TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Television - The Most Alive Medium for Shifting Times

1-01-14

For all of those who have come to bury TV, let's go over some facts that prove just how dominant television is in American life.…More >

Nielsen’s Open-Ear Policy Isn’t Telling the Whole Picture

12-20-13

Nielsen has released its 3Q 2013 Cross Platform Report.  It should be no surprise that traditional television is still king. …More >

Where Does the Internet Go When It Wants…More?

12-13-13

Television has become the “not-so-secret” weapon of many of the most successful websites in building brand awareness and becoming  household names.…More >

It’s Time to Stop Shifting the Discussion about Local Time Shifting

12-02-13

A recent New York Times article talked about the growing "extended time-shifted" audience in national viewing.  But when you look at the numbers, it gets even more interesting in local markets.…More >

Local Television Makes a Small Thanks-giving, Epic

11-22-13

The best moments of television are often community moments.  When one woman was surprised with a stranger's act of kindness, she wanted to share his “thanks-giving” with everyone.  So she called her local TV station.…More >

Together Local TV and Auto Sales are a Well-Oiled Machine

11-15-13

When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >

Drunk Driving Hits a Broadcast Roadblock

11-01-13
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >

Broadcast TV Finds Its Spooky Spirit

10-31-13
It’s not hard to figure out why TV loves Halloween as a theme.  It’s visual, it’s got great storylines, and viewers love the escapism of it all. Halloween is great fun, which is exactly why it’s great TV.…More >

Tuning in Happiness: Why Broadcast Still Wins With Viewers

10-24-13
A strength of Broadcast TV is in the ability to build audience flow, not just one-and-done hits. Cable may have some fleeting buzz around single shows, but broadcast delivers something that cable never can — consistency.…More >

Television’s Hierarchy of Needs

10-18-13
The metrics that we use to analyze television are complicated.  But if you step back and simplify things, looking at it from the mind of a viewer, it actually fills some very basic human needs.…More >

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