The new publication, Political Advertising: A Guide for the TV Sales Executive, is available free from TVNewsCheck and the law firm of Garvey Shubert Barer.
Republican presidential candidates and outside groups supporting them have already poured an estimated $24 million into political ads in South Carolina, nearly triple the amount spent on the party's entire primary there in 2012.
As the popularity of streaming services has risen, some TV companies are balking at giving viewers timely access to shows. The big worry: Making streaming TV too pleasant might encourage viewers to cut back or drop their cable service.
MyersBizNet projects Hispanic network television advertising revenues will increase 3.7% in 2016, with local TV ad spend growing 16%, driven primarily by political investments.
John Kasich has been know for retail politics, but has also benefited from millions of dollars in spending by New Day for America, a "super PAC" supporting his campaign.
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