TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Dumb Stuff Said in Washington, D.C.

11-20-14
When the leader of the free world and the administrator of FEMA say “Trust your local broadcaster,” perhaps it’s time for Ivory Tower academics to acknowledge that free and local broadcasting remains an indispensable resource for every American.—Dennis Wharton, EVP Communications, NAB…More >>

CBSN: An Interactive Streaming News Network

11-14-14
“It's day one of the new world order. CBS News has created an online live/on-demand 15 hour per day news service targeting consumers who prefer to consume video news on connected devices…. Everyone should take note of today's date. It's an important day in history for Television the platform (not the art form).” — Shelly Palmer…More >>

Priceline 'Breakthrough' in Reducing Dependence on Google

11-07-14
“'(TV) has been a real breakthrough for us. Our dependence on Google has lessened,’ said Darren Huston, Group CEO, Priceline. During Priceline’s third quarter earnings call, he added that TV advertising enhances the company’s ability to drive customers direct to its websites.” —Dennis Schaal …More >>

How Unbundling Content And Audience Will Negatively Impact Advertisers

10-31-14
“We cannot forget the plain and simple truths about TV. First, it is the only platform that aggregates all of America. Second, if you want Americans to consider your product (search for it online), they usually need to hear about it on TV. And lastly, from a media efficiency perspective, advertisers only pay for the target audience reached. The non-target audience reach is free. That’s a pricing model that no other medium can match.” — John Piccone, CRO Simulmedia…More >>

Michael Wolff on HBO, CBS Streaming: TV Is Disrupting the Internet

10-24-14
“The solipsism of the tech community sees the CBS and HBO migrations to stand-alone streaming services as a satisfying disruption of the TV business. But that's a striking inversion of what's actually happening: TV is disrupting the Internet.” — Michael Wolff, The Hollywood Reporter More >>

Fall's Buzziest Shows: 'Gotham,' 'Murder'

10-17-14
More folks are talking about new shows than last fall, and more of those conversations are positive, according to new data from a survey about the 24 new broadcast series conducted by research firm Keller Fay Group, provided exclusively to USA TODAY. While Twitter and Facebook often are used as measuring sticks for buzz, 90% of conversations about TV shows take place one-on-one, the firm says. — Gary Levin, USA TodayMore >>

How TV's Sports Addiction Could Destroy Its Business

10-10-14
“…it's not clear how much longer the typical family can afford the luxury of pay-TV…Expanded basic cable is 188 percent more expensive than it was in 1995, but the typical U.S. family is about 5 percent richer.” — Derek Thompson…More >>

Zenith Makes Rentrak ‘The’ - Not ‘A’ - Currency For Local TV Buys

10-03-14
“Zenith is proud to be at the beginning of a big industry change. For the first time in industry history, we are replacing the low-response rate, highly unpredictable surveys and diaries with massive and passive measurement.” — Zenith’s Chief Data Officer Rob Jayson …More >>

‘The Good Wife’ Opens Season 6 with Typically Superb Episode

9-26-14
“Cable — who needs it? The best show on TV is on broadcast, and it’s back at last.”  —Elisabeth Vincentelli, The New York PostMore >>

TVB Forward Conference 2014: Keynote Interview

9-19-14
“I think Local Broadcast needs to think about a name change because you guys aren’t in the broadcast business any more. You are in the business of delivering video content in a local market.”  — Irwin Gotlieb, Global Chairman, GroupM…More >>

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