TVB Features


Top program of the week, The 2014 MLB All Star Game on FOX, has continued to see steady growth with overall viewers. Pittsburgh is our featured market along with the new summer program Extant.

Cable & ADS

July 2014 National ADS and Over-The-Air (OTA) penetrations are climbing, while Wired-Cable continues to drop.

TVB Guide to 2014 Political Races & DMAs

The Senate race for Iowa is now a “Toss Up,” while over in Colorado, the Gubernatorial race moves into the “Leaning Democrat” column.

Social Media

Social media networks play a critical role in both our business and personal lives. Learn more about the  phenomenal growth and huge impact on commerce and media.

Nielsen Cross-Platform Report Q1 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

Station Innovation:
Community

WGN Airs Live From Baseball Hall Of Fame

'Quotable'

“If you were a sports reporter, you would not report the winner based on the third-inning score – that’s what you’re doing if you use Live + Same Day ratings.” — CBS Research guru David Poltrack (as reported in Deadline Hollywood

Pay-TV claims of innocence in retransmission consent disputes are belied by their desire to push broadcast TV content behind the 'pay-wall' on every platform.

SQAD Network vs. Local Analysis

Q3 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Outside Money Drives a Deluge of Political Ads

An explosion of spending on political advertising on television is set to break $2 billion in congressional races, with overall spots up nearly 70 percent since the 2010 midterm election.

YouTube, Google+, LinkedIn Lose Share Traffic

According to new research, each site saw its share of Web traffic referrals nosedive over the past year.

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective

The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent.

Advertiser News

Southwest Airlines, the most aggressive TV advertiser in the category, had a strong quarter with revenue up 7.9% & profit more than double last year’s second quarter.

Post-Newsweek Stations Renamed Graham Media Group

Emily Barr, Pres and CEO of Graham Media Group, said: "Much like our parent company, Graham Holdings, this new name better reflects the diversity of our creative and innovative company.

A Broadcaster's Guide To Washington Issues

A briefing on the legal and regulatory proceedings affecting broadcasters from Washington communications attorneys David Oxenford and David O'Connor.

Social TV Effort Is No Sweat for Clorox Bleach

Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer about the effectiveness of social TV for consumer packaged goods brands.

TV Viewers Distracted By Other Video Screens

TV is still as popular as ever, but rather than tuning out commercials, viewers are engaging with other screens. According to TNS study: about 48% of prime-time TV viewers are using social media, checking email or shopping.
 
 

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