TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Couples Find TV Viewing A Bonding Experience

2-14-14
“The most popular shows for “couples” are some of the popular shows overall in television: CBS’ “Big Bang Theory” registered the best results (according to STRATA) with 9%, who said it was the top show watched with their significant other…
Almost 70% of married couples felt watching TV together as a couple is a bonding experience, while 28% said they watch in a separate room some of the time. Of those unmarried couples, 52% said they never watch TV in a different room from their partner, with 28% saying they would only do so rarely.” – Wayne Friedman, Media Daily News …More>>

The IAB Shows What’s Driving Auto Sales – And We Couldn’t Have Said It Better Ourselves

1-31-14
A new research study released by the Interactive Advertising Bureau (IAB) confirms that TV is the most influential of all media for driving auto sales.  …More >

Welcoming Home Nielsen’s New Leader

1-17-14

An Open Letter to Mitch Barns, new CEO of Nielsen.…More >

Television - The Most Alive Medium for Shifting Times

1-01-14

For all of those who have come to bury TV, let's go over some facts that prove just how dominant television is in American life.…More >

Nielsen’s Open-Ear Policy Isn’t Telling the Whole Picture

12-20-13

Nielsen has released its 3Q 2013 Cross Platform Report.  It should be no surprise that traditional television is still king. …More >

Where Does the Internet Go When It Wants…More?

12-13-13

Television has become the “not-so-secret” weapon of many of the most successful websites in building brand awareness and becoming  household names.…More >

It’s Time to Stop Shifting the Discussion about Local Time Shifting

12-02-13

A recent New York Times article talked about the growing "extended time-shifted" audience in national viewing.  But when you look at the numbers, it gets even more interesting in local markets.…More >

Local Television Makes a Small Thanks-giving, Epic

11-22-13

The best moments of television are often community moments.  When one woman was surprised with a stranger's act of kindness, she wanted to share his “thanks-giving” with everyone.  So she called her local TV station.…More >

Together Local TV and Auto Sales are a Well-Oiled Machine

11-15-13

When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >

Drunk Driving Hits a Broadcast Roadblock

11-01-13
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >

<First [< Prev] Page 1 2 3 4 5 6 7 8 9 10[All] [Next >] Last>

 
 
 

  Get RSS Updates: