The change, which resulted in lower numbers, highlights the dangers of using self-reported behavior in research studies, TVB says.
Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones.
Analyst Brian Wieser at Pivotal Research quickly devoured the Q4 2013 Cross-Platform Report and produced a list of key points. “TV remains the broadest reaching medium with the greatest amount of inventory tonnage,” was his verdict.
Geico is mingling with another brand again, now partnering with candy maker Mars for a new TV spot co-starring the Geico gecko and M&M's spokescandy Ms. Brown.