TVB Features


Nielsen’s Local Watch report highlights A25-54 viewing. A special edition of 20/20 on ABC featuring the tragic loss of Robin Williams was among the top shows viewed last week; Richmond-Petersburg is our market of the week. 

TVB Guide to 2014 Political Races & DMAs

The MT Senate race moves from “Leaning Rep” to “Likely Rep.”

Social Media

Social media networks play a critical role in both our business and personal lives. Learn more about the  phenomenal growth and huge impact on commerce and media.

Nielsen Cross-Platform Report Q1 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

Station Innovation:
Local News

Stations Ramping Up For Campaign Coverage

Cable & ADS

July 2014 National ADS and Over-The-Air (OTA) penetrations are climbing, while Wired-Cable continues to drop.

Local Interconnect Penetration

Updated for July, 2014

'Quotable'

“Worldwide, TV viewing remains the single biggest media activity...The U.S. remains the biggest TV market, with an average of 4.33 hours a day.”  — Wayne Freedman, MediaPost 

SQAD Network vs. Local Analysis

Q3 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

Marketers: Don't Let Your Brand End Up on Sleazy Websites

Jamie Elden, Chief Revenue Officer, LIN Digital, will moderate the “Valuing Stations Digital Assets” session at TVB’s Forward Conference on 9/9.

WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'

Xaxis’ Managing Director, Brian Gleason is a featured speaker at TVB’s Forward Conference on 9/9 in NYC.

The Comfort Of Nostalgia TV

Sometimes, you just want to pretend the world of economic turmoil and terrorism doesn’t exist, that health care is affordable, and the middle class still exists. In short, to quote the definition of nostalgia: “a sentimental yearning for the happiness of a former place or time.”

2015 Looking Hot for Advertising

Mediabrands' Magna Global is out with its latest U.S. advertising forecast revision - cutting back a bit on expectations for this year, but predicting that 2015 will show the strongest growth in a decade.

Turn Boosts 'Programmatic TV' Offering With AdMore Partnership

The AdMore-Turn partnership allows national advertisers to  “digitally send campaigns to hundreds of TV station partners…” said Brendan Condon, CEO, AdMore - who will speak on Programmatic Buying at TVB’s 9/9 Forward Conference.

For Emmys, Social TV Is Growing Up

Some 370,000 unique authors sent tweets about the show, which were seen a total of 207.1 million times; 40% of the evening’s tweets were sent by people 25 and older.

Sinclair Broadcasting Rewrites TV Station Business Model

America's biggest owner of television stations stands ready to leap three bounds into being a big content force for those stations and beyond.

Chuck Todd on 'Meet the Press' role: ‘Demystify’ D.C.

Todd will make his debut as the host of “Meet the Press” on Sept. 7th and will be the Political Keynote at TVB’s Forward Conference on Sept. 9th.
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