TVB Features

TVB's Weekly Television Performance Metrics

Dancing With The Stars premiere delivered a 9.1 household rating. The Voice delivered a 7.5 household rating nationally. Our featured market this week is Grand Rapids-Kalamazoo-Battle Creek, MI

TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

Nielsen Q4 Total Audience Report

What You Need to Know—key points highlighting the strength of the local broadcast industry.
TVB Forward 2015

Cable & ADS Feb 2015

National Wired Cable penetration continues to decrease, dropping down to 56.8% in Feb’15. ADS remains relatively unchanged at 32.8%, and Broadcast Only homes increased to 10.9%.
People News
The people making moves into industry leadership.
 

Station Innovation:
Local News

WMUR GM Urges Newsgathering Drone OK

'Quotable'

“The traditional TV business is a real powerhouse, and it is still the medium of choice for many marketers. It offers volume and scale like no other medium. Video pales in comparison. TV is likely to remain as powerful in the future–it's 100% viewable.” — John Montgomery, COO, GroupM Interaction

Feature Commentary

Bruce Goerlich, Chief Research Officer, Rentrak
Bruce Goerlich, Chief Research Officer, Rentrak

2014-2015 DMA Ranks

New season's reports for all 210 DMAs now available.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

How Google Could Transform the $20 Billion Local Television Market

Google is taking its data-driven advertising approach to the more traditional world of television in Kansas City.

Carl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agency

Created by 72andSunny in Los Angeles, the new burger came out of an assignment to appeal to the large and growing Hispanic market in Carl's Jr.'s core Southwest market. 

Huge Twitterfest for Fox’s ‘Empire’ Finale

Season-ender for hit show generates 2.39 million total tweets.

CBS News: NFL to End Local TV Blackouts for One Year

 The NFL will not block any games from local television during the 2015 season.

Babette Perry to Launch Broadcast/Alternative TV Unit at Innovative Artists

Longtime TV agent Babette Perry has joined Innovative Artists, where she will launch a broadcast/alternative TV division for the agency with a focus on TV and digital content opportunities.

Alcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking More

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact.

Friendly's Launches 'Come Get Happy' TV Campaign

Boston-based agency Forge Worldwide, in its first work for Friendly's, has created six new 30-second spots

Cable TV Holds Off The Internet (For Now)

Are you ready to cut cable? Probably not — yet. But there's hope: Broadcasters and show creators are cooking up cable-free options fast.

Local TV News Dominates U.S. Media Landscape: New Pew Report Shows Regional Coverage Rules in Surveyed Cities

The survey indicates the delivery method of choice is definitely local television: More than 50 percent of residents in each city indicated it was their preferred source.

OTT Services Need Broadcast Nets

A new study by MoffettNathanson Research finds that new OTT services like Dish Network's Sling TV that offer no or limited broadcast networks aren't likely to be able to “attract a sizable customer base.”
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