TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing firstname.lastname@example.org.
“The vast majority of people across all ages still get most of their news from television. Even the 18-24 demographic, much touted by messaging-app makers and social network executives as a hungry new audience, prefers TV news to news via social media.” — Leo Mirani, Reporter, Quartz …More >>
“TV is the giant megaphone. When you want to get a message out, that's still really the most powerful means to do it…We're not saying that digital is bad, but digital just can't make up the reach that TV delivers … TV really works, and there are ways to make it work better in challenging times.” — Isaac Weber, VP, strategy, MarketShare …More >>
“When you think about the sheer amount of exposure and time, there’s no question TV ads are influential.” — Jerry Belson, vice chairman and U.S. media and entertainment leader at Deloitte …More >>
“Network TV [isn’t] just salvageable. It could maybe still thrive…More and more, the solution seems to be emphasizing the first syllable in ‘broadcast.’” — Todd VanDerWerff, Culture Editor, Vox …More >>
“By any measure, broadcasters are resonating at extremely high levels with media consumers. The resilience, relevance and reliance news consumers continue to place on broadcasters is eye-opening.” — Seth Geiger, President of SmithGeiger …More >>
“[Television is] the most powerful marketing medium ever devised, an ad delivery system with enormous reach that has helped build brands worth billions of dollars.” — Stuart Elliott, Media Village …More >>
“Even against the backdrop of increased on-demand viewing, traditional scheduled television has a continued ability to create true urgent cultural events, moments of community and shared simultaneous viewing that just can’t be replicated on other platforms.” — Josh Sapan, CEO, AMC Networks …More >>
“I never think about which TV networks or anchors I trust to break news to me in times of crisis, until I’ve been parked in front of the television for hours, scared to move or to break eye contact with the screen. I don’t realize it’s the anchor’s soothing voice or the on-the-ground reporter’s empathetic interviewing style that’s tethering me to their coverage, until I feel my heart rate steadying. So it didn’t immediately occur to me that I was favoring local news networks, rather than cable ones, in the aftermath of Freddie Gray’s death and Baltimore’s ongoing response to it. But since Monday, when the city’s unrest reached a boiling point, Baltimore’s WJZ and WBAL have been the only networks I’ve trusted.” — Stacia Brown, Writer & Contributor, Washington Post …More >>
“From my standpoint, the most effective and efficient way to reach consumers is still TV, which is why we’ve started doing a lot more of it. It is still the best giant megaphone available to marketers and a great way to reach a lot of people at once.” — Marc Seguin, CMO, Popchips …More >>
“Television stations are more relevant, more vital and more trusted than ever before.
What if… Communities didn't have a medium that could instantaneously warn them of impending danger.
What if… the investigative units that uncover government corruption and scams, keeping our citizens informed and protected, went away?
What if… there were no local stations to help connect small businesses with their consumers, spurring economic activity and creating jobs and opportunity?
We can't take what we have for granted, and we have to work together to remind policymakers of broadcasting's immense value to their communities.” — Gordon Smith, President and CEO, NAB …More >>