Conference Press Coverage
The Dallas Morning News: Broadcast News in Just One TV Market Has Greater Audience Than 5 Major Cable News Networks, CombinedReport released at TVB Forward Conference ’12 Shows that top TV markets dwarf cable news nets’ national and in-market audiences. …Continue Reading |
TVNewsCheck: Don’t Take The Auto Recovery For GrantedItay Michaeli, Citi Investment Research’s VP of U.S. autos gave broadcasters his take on the industry Wednesday as part of the TVB Forward Conference in New York. …Continue Reading |
MediaPost: But For The Want Of A Company Car“What seem like the worse things in life are maybe the best things to happen to you,” Horizon Media CEO Bill Koenigsberg told the audience attending TVB's Forward Conference. …Continue Reading |
Multichannel News: TVB: New York's Local News Outdraws Five Cable News Networks CombinedA study conducted by trade association TVB showed that viewership for the New York market's early and late evening news programming outdrew the five highest-rated national cable news networks nationwide by 18%. …Continue Reading |
Broadcasting & Cable: TVB Looks 'Forward' At Annual ConferenceMichael Fiorile, head of Dispatch Broadcast and a key figure on the CBS and NBC affiliate boards, was awarded B&C’s Broadcaster of the Year prize. …Continue Reading |
TVNewsCheck: Campaigns Target Undecided Voters With TV“Local television is a way to get to people who are not necessarily looking to be exposed to politics,” says Kenneth Goldstein, president of Kantar Media’s Campaign Media Analysis Group. Goldstein discussed this year’s political advertising Wednesday at the TVB Forward Conference in New York. …Continue Reading |
MediaPost: Major Advertisers Broaden Media In Changing LandscapePanel of advertisers cite the need for single source measurement and personalized marketing, while giving credit to TV for increasing their retail sales and online search responses.…Continue Reading |
RBR/TVBR: Broadcast News Dominates Cable Five-fold in NYCThe local broadcast advantage over cable news is magnified to 168% when the analysis is broadened to the Top 3 U.S. TV markets. And, when compared to news audiences in the Top 10 U.S. TV markets, local broadcast news beats the national cable news networks by over 430%. …Continue Reading |
MediaPost: Major Advertisers Broaden Media In Changing LandscapePanel of advertisers cite the need for single source measurement and personalized marketing, while giving credit to TV for increasing their retail sales and online search responses.…Continue Reading |
MediaPost: Media Buying: TV Shows Now Assigned 'Brand Value'For advertisers, TV is becoming a lot less about reach, demographics and cost per points and more about brand targets, relevancy and cost per value points said Bill Koenigsberg, CEO of Horizon Media at the TVB Forward Conference. …Continue Reading |
TVNewsCheck: Picking Shows Carefully is Key to Ad SuccessSpeaking at the TVB’s Forward conference Wednesday morning in New York, Koenigsburg says particular programs could be worth 30%-40% more or less to advertisers depending on which consumers they want to reach.…Continue Reading |
MediaPost: TVB President Defends TV 'Value Proposition'“Our value proposition has never been better,”declared Lanzano, citing various third-party sources to make his case.…Continue Reading |
TVNewsCheck: Broadcast News Viewing Tops Cable NetsNew report, released at the TVB Forward Conference ’12, shows that news on TV stations in the top markets dwarf the five major cable news networks’ national and in-market audiences. …Continue Reading |
TVNewsCheck: Ryvicker: Local TV Advertising Is Here To StayRyvicker’s remarks were part of a panel on the media economy moderated by TVNewsCheck Editor Harry Jessell at the TVB Forward conference in New York. …Continue Reading |