TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing firstname.lastname@example.org.
When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >
It’s not hard to figure out why TV loves Halloween as a theme. It’s visual, it’s got great storylines, and viewers love the escapism of it all. Halloween is great fun, which is exactly why it’s great TV.…More >
A strength of Broadcast TV is in the ability to build audience flow, not just one-and-done hits. Cable may have some fleeting buzz around single shows, but broadcast delivers something that cable never can — consistency.…More >
The metrics that we use to analyze television are complicated. But if you step back and simplify things, looking at it from the mind of a viewer, it actually fills some very basic human needs.…More >
October is Breast Cancer Awareness Month. Local broadcasters have more than just a passing association with this cause – for them, it's a deeper commitment to their community. They allow us to see how it impacts the people behind the pink ribbons.…More >
Two medium-defining events happened nearly fifty years ago. What began with the Kennedy Assassination and the Beatles' appearance on the Ed Sullivan Show continues as strongly as ever today – Television is where we go to share our history as it happens.…More >
TVB Board Chairman Bill Fine opens the 2013 Forward Conference with thoughts about the power and impact of local broadcast television.…More >
Everybody's always talking about the "shiny new object." Here's one that should really stand the test of time, because it already has. It's wireless, it's digital, it's mobile, and so much more. What is this "shiny new object," anyway?…More >
In their latest Cross Platform Report, Nielsen shines their spotlight on VOD. But behind the headline, there stands an important story: Americans are watching more traditional television.…More >