Even as many wonder whether reality TV is beginning to run its course, unscripted business shows are experiencing an unprecedented boom.
In five years, 80 percent of the entire world's Internet consumption will be dominated by video. That number will be even higher in the United States, approaching 85 percent.
“Original programming has never been more important for TV networks, but it’s also more costly and failure-prone than at any time in television’s history.”
Rentrak today introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak’s TV audience ratings.
Now more than half of all U.S. TV homes have at least one TV set connected to the Internet.
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