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Steve Lanzano, President & CEO, TVB
When you look at the results of the past broadcast season, you might just find something interesting. It looks very much like last year. And the year before that, and the year before that, and before that, and so on.
Over 90% of the top 200 A25-54 primetime programs airing during this season were on broadcast. Were there more cable programs that made the top 200? Yes — eight election-related and eight sports-
related (primarily College Football Bowl games). Which leaves us with only two cable shows that were in the top 200 programs of the season – #70 Walking Dead and The Bible miniseries at #163.
What about Duck Dynasty? The latest cable darling came in at #225 overall. The first Real Housewife (Atlanta) is #715. Mad Men is #1182. Former broadcast sitcom Cougar Town came in at #1286. Here Comes Honey Boo Boo is #1326. Dallas came to rest at #1414.
It just goes to show that the amount of ink (virtual and otherwise) spilled over these shows is disproportionate to the audiences they deliver.