TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Digital Video Fraud, Viewability And The $50 Rolex

11-06-15
“TV advertising will win in spite of its “legacy” media perception, since it delivers real viewership at real scale with real impact.”  —Dave Morgan, CEO, Simulmedia   More >>

More U.S. homes are streaming video, but live TV still dominates

10-30-15
“When it comes to time spent, live TV continues to reign supreme. Television continues to play a major role in the lives of the American consumer.”—Nielsen, “Live Watch Report” More >>

Facebook vs. TV: Marketing’s New Enemy is ‘Truthiness’

10-23-15
“The bigger truth is this: On a monthly basis, millennials watch 64 hours of TV (on a TV set), while they spend 23 hours with Facebook.” — Sean Cunningham, President & CEO, Video Advertising Bureau (VAB)
More >>

Why Barry Diller Is Bullish on Local TV

10-16-15
“I’ve always thought the last one standing is a local television station. People like to know about things in their area: weather, sports. Local, local, local, is always going to be relevant for television.” — Barry Diller, chairman, IACMore >>

Social Media Takes Television Back in Time

10-09-15
“Largely because of social media, TV is becoming an interactive, communal experience. It is best experienced live, because that’s when everyone else is watching, too.” — Farhad Manjoo, Media Writer, The New York TimesMore >>

Presidential candidates should ramp up TV ad spend

10-01-15
“2016 presidential hopefuls should start investing more heavily in television ads now if they’re serious about winning.” —Chuck Todd, NBC News political directorMore >>

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

9-28-15
“TV was and is the most effective way to get the message to the broadest number of people.” Howard Belk, co-CEO & creative chief, Siegel+GaleMore >>

Television is the New Television

9-11-15
“Not only has the Web not destroyed TV, but the source of new media’s strength – attracting ever more traffic, truly phenomenal traffic – may in fact become its greatest weakness.”    —Michael Wolff, author, journalist and speaker at #TVBForward15More >>

TV Remains King in Political Ad Spending

9-04-15
“No one ever lost a campaign because they were on TV. They’ve lost campaigns because they weren’t on TV.”  —Dave Carney, a Republican strategistMore >>

We Stand With WDBJ

8-28-15
“We are profoundly saddened by the senseless murders of Alison Parker and Adam Ward, two journalists with deep ties to their communities who were pursuing their dreams in local broadcast TV. Our thoughts and prayers are with their loved ones and the WDBJ family.”  —Steve Lanzano, President & CEO, TVBMore >>

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