TVB Features

TVB's Weekly Television Performance Metrics

This week, CBS was home to two major sporting events: The NCAA Championship — 16.0 national household rating, and The Masters — 8.8 national household rating. Our featured market is Wilkes Barre-Scranton, PA. 

TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

Q2 2015 Nielsen Local Watch Report

Where You Live And Its Impact On Your Choices— think globally but act locally.
TVB Forward 2015 Save the Date
People News
The people making moves into industry leadership.
 

Station Innovation:
Local News

 How Did Boston Stations Cover the Bombing Verdict?

'Quotable'

“Television stations are more relevant, more vital and more trusted than ever before. We can't take what we have for granted, and we have to work together to remind policymakers of broadcasting's immense value to their communities”—Gordon Smith, President and CEO, NAB

Feature Commentary

Brian Wieser, CFA, Senior Research Analyst, Pivotal Research Group
Brian Wieser, CFA, Senior Research Analyst, Pivotal Research Group   

Cable & ADS Feb 2015

National Wired Cable penetration continues to decrease, dropping down to 56.8% in Feb’15. ADS remains relatively unchanged at 32.8%, and Broadcast Only homes increased to 10.9%.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

May’s Most-anticipated Sweeps Stunts

Here are the stunts that will draw the biggest buzz and highest ratings during the May sweeps.

Late-Night TV Shows Battle for the Morning After

Untethered from their late-night broadcasts, viral bits are microcosms of the forces shaking the TV industry.

As Hillary Clinton Opens her Presidential Bid, TV Companies Anticipate an Avalanche of Ad Dollars

While TV broadcasters have faced challenges from online advertising and new models for distributing video, political ad spending, especially in presidential election cycles, has been impervious to such disruption.

Online Video's not Getting the Ad Dollar

According to a new report from eMarketer, spending still falls far short of time spent with the medium.

This Could Be a Brutal Election Indeed

The 2016 presidential election is more than 570 days away, but already the campaign advertising has begun. A new study from Elizabeth Wilner at Kantar finds the first batch of campaign ads are overwhelmingly negative.

TV Ad Spending Rises in 1st Quarter as Networks Head Into Upfronts

Ad spending was up 7% for broadcast networks in the first quarter according to new data from Standard Media Index, good news for the networks as they head into the critical “upfront” selling season.

Toronto International Film Festival wades into television. Can it work?

The late-summer confab announced Wednesday that it has created a new section, called “Primetime,” that will premiere as many as six programs at the upcoming festival.

National Real Estate Investor: Century 21 Department Stores Expands Beyond Northeast

Century 21 Department Stores continues to expand outside its New York metro footprint. Following its fall 2014 opening in Philadelphia, the chain recently inked a lease for an 85,000-sq.-ft. store in Sawgrass Mills in South Florida.

Staples Dives Into The 'Shark Tank'

Staples’ new ad initiative aligns ABC's Shark Tank series with an offline and in-show integration partnership.

Threat From the Skies

Increasingly, TV antennas are attracting interest from cost-conscious customers and younger viewers who don’t want to pay for channels they don’t watch. (See: "Five Things You Didn’t Know About Over-The-Air Broadcast TV')

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