TVB Features

TVB's Weekly Television Performance Metrics
Week 3 of the NFL Pre-Season saw 5 home-team markets with household deliveries exceeding 20 ratings: New Orleans (36.0), Milwaukee (24.4), Buffalo (23.6), Denver (21.7) and Houston (20.1). Our featured market this week is Madison, WI.

Cable & ADS July 2015

National Wired Cable penetration continues to decrease, dropping down to 56.2% in July, 2015. Local Interconnect Penetration Guide available for download.

Nielsen Total Audience Report Q1 2015

The Total Audience Report confirms American’s superior and consistent preference for television over all other media.
TVB's AE Dashboard

TVB's new dedicated sales resource, AE Dashboard, is available exclusively for TVB members. Non-members take a tour to learn more.

People News
The people making moves into industry leadership.
 
TVB Forward 2015 - Registration Is Open!

Fall 2015 Primetime Grid

TVB has all the latest program announcements for the Fall 2015-16 season.

'Quotable'

“No one ever lost a campaign because they were on TV. They’ve lost campaigns because they weren’t on TV.” —Dave Carney, a Republican strategist

Feature Commentary

“Banners, search ads and YouTube don’t sell burgers by the billions, but TV does, and it does it day in and day out.” —Dave Morgan, CEO, Simulmedia
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

'It Will Never Be Business as Usual Again' at WDBJ After Shootings

The station is back to producing regular features, newscasts and live shots. Schurz group VP Marci Burdick says there really isn’t anything WDBJ isn’t doing now. However, she cautions, “It will never be business as usual again.”

Hulu Starts a Commercial-Free Option to Rival Netflix and Amazon

Hulu announced that it was starting a commercial-free version of its streaming service, costing $12 a month, in its latest effort to enhance its offerings and become a stronger rival to Netflix and Amazon.

Broadcasters Foundation Works

A decade after Hurricane Katrina devastated the Gulf Coast, the Broadcasters Foundation reminds us it helped then.

Not Your Father’s Tune-In, Part 1

It’s one of the biggest categories of all advertising, especially when you consider that tune-in advertising starts from a core of 20% of each network’s own commercial inventory, and then you add to that paid media buys.

Hyundai Back On 17 Gridirons For NCAA Loyalty

Hyundai is back with its fifth annual #ThisIsLoyalty NCAA football campaign, a regional-focused effort with activations at the 17 universities with which it has sponsorship arrangements.

GLAAD: ABC Family, Fox Earn Top Grades for LGBT Content

Fox was the first broadcaster to earn a top grade for LGBT content. GLAAD’s ninth Network Responsibility Index (NRI) report  looks at LGBT-inclusive content that aired on five broadcast and 10 cable networks.

Broadcasters Set-Up Memorial Fund

NAB, RTDNA and the National Academy of Television Arts & Sciences will contribute to and accept donations from broadcasters on behalf of Alison Parker and Adam Ward.

Media General, Fox TV Stations to Debut 'Hollywood Today Live' Nationwide

Media General and Fox Television Stations are debuting entertainment news and talk variety show Hollywood Today Live in major markets nationwide.

Apple's News App: What We Know

Apple's new News app will launch as part of a free software upgrade to iPhones and iPads later this month.

Domestics Benefit From Trucks, SUVs In August

August, a month that many observers figured would represent a slowdown from a sizzlingspring and summer, has turned out to be as healthy as ever, especially for domestic brands with big truck and SUV portfolios.

More Industry News >>
     (Best viewed in IE & Firefox)

TVBTweets




Browse Content By:

 
 

  Get RSS Updates: