2012 Olympics | The Buzz
NBC Affiliates Covered in Record Breaking Olympic Gold-- Don Seaman--TVBUS Olympic Athletes Spur Local Television Viewing Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps because the essence of Olympic excellence – strength, courage, hard work – so closely echo the tenets of our national character, Americans flock naturally to the media coverage. …Continue Reading |
Olympic Finale Seen By 30 Mil. ViewersThe network recorded 30.6 million viewers on the 17th day of the big quadrennial event, just a bit under its 31.1 million average over 16 prime-time nights, besting the Beijing Games by 12%.…Continue Reading |
The Results are in: How the Olympics did on Social [Infographic]The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social media comments,” according to Bluefin. …Continue Reading |
London Olympics: 2012 Games Most-Watched TV Event in U.S. HistoryAfter 17 days of coverage, the Games took in a total of 219.4 million viewers, according to final Nielsen numbers through Sunday night's Closing Ceremony. …Continue Reading |
Three Research Surprises From The OlympicsAs the final weekend of the London Olympic Games approaches, Alan Wurtzel, president of research and media development at NBCUniversal, talks about how the London games have done so far. …Continue Reading |
Gannett Claims Olympics Viewing TrifectaThe group owner says it has the top three stations in primetime viewership of the games in the adults 25-54 demo and its NBC affils also comprise four of the top five and six of the top 10. …Continue Reading |
Wednesday’s Games Top Even AtlantaNBC averaged 29.1 million total viewers in primetime, according to Nielsen, becoming the most-watched second Wednesday for any Summer Games since 1976.…Continue Reading |
Americans, Viewers Want Top Olympics Events Televised LiveMore educated, higher-income Americans watching the most, want more live coverage. …Continue Reading |
Olympics Coverage Owns Tuesday Night RatingsNBC’s coverage of the London Olympics continued to dominate the prime-time ratings Tuesday night, averaging a 9.3 rating in the key 18-49 demo for the three hours of prime time, according to Nielsen overnights.…Continue Reading |
Olympics Viewership Scores Cross-PlatformNBC's "TV Everywhere" efforts, which allowed those with cable, satellite or telco monthly TV packages to see Olympic content online for free, has been verified at 7.6 million devices. There are some 100 million homes that get a multi-TV network/programming package.…Continue Reading |
Watching The OlympicsWell, well, well. It looks like the London Olympics might end up demonstrating – in a way that all the detailed viewing reports from TV researchers never seem to make clear – that people still like to watch a lot of TV. …Continue Reading |
So Much For #NBCFail: Olympics Ratings SoarNBC has been slammed by viewers and media pundits for its coverage of the London Olympics, but Madison Avenue wouldn't change a thing. Especially not the tape delay.…Continue Reading |
Global Champions, Homegrown HeroesUS Olympic Athletes Spur Local Television Viewing Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps because the essence of Olympic excellence – strength, courage, hard work – so closely echo the tenets of our national character, Americans flock naturally to the media coverage. …Continue Reading |
Our Hometown AthletesTVB 2012 U.S. Olympic Athlete by DMA …Continue Reading |
Games on Pace for Viewership RecordNBC averages 31.6 million total viewers in primetime – London Olympics coverage is now four for four, as in four nights of increased ratings over 2008. …Continue Reading |
Olympic Ratings Auspicious, Ads Augur Mixed ResultsPrime-time viewership and household ratings came in way above the 2008 Beijing Games for the first night of competition, according to NBC. …Continue Reading |
London Calling: NBC Scores With the Queen’s Opening Olympic JumpThe London 2012 Olympic Games opened fast straight out of the gate, answering the challenge of the Beijing Games of 2008 with a worldwide celebration and a Broadway-worthy English history lesson. …Continue Reading |
NBC Debuts "Multi-Platform News Organization" at London 2012 OlympicsThe recent news that MSNBC.com has become NBCNews.com is much more than a name change, it means that all the digital resources of NBC News, its cable networks and owned televison are unified online as a new, "multi-platform news organization.…Continue Reading |
NBC Owned Stations Sending 25-Plus to OlympicsNBCUniversal airing almost 2,000 more hours of coverage than 2008 Games.…Continue Reading |
Stations See Local Ratings Gold In OlympicsWith the July 27 start of the London games getting closer, news crews from NBC O&Os and affiliates across the country are hard at work producing stories, profiles and packages to give them a local ratings boost.…Continue Reading |
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