According to the VAB, television commands majority of the total video screen time. Its survey found that TV is the video outlet of choice 93% of the time among teens, and 81% among adults 18-24.
Audi, BMW, and Daimler have formed a consortium and collectively spent $3.2 billion to acquire HERE, Nokia’s mapping division.
Rapp is responsible for the Simulmedia’s Business Outcomes measurement programs which combine TV viewership data from set top box data with behavioral data from many sources.
There will be a projected $4.4 billion in TV ad spending for all 2016 elections (compared with $3.8 billion in 2012).
On average, LGBT consumers spend more than their non-LGBT peers both online, as well as at brick-and-mortar retail establishments, according to data from Nielsen.
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