TVB Features


Football momentum continues into week 3 of  2014-‘15. Tampa –St. Petersburg is featured this week with some outstanding ratings for the top primetime programs. The Voice achieved a 6.8 A25-54 rating, almost 40% higher than the national delivery.

TVB Guide to 2014 Political Races & DMAs

The MI Senate race moves from “Toss Up” to “Leaning Dem,” while the AK Gubernatorial race moves from “Likely Rep” to “Leaning Rep.” The DMA ranks have also been updated for the new season.
Join Project Roadblock

Be one of the 1000 TV stations to create a nationwide, broadcast PSA roadblock to stop drunk driving this holiday season.

2014-2015 DMA Ranks

New season's reports for all 210 DMAs now available.

Station Innovation:
Community

All Arizona TV Stations to Simulcast ASU-Produced Special Report on Heroin

Nielsen Cross-Platform Report Q2 2014

What You Need to Know—key points highlighting the strength of the local broadcast industry.

'Quotable'

More folks are talking about new shows than last fall, and more of those conversations are positive, according to new data from a survey about the 24 new broadcast series conducted by research firm Keller Fay Group, provided exclusively to USA TODAY.

Cable & ADS

July 2014 National ADS and Over-The-Air (OTA) penetrations are climbing, while Wired-Cable continues to drop.
Broadcaster Briefing
Articles and announcements about Broadcast Television Companies.
 

Industry News

More TV Users Favor Time-Shifted Viewing

Fewer than half TV watchers prefer watching TV live, according to a new Hill Holliday study. 41% like watching TV live, with 43% favoring time-shifted viewing; 18% binge-watch; 19% prefer video on demand.

Yahoo’s Tumblr Teams Up With TV Shows to Reach Their Audiences

Yahoo is betting that Tumblr’s alliances with popular television shows like “The Voice” will help drive its growth.

TV Over the Web Pushes Adland Forward, but Poses New Questions

Advertisers and media buyers are adamant about one thing: Measuring digital audiences needs a major evolution if networks expect their new stand-alone streaming services to attract big ad dollars.

Political TV Ad Spending Expected To Top $1 Billion

Audie Cornish speaks with Elizabeth Wilner of Kantar Media about the landscape of political TV advertising in the run up to the 2014 election.

The Stream Finally Cracks the Dam of Cable TV

If another service like Aereo comes along offering recorded broadcast programming over the web, CBS can say, by the way, we are already in that business.

Local TV Advertising Picking Up In Q4

Analyst Marci Ryvicker, Wells Fargo Securities, says she continues to believe that the fundamentals of the broadcast television business are healthy.

Cord-Cutters Rejoice: CBS Joins Web Stream

A new era of à la carte television arrived in earnest this week. And with it, the virtual monopoly that cable, satellite and telecom companies have had over TV programming is dissipating.

Thursday Night Football’ pm CBS & NFL Network More Than Doubles Ratings from a Year Ago

CBS Continues Streak of Thursday Wins for New Television Season with “Thursday Night Football.”
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