TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

US 2016 Candidates Stay Tuned to TV Advertising

4-03-15
“Television commands a premium for attracting a mass audience. For a candidate to brand himself and the campaign broadly, broadcast TV is where you go.” — Carl Salas, VP, Senior Credit Officer, Moody’s Investor ServicesMore >>

TV Will Remain A 'Powerhouse' Media For Years To Come

3-27-15
“The traditional TV business is a real powerhouse, and it is still the medium of choice for many marketers. It offers volume and scale like no other medium. Video pales in comparison. TV is likely to remain as powerful in the future — it's 100% viewable. ” — John Montgomery, COO, GroupM Interaction …More >>

Dan Harmon on Community’s New Season on Yahoo and the Future of Broadcast TV

3-20-15
“Broadcast networks still have a huge advantage in the comedy world. All the comedy writers still fantasize about having a network show…with networks, you get to have the best people in props, wardrobe, lighting the scene. People will continue to thirst for quality, and nobody is in a better position to give that than broadcast TV. ” — Dan Harmon, Creator, Community     …More >>

Mel’s Diner: Godfather of Retrans Cash: Local Media Model Is ‘Stronger Than Ever’

3-06-15
“When I started in this business—and when I started this company in 1996—we had one revenue stream. We sold advertising on the TV station. [Between core advertising, political, digital and distribution revenue], we now have four distinct revenue contributors and these mineral rights of spectrum. I think that our basic economic model is stronger than it ever has been.” — Perry Sook, Chairmen, President & CEO, Nexstar Broadcasting Group    …More >>

’12 Years a Slave’ Scribe John Ridley Sets Daring Sights on TV With ‘American Crime’

2-27-15
“We never got the note back, ‘What you’re doing is arty and provocative, but be mindful, it’s network.’ … I’m not saying I’m not going to do films anymore, but having been away from television for a while, and to come back and see how network television has evolved…it’s definitely a space I would like to stay in.” — John Ridley, Academy Award winner & Executive Producer of American Crime, AB…More >>

#SNL40 Was the Kind of Cultural Milestone Only Broadcast TV Can Provide

2-20-15
“At a time when various media observers and the sycophants that hang on their every word seem almost to delight in daily assertions that broadcast television is prehistoric, irrelevant, en route to extinction, etc., it seems to me that the titanic accomplishment that is 'SNL' from its humble beginnings to the present day stands as a formidable example of what broadcast did and is still able to do in a way that no entertainment franchise in any other medium can hope to match.” — Ed Martin, TV Programming Commentator, MediaBizBloggers…More >>

Twitter

2-17-15
“I checked out @SlingTV from Dish. Couldn't get past the stunted lineup. No broadcast channels. It just ain't TV.” &mdash—Todd Spangler, NY Digital Editor, Variety …More >>

Yes, A Super Bowl Ad Really Is Worth $4 Million

2-06-15
“My enthusiasm for the Super Bowl isn’t because I love to gamble—quite the contrary. It’s because I prefer to play it safe with money. And, for good marketers with smart and creative ad agencies, the Super Bowl is one the safest bets I’ve ever seen. What other event better allows your brand and products to be talked about for weeks leading up to the event, during the event, and for weeks, months, and even years after the event? There isn’t one.” —Rob Siltanen, Founder and Chief Creative Officer, Siltanen & Partners   …More >>

Online Political Ads Have Been Slow To Catch On As TV Reigns

1-30-15
“For all of the advances in the use of data and digital tools, broadcast advertising still claims the largest share of campaign budgets…It is hard to find evidence of a shift away from broadcast spending to digital in the 10 most highly contested House races in 2014. This shows a reluctance on the part of campaigns and consultants to move away from television, and uncertainty about the effectiveness and accuracy of online targeting.” —Derek Willis, Journalist, New York Times …More >>

23 Network Chiefs on Frustrating Trends, Coveted Reboots and the Series They Can't Miss

1-23-15
“When this TV season is over, the headline should be: ‘Broadcast television is alive and well.” —Gary Newman. Co-Chairman, CEO, Fox Television Group …More >>

<First [< Prev] Page 1 2 3 4 5 6 7 8 9 10[All] [Next >] Last>

 
 
 

  Get RSS Updates: