TVB Features


Top program of the week, The 2014 MLB All Star Game on FOX, has continued to see steady growth with overall viewers. Pittsburgh is our featured market along with the new summer program Extant.

TVB Guide to 2014 Political Races & DMAs

The Senate race for Iowa is now a “Toss Up,” while over in Colorado, the Gubernatorial race moves into the “Leaning Democrat” column.

Social Media

Social media networks play a critical role in both our business and personal lives. Learn more about the  phenomenal growth and huge impact on commerce and media.

Nielsen Cross-Platform Report Q1 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

Cable & ADS

May 2014 total National ADS, Over-The-Air (OTA), and penetrations reached an all-time high, while Wired-Cable hit an all-time low. Local Interconnect Penetration updated as well.

Station Innovation:
Community

WGN Airs Live From Baseball Hall Of Fame

'Quotable'

“I hadn't thought about a TV antenna since 1985, but it may be time to go back to the future…" — Geoffrey A. Fowler, The Wall Street Journal

Pay-TV claims of innocence in retransmission consent disputes are belied by their desire to push broadcast TV content behind the 'pay-wall' on every platform.

SQAD Network vs. Local Analysis

Q3 2014 SQAD CPM estimates show Spot TV is remarkably competitive with Network scatter.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

TCA: Networks Urge Press To Abandon Live + Same Day Ratings Reports

“If you were a sports reporter, you would not report the winner based on the third-inning score – that’s what you’re doing if you use Live + Same Day ratings.” -David Poltrack

Nielsen and Pointlogic Forge Strategic Alliance to Develop Next-Gen Media Planning Solutions

Solutions will enable media planning on impact and cross-platform data.

The Dinosaur Is No Longer a Dinosaur: Reasons to Be Bullish About the Broadcast Network TV Business

At the Television Critics Association’s summer gathering at the Beverly Hilton Hotel in Beverly Hills, CBS Entertainment Chairman Nina Tassler explained why the broadcast network TV business is a good place to be in 2014.

CBS Chief: ‘Thursday Night Football’ Will Be Fall’s Biggest New Hit

Leslie Moonves has no doubt that CBS has the biggest new show of the fall with the launch of “Thursday Night Football” franchise.

Buyer Beware: Political Advertising And Local Media in 2014

Brace yourself, as we enter the 2014 mid-term election cycle, for the larger impact political advertising will have on local media markets.

More Programming is Making Over-the-air TV Viewing a Great Option

As cable prices increase, people are looking for ways to save money making over-the-air TV and its vast programming content more and more favorable to cord-cutting.

Report: 3Q Core Spot Outook Flat, But Why?

"Robust political is right around the corner," which will cause the total spot revenue of TV stations groups exposed to "hot" gubernatorial, Senate or House races to spike.

Families Spending More On Back-To-School

According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 last year.
 
 

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