TVB Features

TVB's Weekly Television Performance Metrics

Mexico defeated Jamaica to win the 2015 CONCACAF Gold Cup. The match, airing on Univision, delivered a 6.1 rating in Houston and a 5.1 rating in Los Angeles with Adults 25-54. Our featured market this week is Columbia, SC

Cable & ADS July 2015

National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.

Station Innovation:
Digital

Cozi TV Brings On Three New Affiliates

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

People News
The people making moves into industry leadership.
 
TVB Forward 2015 - Registration Is Open!

Fall 2015 Primetime Grid

TVB has all the latest program announcements for the Fall 2015-16 season.

Feature Commentary

“Concern over sufficient quality inventory has been a challenge to the acceptance of TV programmatic platforms. But there’s a precedent: broadcasters swapping their most valued video inventory with outside sales entities for cash or the promise thereof.” — Mitch Oscar, President HocusFocus

'Quotable'

“For all the talk of erosion, fragmentation and irrelevance, the Big Four remain at the pinnacle of the TV ziggurat. That is worth repeating again and again because marketers, advertisers and media agencies can get distracted by digital.” —Harry A. Jessell, editor, TVNewsCheck
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

5 Reasons Broadcasters Need an OTT Strategy

What does this shift to OTT mean for broadcasters? Most importantly, it means it’s time to develop an OTT strategy. The ecosystem is maturing as the OTT audience continues to grow.

IoT And Big Data Really Is Like Oil, We Just Need To Let It Flow

IoT (Internet of Things) and Big Data are much more than buzzwords and the implied hype. Their impact on business and society in the coming 20 years will exceed even that of the Internet over the past 20.

Cable Nets Stuffing More Ads Into Programming

With ratings mostly lower, media companies are stuffing more commercials into their cable networks in order to keep ad revenues from falling further.

Deals Drive Hot Auto Sales In July

Summer deals to clear out 2015 models helped lure shoppers to showrooms in July, which resulted in sales records for several automakers.

Walmart, Target, Old Navy Lead Early Back-To-School Race

Looks like value shopping may be moving to the head of the class this year: In early tracking of where parents intend to do most of their kids’ back-to-school shopping, Walmart, Target and Old Navy are leading.

Television is Still King, Claiming Nine Out of Ten Video Minutes Viewed

According to the VAB, television commands majority of the total video screen time. Its survey found that TV is the video outlet of choice 93% of the time among teens, and 81% among adults 18-24.

Audi, BMW, Daimler Collectively Spend $3.2B To Acquire Nokia's HERE Mapping Service

Audi, BMW, and Daimler have formed a consortium and collectively spent $3.2 billion to acquire HERE, Nokia’s mapping division.

Ethan Rapp of Simulmedia on Marketing Data Companies

Rapp is responsible for the Simulmedia’s Business Outcomes measurement programs which combine TV viewership data from set top box data with behavioral data from many sources.

How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

There will be a projected $4.4 billion in TV ad spending for all 2016 elections (compared with $3.8 billion in 2012).

LGBT Consumers Spend More Online, Retail

On average, LGBT consumers spend more than their non-LGBT peers both online, as well as at brick-and-mortar retail establishments, according to data from Nielsen.

More Industry News >>
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