Fox’s pending agreement with Hulu to offer its broadcast and cable channels as part of a streaming bundle should help drive the growth of competing digital packages, 21st Century Fox CEO James Murdoch said.
The VAB just released a report showing that when it comes to the highly-prized millennial audience, TV brands score much, much higher than the top content brands on YouTube.
Industry veterans expect there will be a process of sorting out how ComScore data from some 10 million-plus homes will be used side-by-side with Nielsen numbers and lead to big changes in 2017.
The U.S. market for cars and light trucks may be hitting a plateau—but it is a very high plateau. The seasonally adjusted annual rate (SAAR) of sales for April moved back up to 17.4 million as total sales rose 3.5% from a year ago.
Across the spectrum of programming, distribution and advertising, TV is becoming more like video, and video more like TV. The best part? Whoever produces the best content wins.
More Industry News >>
(Best viewed in IE & Firefox)