The core advertising principles of broad awareness and consideration that TV uniquely delivers cannot be forgotten. And today’s content and advertising bundling are the most efficient means to that end.
Nearly 91% of survey respondents indicated that the TV set remains the device they use to watch television content most often, compared to laptops (12%), tablets (5%), and smartphones (3%), according to research by Hill Holliday.
Bullseye will crop up in TV advertising in a bigger way than she has in years past. At 650 stores, a likeness of Bullseye will be on display and shoppers will be encouraged to take selfies.
“It's time for the television industry to recognize the fact that companies like Google and other over-the-top video program providers are “at war” with over-the-air TV for viewers, advertisers, content and, ultimately, the entire television business.”— Mark Aitken, SBG