TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing

Customers “Like” Spot TV Digital Content


Let’s paint a scenario for you. Imagine you wake up on January 21st of next year, and it’s snowing outside. (For this particular exercise, you do happen to live…More >

Shattering Scatter


There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More >

Evaluating an Audience: Measure Twice, Cut Once


It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn’t even last four episodes before being…More >

TV’s Digital Subchannels: Narrowcasting to Subcommunities


Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers. What went unsaid at that point was the sociological value that…More >

Hey, Ad Men! Mad Men is Bad, Man!


Mad Men is not great television.

Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle...and LA!

Let's be clear about something — this is not a value…More >

Cutting Down the Local Market Nets


Defining Local Passions Key to Ratings Success

The truth is “my old Kentucky home” should be a gymnasium.

Because the people of Kentucky – at least the leading Nielsen representative…More >

Don’t Over-Look Over-the-Air TV


While many American homes today have some sort of subscription television service, whether it’s through cable, satellite, or some other content-providing box attached to the television set, the NAB…More >

What’s Below a Subchannel? In Some Cases, Cable


Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels. At the time,…More >

“Game Change” – Moore, but Less

HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of…More >

The Pastry Economics of Television


Why There Should Be Room for 210 Spot Slices on Every Agency’s Diet Plan

Everywhere you look these days you see someone who is trying to make their money work…More >

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