TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

’12 Years a Slave’ Scribe John Ridley Sets Daring Sights on TV With ‘American Crime’

2-27-15
“We never got the note back, ‘What you’re doing is arty and provocative, but be mindful, it’s network.’ … I’m not saying I’m not going to do films anymore, but having been away from television for a while, and to come back and see how network television has evolved…it’s definitely a space I would like to stay in.” — John Ridley, Academy Award winner & Executive Producer of American Crime, AB…More >>

#SNL40 Was the Kind of Cultural Milestone Only Broadcast TV Can Provide

2-20-15
“At a time when various media observers and the sycophants that hang on their every word seem almost to delight in daily assertions that broadcast television is prehistoric, irrelevant, en route to extinction, etc., it seems to me that the titanic accomplishment that is 'SNL' from its humble beginnings to the present day stands as a formidable example of what broadcast did and is still able to do in a way that no entertainment franchise in any other medium can hope to match.” — Ed Martin, TV Programming Commentator, MediaBizBloggers…More >>

Twitter

2-17-15
“I checked out @SlingTV from Dish. Couldn't get past the stunted lineup. No broadcast channels. It just ain't TV.” &mdash—Todd Spangler, NY Digital Editor, Variety …More >>

Yes, A Super Bowl Ad Really Is Worth $4 Million

2-06-15
“My enthusiasm for the Super Bowl isn’t because I love to gamble—quite the contrary. It’s because I prefer to play it safe with money. And, for good marketers with smart and creative ad agencies, the Super Bowl is one the safest bets I’ve ever seen. What other event better allows your brand and products to be talked about for weeks leading up to the event, during the event, and for weeks, months, and even years after the event? There isn’t one.” —Rob Siltanen, Founder and Chief Creative Officer, Siltanen & Partners   …More >>

Online Political Ads Have Been Slow To Catch On As TV Reigns

1-30-15
“For all of the advances in the use of data and digital tools, broadcast advertising still claims the largest share of campaign budgets…It is hard to find evidence of a shift away from broadcast spending to digital in the 10 most highly contested House races in 2014. This shows a reluctance on the part of campaigns and consultants to move away from television, and uncertainty about the effectiveness and accuracy of online targeting.” —Derek Willis, Journalist, New York Times …More >>

23 Network Chiefs on Frustrating Trends, Coveted Reboots and the Series They Can't Miss

1-23-15
“When this TV season is over, the headline should be: ‘Broadcast television is alive and well.” —Gary Newman. Co-Chairman, CEO, Fox Television Group …More >>

Remote Production Can Revolutionize Live TV

1-16-15
“Viewers today eat up live programming of all types. Live programming — with its potential for enrichment and analysis — is also a powerful asset for broadcasters against the encroachment of OTT services. The ability to cover news live, cost effectively and with the highest quality is more significant than ever for today’s newsroom.” —Geir Bryn-Jensen, Nevion CEO…More >>

Promising Prognostication for Broadcast

1-09-15
“Pronounced dead five years ago by many gurus, TV is back with a vengeance. Smart consumer brands like P&G are finding that TV is more effective than ever at creating awareness and memory in markets.” —Bill Lee, Founder, Center for Customer Engagement…More >>

In Internet Age, Ratings Show TV News Remains Relevant

12-29-14
“Not only are rumors of our death greatly exaggerated — we are a growth stock. And I have a secret theory that perhaps the best thing that happened to us is the rise of other media devices. The miniaturization of everything else has made us loom a little larger.” —Brian Williams, NBC Nightly News anchor…More >>

James Murdoch Touts Studio Success, Talks Succession

12-12-14
“The real killer app in digital actually is TV...”
—James Murdoch, Co-Chief Operating Officer, 21st Century Fox…More >>

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