TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Remote Production Can Revolutionize Live TV

1-16-15
“Viewers today eat up live programming of all types. Live programming — with its potential for enrichment and analysis — is also a powerful asset for broadcasters against the encroachment of OTT services. The ability to cover news live, cost effectively and with the highest quality is more significant than ever for today’s newsroom.” —Geir Bryn-Jensen, Nevion CEO…More >>

Promising Prognostication for Broadcast

1-09-15
“Pronounced dead five years ago by many gurus, TV is back with a vengeance. Smart consumer brands like P&G are finding that TV is more effective than ever at creating awareness and memory in markets.” —Bill Lee, Founder, Center for Customer Engagement…More >>

In Internet Age, Ratings Show TV News Remains Relevant

12-29-14
“Not only are rumors of our death greatly exaggerated — we are a growth stock. And I have a secret theory that perhaps the best thing that happened to us is the rise of other media devices. The miniaturization of everything else has made us loom a little larger.” —Brian Williams, NBC Nightly News anchor…More >>

James Murdoch Touts Studio Success, Talks Succession

12-12-14
“The real killer app in digital actually is TV...”
—James Murdoch, Co-Chief Operating Officer, 21st Century Fox…More >>

Peter Pan Live! Was So Bad and Also So, So Good

12-05-14
“It is only the second year in a row that NBC has aired a live musical in December, but it already feels like something of a holiday tradition....In no time at all, these live musicals have made themselves into communal events, and there is something lovely about sharing an experience with so many other people..."—Willa Paskin, Slate television critic.…More >>

Dumb Stuff Said in Washington, D.C.

11-20-14
When the leader of the free world and the administrator of FEMA say “Trust your local broadcaster,” perhaps it’s time for Ivory Tower academics to acknowledge that free and local broadcasting remains an indispensable resource for every American.—Dennis Wharton, EVP Communications, NAB…More >>

CBSN: An Interactive Streaming News Network

11-14-14
“It's day one of the new world order. CBS News has created an online live/on-demand 15 hour per day news service targeting consumers who prefer to consume video news on connected devices…. Everyone should take note of today's date. It's an important day in history for Television the platform (not the art form).” — Shelly Palmer…More >>

Priceline 'Breakthrough' in Reducing Dependence on Google

11-07-14
“'(TV) has been a real breakthrough for us. Our dependence on Google has lessened,’ said Darren Huston, Group CEO, Priceline. During Priceline’s third quarter earnings call, he added that TV advertising enhances the company’s ability to drive customers direct to its websites.” —Dennis Schaal …More >>

How Unbundling Content And Audience Will Negatively Impact Advertisers

10-31-14
“We cannot forget the plain and simple truths about TV. First, it is the only platform that aggregates all of America. Second, if you want Americans to consider your product (search for it online), they usually need to hear about it on TV. And lastly, from a media efficiency perspective, advertisers only pay for the target audience reached. The non-target audience reach is free. That’s a pricing model that no other medium can match.” — John Piccone, CRO Simulmedia…More >>

Michael Wolff on HBO, CBS Streaming: TV Is Disrupting the Internet

10-24-14
“The solipsism of the tech community sees the CBS and HBO migrations to stand-alone streaming services as a satisfying disruption of the TV business. But that's a striking inversion of what's actually happening: TV is disrupting the Internet.” — Michael Wolff, The Hollywood Reporter More >>

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