TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing

An Open Letter to Overextended Media Buyers and Planners


There are many components to consider when developing a well-thought out media plan. In an open letter to media planners, we address perhaps the most basic of considerations: cost.…More >

Mars Tweets! And Fans Respond, With Their Wallets


Veronica Mars took their case directly to their fans - and their "Resurrect Our Show" campaign paid off quickly, thanks to the power of the motivated broadcast viewer.…More >

Messing with the (Day)Time/Space Continuum


Daytime may be the place to find soaps, games, and talk. But it’s also the place to find more viewers than you might expect – especially when you look at where they live.…More >

We’ve Almost Always Gotten the Future Wrong – And That’s A Good Thing


In 1967, legendary TV newsman Walter Cronkite hosted a special which previewed the “Home of the 21st Century.” While some of the ideas came true, others were somewhat off the mark – and there are some things in our present that they never would’ve seen coming. Turn on your second screen and let’s look at what the future used to look like.…More >

Broadcast vs. Cable: 5 Recent Truths


We often talk about the ongoing advantages that Broadcast TV has over cable. Instead, we decided to take a look at some very current examples of those advantages. Here are five. …More >

Now Even the Watercooler is Watching Television


The recent acquisition of Bluefin Labs by Twitter is the latest indication of just how much television is the lifeblood of social media. Twitter just wouldn’t be the same without TV. Now they can see just how much. …More >

YouTube – Or Is That


YouTube is working on plans to launch a subscription model for users who wish to view certain channels of special content. Sounds like the online service is letting their TV envy get the best of them. So why are they aiming to be a cable network? …More >

Marking TV’s “Cuban” Influence


Mark Cuban is many things: an entrepreneur, a self-made Internet billionaire, the owner of the Dallas Mavericks, and advocate of broadcast television. Here’s why he thinks that television is the most powerful social medium we have. …More >

So Lance Admits Guilt on Cable, But Did Anyone See Him Fall?


Lance Armstrong finally gave his public apology to Oprah Winfrey. But by appearing on cable, he missed nearly all of the public. …More >

Electing a President: When the Stakes are this High, Local Broadcast Television Delivers


Any group that might be critical in an election is targetable – and reachable, in mass numbers – by Local Broadcast Television. That's what makes it the principal medium for any political campaign.…More >

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