Ad spending was up 7% for broadcast networks in the first quarter according to new data from Standard Media Index, good news for the networks as they head into the critical “upfront” selling season.
The late-summer confab announced Wednesday that it has created a new section, called “Primetime,” that will premiere as many as six programs at the upcoming festival.
Century 21 Department Stores continues to expand outside its New York metro footprint. Following its fall 2014 opening in Philadelphia, the chain recently inked a lease for an 85,000-sq.-ft. store in Sawgrass Mills in South Florida.
Staples’ new ad initiative aligns ABC's Shark Tank series with an offline and in-show integration partnership.
Increasingly, TV antennas are attracting interest from cost-conscious customers and younger viewers who don’t want to pay for channels they don’t watch. (See: "Five Things You Didn’t Know About Over-The-Air Broadcast TV')
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