TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

The New American Settler

7-09-12
 

If there’s one thing that’s unmistakable and ingrained about being an American, it’s a certain amount of wanderlust. Most of our ancestors who chose to come to this country…More >

50 Shades of Red, White and Blue

6-26-12
 

The Fourth of July is one of those automatic holidays – there are some hard-wired traditions that Americans cherish, therefore supplying some semblance of uniformity no matter where you…More >

Taking the Cholesterol Message to America’s “Heart” Land

6-18-12
 

Healthcare concerns impact all of us. We’re all vulnerable, we’re all human. However, factors such as lifestyle, environment, and physical conditions vary across the country, each of which with…More >

My Commercial has a First Name…

6-11-12
 

Quick – sing with me the most popular commercial jingle right now. Bet you can’t. Not an original song for a commercial, anyway.

They’ve gone the way of whole…More >

Customers “Like” Spot TV Digital Content

5-29-12
 

Let’s paint a scenario for you. Imagine you wake up on January 21st of next year, and it’s snowing outside. (For this particular exercise, you do happen to live…More >

Shattering Scatter

5-14-12
 

There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More >

Evaluating an Audience: Measure Twice, Cut Once

5-07-12
 

It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn’t even last four episodes before being…More >

TV’s Digital Subchannels: Narrowcasting to Subcommunities

4-23-12
 

Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers. What went unsaid at that point was the sociological value that…More >

Hey, Ad Men! Mad Men is Bad, Man!

4-16-12
 

Mad Men is not great television.

Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle...and LA!

Let's be clear about something — this is not a value…More >

Cutting Down the Local Market Nets

4-09-12

Defining Local Passions Key to Ratings Success

The truth is “my old Kentucky home” should be a gymnasium.

Because the people of Kentucky – at least the leading Nielsen representative…More >

<First [< Prev] Page … 4 5 6 7 8 9 10 11 12 13 [All] [Next >] Last>

 
 
 

  Get RSS Updates: