TVB 2012 Presidential Election Media Campaign Analysis

MN Progressive Project: Pol Media $$$ went to Local TV

TVB a nation-wide, local television trade association, reports that local TV stations snared more than 80% of total television spending in the political category during the 2012 campaign season. This includes national and local cable and network broadcast and local broadcast. ...Continue Reading

The Presidency: Report: Local TV Ads had Biggest Effect on 2012 Election

Jack Poor, the TVB’s VP of Political Research and Analysis, has issued a statement and supporting research based on TVB’s analysis of the 2012 Presidential Election that says just that—along with the fact that last year, local TV stations captured over 80% of total television spending in the political category....Continue Reading

Bloomberg: Romney Supporters Paid More Than Obama’s for Same TV Air Time

The figures were released today by New York-based TVB, the trade association for local broadcasters, sales representatives and others in the commercial television industry. Overall campaign spending on TV ads rose by 38 percent to $2.9 billion, up from $2.1 billion in 2010 and almost double the $1.5 billion spent during the last presidential campaign in 2008.Continue Reading

B&C: TVB - Stations Grab 80% of '12 Political Spend

Stations commanded some $2.9 billion in political revenue in 2012, according to the trade association TVB, good for about 80% of the total television spending in the political category.…...Continue Reading

RBR/TVBR: Report: Local TV Ads had Biggest Effect on 2012 Election

Local TV remains the premiere choice for campaign media strategists as Presidential spending on local broadcast TV stations in 2012 (from the conventions to Election Day) grew dramatically versus 2008, increasing over 65% to nearly $500 million....Continue Reading

TVNewsCheck: 80% Of TV Political Spend Was On Stations

Jack Poor, TVB’s VP of political research and analysis summarizes TVB’s analysis of the 2012 presidential election and found that TV stations captured over 80% of total television spending in the political category, far outpacing local and national cable and often at a higher relative value of costs to impressionsContinue Reading

MediaPost: Presidential TV Ad Spend Screen Nearly $3B

The TVB, the TV stations' ad-centric trade association, said TV stations maintained their high share of political advertising in 2012 – some 80%, pulling in $2.9 billion. This was 38% higher than the 2010 total – $2.1 billion – and 35% above 2008's political advertising take.Continue Reading

TVTechnology: TVB: Local Stations Took in 80 Percent of Political Spending on TV Ads

Obama outspent Romney on local spotsContinue Reading

MediaBistro: TVB: During 2012 Election, 80% of TV Political Spending Was on Local Stations

Local stations were the major beneficiary of political spending on television during the 2012 election, according to a new TVB study. More than 80% of total television spending in the political category was spent on local television, boosting stations’ political revenue +38% from the 2008 election:Continue Reading

 
 
 

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