TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing firstname.lastname@example.org.
“From my standpoint, the most effective and efficient way to reach consumers is still TV, which is why we’ve started doing a lot more of it. It is still the best giant megaphone available to marketers and a great way to reach a lot of people at once.” — Marc Seguin, CMO, Popchips …More >>
“Television stations are more relevant, more vital and more trusted than ever before.
What if… Communities didn't have a medium that could instantaneously warn them of impending danger.
What if… the investigative units that uncover government corruption and scams, keeping our citizens informed and protected, went away?
What if… there were no local stations to help connect small businesses with their consumers, spurring economic activity and creating jobs and opportunity?
We can't take what we have for granted, and we have to work together to remind policymakers of broadcasting's immense value to their communities.” — Gordon Smith, President and CEO, NAB …More >>
“Television commands a premium for attracting a mass audience. For a candidate to brand himself and the campaign broadly, broadcast TV is where you go.” — Carl Salas, VP, Senior Credit Officer, Moody’s Investor Services…More >>
“The traditional TV business is a real powerhouse, and it is still the medium of choice for many marketers. It offers volume and scale like no other medium. Video pales in comparison. TV is likely to remain as powerful in the future — it's 100% viewable. ” — John Montgomery, COO, GroupM Interaction …More >>
“Broadcast networks still have a huge advantage in the comedy world. All the comedy writers still fantasize about having a network show…with networks, you get to have the best people in props, wardrobe, lighting the scene. People will continue to thirst for quality, and nobody is in a better position to give that than broadcast TV. ” — Dan Harmon, Creator, Community …More >>
“When I started in this business—and when I started this company in 1996—we had one revenue stream. We sold advertising on the TV station. [Between core advertising, political, digital and distribution revenue], we now have four distinct revenue contributors and these mineral rights of spectrum. I think that our basic economic model is stronger than it ever has been.” — Perry Sook, Chairmen, President & CEO, Nexstar Broadcasting Group …More >>
“We never got the note back, ‘What you’re doing is arty and provocative, but be mindful, it’s network.’ … I’m not saying I’m not going to do films anymore, but having been away from television for a while, and to come back and see how network television has evolved…it’s definitely a space I would like to stay in.” — John Ridley, Academy Award winner & Executive Producer of American Crime, AB…More >>
“At a time when various media observers and the sycophants that hang on their every word seem almost to delight in daily assertions that broadcast television is prehistoric, irrelevant, en route to extinction, etc., it seems to me that the titanic accomplishment that is 'SNL' from its humble beginnings to the present day stands as a formidable example of what broadcast did and is still able to do in a way that no entertainment franchise in any other medium can hope to match.” — Ed Martin, TV Programming Commentator, MediaBizBloggers…More >>
“I checked out @SlingTV from Dish. Couldn't get past the stunted lineup. No broadcast channels. It just ain't TV.” &mdash—Todd Spangler, NY Digital Editor, Variety …More >>
“My enthusiasm for the Super Bowl isn’t because I love to gamble—quite the contrary. It’s because I prefer to play it safe with money. And, for good marketers with smart and creative ad agencies, the Super Bowl is one the safest bets I’ve ever seen. What other event better allows your brand and products to be talked about for weeks leading up to the event, during the event, and for weeks, months, and even years after the event? There isn’t one.” —Rob Siltanen, Founder and Chief Creative Officer, Siltanen & Partners …More >>