TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Stuart Elliott: A Modest Proposal for One Video Marketplace

5-15-15
“[Television is] the most powerful marketing medium ever devised, an ad delivery system with enormous reach that has helped build brands worth billions of dollars.”  — Stuart Elliott, Media Village   More >>

Outside Voices: In Defense of TV - It’s Actually ‘VT’

5-08-15
“Even against the backdrop of increased on-demand viewing, traditional scheduled television has a continued ability to create true urgent cultural events, moments of community and shared simultaneous viewing that just can’t be replicated on other platforms.”  — Josh Sapan, CEO, AMC Networks    More >>

During Baltimore’s Painful Week, Local TV Reporters Shine

5-01-15
“I never think about which TV networks or anchors I trust to break news to me in times of crisis, until I’ve been parked in front of the television for hours, scared to move or to break eye contact with the screen. I don’t realize it’s the anchor’s soothing voice or the on-the-ground reporter’s empathetic interviewing style that’s tethering me to their coverage, until I feel my heart rate steadying. So it didn’t immediately occur to me that I was favoring local news networks, rather than cable ones, in the aftermath of Freddie Gray’s death and Baltimore’s ongoing response to it. But since Monday, when the city’s unrest reached a boiling point, Baltimore’s WJZ and WBAL have been the only networks I’ve trusted.”  — Stacia Brown, Writer & Contributor, Washington PostMore >>

Popchips CMO: TV Still the Most Effective Ad Medium

4-24-15
“From my standpoint, the most effective and efficient way to reach consumers is still TV, which is why we’ve started doing a lot more of it. It is still the best giant megaphone available to marketers and a great way to reach a lot of people at once.”  — Marc Seguin, CMO, PopchipsMore >>

Gordon Smith Keynote at 2015 NAB Show

4-17-15
“Television stations are more relevant, more vital and more trusted than ever before.

What if… Communities didn't have a medium that could instantaneously warn them of impending danger.

What if… the investigative units that uncover government corruption and scams, keeping our citizens informed and protected, went away?

What if… there were no local stations to help connect small businesses with their consumers, spurring economic activity and creating jobs and opportunity?

We can't take what we have for granted, and we have to work together to remind policymakers of broadcasting's immense value to their communities.”  — Gordon Smith, President and CEO, NAB
More >>

US 2016 Candidates Stay Tuned to TV Advertising

4-03-15
“Television commands a premium for attracting a mass audience. For a candidate to brand himself and the campaign broadly, broadcast TV is where you go.” — Carl Salas, VP, Senior Credit Officer, Moody’s Investor ServicesMore >>

TV Will Remain A 'Powerhouse' Media For Years To Come

3-27-15
“The traditional TV business is a real powerhouse, and it is still the medium of choice for many marketers. It offers volume and scale like no other medium. Video pales in comparison. TV is likely to remain as powerful in the future — it's 100% viewable. ” — John Montgomery, COO, GroupM Interaction …More >>

Dan Harmon on Community’s New Season on Yahoo and the Future of Broadcast TV

3-20-15
“Broadcast networks still have a huge advantage in the comedy world. All the comedy writers still fantasize about having a network show…with networks, you get to have the best people in props, wardrobe, lighting the scene. People will continue to thirst for quality, and nobody is in a better position to give that than broadcast TV. ” — Dan Harmon, Creator, Community     …More >>

Mel’s Diner: Godfather of Retrans Cash: Local Media Model Is ‘Stronger Than Ever’

3-06-15
“When I started in this business—and when I started this company in 1996—we had one revenue stream. We sold advertising on the TV station. [Between core advertising, political, digital and distribution revenue], we now have four distinct revenue contributors and these mineral rights of spectrum. I think that our basic economic model is stronger than it ever has been.” — Perry Sook, Chairmen, President & CEO, Nexstar Broadcasting Group    …More >>

’12 Years a Slave’ Scribe John Ridley Sets Daring Sights on TV With ‘American Crime’

2-27-15
“We never got the note back, ‘What you’re doing is arty and provocative, but be mindful, it’s network.’ … I’m not saying I’m not going to do films anymore, but having been away from television for a while, and to come back and see how network television has evolved…it’s definitely a space I would like to stay in.” — John Ridley, Academy Award winner & Executive Producer of American Crime, AB…More >>

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