TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing email@example.com.
I’m a Giants fan. I also work in the media industry. But up until Saturday, it pains me to admit that I was part of the 30% of homes…More >
The NFL’s Conference Championship Games broadcasts brought in huge audiences across the country, delivering national viewing numbers that were the highest in decades. But it’s at the local level…More >
A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations.
Sure, stations remain committed to providing their communities with the staple…More >
It looks like America’s love affair with cars is heating up again.
The news coming out of Detroit is that auto sales for 2011 are set to rise 10%…More >
As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year…More >
They say that all you need to do is to put sports on TV and men will find it. Well, it’s not always quite that easy.
In fact, lately it’s…More >
A hot topic about television is the “Rebirth of the Sitcom.” Most point towards ABC’s Modern Family as the harbinger of this latest comedy renaissance on broadcast television. But…More >
Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it…More >
TVB presented at the Marketing Disease Prevention and Awareness: Marketing to the Overweight American Conference September 28, 2011, in Washington, DC. The conference was attended by marketers, advertising people,…More >