TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Broadcast Still Video’s Biggest, Best Platform

7-31-15
“For all the talk of erosion, fragmentation and irrelevance, the Big Four remain at the pinnacle of the TV ziggurat. That is worth repeating again and again because marketers, advertisers and media agencies can get distracted by digital.” —Harry A. Jessell, editor, TVNewsCheckMore >>

Want to Improve Your Business Revenue? Buy More TV Ads

7-23-15
“Almost all of the companies that increased their TV spending from 2011 to 2014 also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies.”   
-VAB, A QUESTION OF IMPACT: Exploring the Correlation Between TV Spending and Business Performance
More >>

New Data Shows Broadcast TV One of the Most-Turned-to Sources for News

7-17-15
“Even as digital becomes an increasingly essential part of Americans’ news diets, local TV continues to be one of the most-turned-to sources for news. In 2014, it grew its average viewership and there were more than 800 news-producing local TV stations in the U.S.”   — Katerina Eva Matsa, Research Associate, Pew Research CenterMore >>

Five Reasons Programmatic TV Is Set To Skyrocket

7-10-15
“TV is by far still the most convincing advertising medium. You simply can’t put 30 seconds of stunning visuals accompanied by mesmerizing audio into a small screen video ad or an even smaller 300x50 static banner. While TV is battling for eyeballs, 70 inches still trumps five-inch mobile or 14-inch laptop screens.”   — Andreas Schroeter, co-founder and COO, wywyMore >>

The Vast Majority of People Still Get Their News From TV

6-19-15
“The vast majority of people across all ages still get most of their news from television. Even the 18-24 demographic, much touted by messaging-app makers and social network executives as a hungry new audience, prefers TV news to news via social media.”   — Leo Mirani, Reporter, QuartzMore >>

Why TV Is Still the Most Effective Advertising Medium

6-12-15
TV is the giant megaphone. When you want to get a message out, that's still really the most powerful means to do it…We're not saying that digital is bad, but digital just can't make up the reach that TV delivers … TV really works, and there are ways to make it work better in challenging times.”  — Isaac Weber, VP, strategy, MarketShare More >>

Millennials and the Big Shift in TV Habits

6-05-15
“When you think about the sheer amount of exposure and time, there’s no question TV ads are influential.”  — Jerry Belson, vice chairman and U.S. media and entertainment leader at Deloitte  More >>

Everybody Says Network TV is Dying. Nobody Told Network TV.

5-29-15
“Network TV [isn’t] just salvageable. It could maybe still thrive…More and more, the solution seems to be emphasizing the first syllable in ‘broadcast.’”  — Todd VanDerWerff, Culture Editor, VoxMore >>

Broadcast TV News Grows in Relevance

5-22-15
“By any measure, broadcasters are resonating at extremely high levels with media consumers. The resilience, relevance and reliance news consumers continue to place on broadcasters is eye-opening.”  — Seth Geiger, President of SmithGeigerMore >>

Stuart Elliott: A Modest Proposal for One Video Marketplace

5-15-15
“[Television is] the most powerful marketing medium ever devised, an ad delivery system with enormous reach that has helped build brands worth billions of dollars.”  — Stuart Elliott, Media Village   More >>

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