This year the NFL had its most-watched opening weekend ever, with an average 19.9 million viewers per game, according to Nielsen. After two years on CBS, the NFL is weighing bids for next fall.
Almost all marketers want third-party verification of whether their digital ads were actually seen by people, according to a survey by the ANA. The survey found 97% believe all digital media owners' inventory should be measured by a third party.
Last year CBS News launched CBSN, a free, ad-supported streaming news network available online, on mobile and connected TV. To get people to actually watch it, CBS News pulls from its well of viewership data.
In the US, the Media Rating Council has published its Social Media Measurement Guidelines, laying down a detailed set of methods, definitions and common practices for companies and others measuring social media activity.
Geri talks about the media landscape, ABC’s portfolio of content, the importance of research, data and analytics, the future of media with cross platform measurement and connected TVs and how mentoring is an important contribution to the future of the industry.
More Industry News >>
(Best viewed in IE & Firefox)