Project Roadblock
 

TVB Features

TVB's Weekly Television Performance Metrics

This week we have a special edition of Vidlytics for you: “TVB Holidays.” The report takes a look at the holiday shopping season and how marketers can reach their key customers with broadcast TV.

Top 100 Syndicated Programs

The A25-54 2013-14 ranker is available for download.

Nielsen Cross-Platform Report Q2 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

Custom Station Profiles

TVB Members — customize your station profiles!
People News
The people making moves into industry leadership.
 

Station Innovation:
Social Media

Social Media Rescues Snow Bound Stations

Feature Commentary

Dennis Wharton, EVP Communications,NAB
Dumb Stuff Said in Washington, D.C.

Dennis Wharton, EVP Communications,NAB

'Quotable'

When the leader of the free world and the administrator of FEMA say “Trust your local broadcaster,” perhaps it’s time for Ivory Tower academics to acknowledge that free and local broadcasting remains an indispensable resource for every American.—Dennis Wharton, EVP Communications, NAB

2014-2015 DMA Ranks

New season's reports for all 210 DMAs now available.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Clydesdales Won’t Go Out To Pasture, Will Star In Budweiser Super Bowl Ad

Anheuser-Busch in a statement replying to a WSJ report: ‘The Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.’

Here's How CPG Marketers Are Getting an Edge This Holiday Season

How will CPG marketers use programmatic this holiday season? What does the landscape of multiscreen programmatic look like in the year ahead? View the latest guide, “ Brand Triumph: Multiscreen Programmatic Campaigns for CPG.”

Tina Fey's Sitcom Moves from NBC to Netflix

Unbreakable Kimmy Schmidt will still be produced by NBCUniversal and make money from the show. Fey and Carlock whose 30 Rock ended its NBC run in Jan 2013 stated: “We grew up at NBC and will continue to develop broadcast projects with them as well.”

Jim Parsons, ‘Big Bang Theory’ Star, to Promote Intel as Innovator

The technology giant Intel, eager to make a bigger bang in a crowded and competitive category, is turning to a comedic actor who makes a “Big Bang” several times a day.

FCC’s O’Reilly Gives High Marks For Buffalo Response

“I was very impressed with their use of social media — not only were people listening and watching their broadcasts, they were also getting their information out as fast as they could on different media.”

Two-car Households Will Decline, KPMG Report Predicts

Two-car households may be on the decline as urbanization increases, but car ownership will still dominate, with a projected total of more than 225 million household cars by 2040, factoring in the ridesharing increase that KPMG predicts.

Broadcast TV Liberation Tour Kicks Off With 1,000 Free Antennas

The National Association of Broadcasters is supporting the tour. Their chairman, David Lougee, is also the president of Gannett Broadcasting, which is WUSA9's parent company.

Big November Ratings for One of the Big Four: Broadcast Network Does Something It Hadn’t Done in at Least 23 Years

ABC sent out a press release announcing that it won all four Thursdays in Nov for the first time in “at least 23 years.” The results are in the key demo of adults 18-49, based on Nielsen Live + Same Day ratings.
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