TVB Commentary
TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.
Recent Articles
Shattering Scatter
5-14-12There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More >
Evaluating an Audience: Measure Twice, Cut Once
5-07-12It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn’t even last four episodes before being…More >
TV’s Digital Subchannels: Narrowcasting to Subcommunities
4-23-12Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers. What went unsaid at that point was the sociological value that…More >
Hey, Ad Men! Mad Men is Bad, Man!
4-16-12Mad Men is not great television.
Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle...and LA!
Let's be clear about something — this is not a value…More >
Cutting Down the Local Market Nets
4-09-12Defining Local Passions Key to Ratings Success
The truth is “my old Kentucky home” should be a gymnasium.
Because the people of Kentucky – at least the leading Nielsen representative…More >
Don’t Over-Look Over-the-Air TV
4-02-12While many American homes today have some sort of subscription television service, whether it’s through cable, satellite, or some other content-providing box attached to the television set, the NAB…More >
What’s Below a Subchannel? In Some Cases, Cable
3-26-12Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels. At the time,…More >
“Game Change” – Moore, but Less
3-20-12HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of…More >
The Pastry Economics of Television
3-12-12Why There Should Be Room for 210 Spot Slices on Every Agency’s Diet Plan
Everywhere you look these days you see someone who is trying to make their money work…More >
Free Airtime Means Agenda-Free Citizenship
3-07-12If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that…More >