TVB Features

TVB's Weekly Television Performance Metrics

Nationally, CBS’s Thurs. night NFL game delivered an 11.8 HH rating with a 33.8 in Baltimore and a 38.2 in Pittsburgh, while NBC’s Sun. night NFL game delivered a 14.1 HH rating, with a 37.3 in Dallas and a 45.8 in New Orleans. Our featured market this week is Waco-Temple-Bryan, TX.

Fall 2015 Primetime Grid

TVB has all the latest program announcements for the Fall 2015-16 season.

Nielsen Total Audience Report Q2 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.

Cable & ADS July 2015

National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

People News
The people making moves into industry leadership.
Project Roadblock 2015


“2016 presidential hopefuls should start investing more heavily in television ads now if they’re serious about winning.” — Chuck Todd, NBC News political director
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.

Industry News

Facebook Gives Viewers 3 New Ways to Engage With TV Shows

Facebook—with its 213 million monthly active users in the U.S.—announced new tools aimed at helping TV producers better engage audiences during live broadcasts.

These New TV Shows Are The Leaders When It Comes to Social Engagement

Of all the new premieres, The Muppets, Scream Queens and Quantico were the shows that resonated most on Twitter and Facebook. 

Amazon Seeking CBS, NBC for OTT Service Inc. is exploring the creation of an online pay-TV service to complement its existing video offerings and has reached out to major media companies, according to people familiar with the matter.

TV Transformed: How We Watch

A sampling of viewers shines a light on the myriad ways that television is consumed today.

TV ad spending in Louisiana election at $9.4M and rising

Spending on TV advertising for Louisiana's upcoming election has reached nearly $9.4 million, with the governor's race accounting for most of the money. 

Media Companies Face Bigger Problem Than Cord-Cutting

Some analysts don't think cord-cutting is the biggest issue facing the pay-TV providers. Instead, they say outright "theft" of OTT content by millennials is the real danger to the industry.

Obama's Campaign Data Wizardry Is About To Hit TV Ads

Chicago-based Civis Analytics is announcing what it calls the first ad planning software that uses big data analytics to apply to TV the kind of precise ad planning and targeting used to target online ads.

Millennials and Cutting the Cord

Could millennials end up connecting the cord after all? About the only thing that can be said for certain about this pivotal audience segment is that millennials are watching TV in new and different ways. 

Study Says Uber Putting The Brakes On New Car Sales

Market research firm Frank N. Magid Associates has released the results of a national survey conducted among 2,000 adults 18-64 years of age, which suggests that people who use Uber aren't so keen on owning their own set of wheels. 

Cord-Nevers Exceed Cord-Cutters

A study from Forrester Research found that cord-nevers – people who have never subscribed to a traditional pay-TV service – make up 18% of the U.S. population. The majority of U.S. adults (76%) are still “cord-havers.”

More Industry News >>
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