TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

The Three Essentials for a Killer Programmatic TV Solution

11-13-15
“Programmatic TV trailblazers understand that local TV with its vast pool of inventory, depth of analysis capabilities, optimization techniques, and audience scale is a great proving ground.” — Cordie DePascale, VP of product & partner solutions, Mediaocean  

 

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Digital Video Fraud, Viewability And The $50 Rolex

11-06-15
“TV advertising will win in spite of its “legacy” media perception, since it delivers real viewership at real scale with real impact.”  —Dave Morgan, CEO, Simulmedia   More >>

More U.S. homes are streaming video, but live TV still dominates

10-30-15
“When it comes to time spent, live TV continues to reign supreme. Television continues to play a major role in the lives of the American consumer.”—Nielsen, “Live Watch Report” More >>

Facebook vs. TV: Marketing’s New Enemy is ‘Truthiness’

10-23-15
“The bigger truth is this: On a monthly basis, millennials watch 64 hours of TV (on a TV set), while they spend 23 hours with Facebook.” — Sean Cunningham, President & CEO, Video Advertising Bureau (VAB)
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Why Barry Diller Is Bullish on Local TV

10-16-15
“I’ve always thought the last one standing is a local television station. People like to know about things in their area: weather, sports. Local, local, local, is always going to be relevant for television.” — Barry Diller, chairman, IACMore >>

Social Media Takes Television Back in Time

10-09-15
“Largely because of social media, TV is becoming an interactive, communal experience. It is best experienced live, because that’s when everyone else is watching, too.” — Farhad Manjoo, Media Writer, The New York TimesMore >>

Presidential candidates should ramp up TV ad spend

10-01-15
“2016 presidential hopefuls should start investing more heavily in television ads now if they’re serious about winning.” —Chuck Todd, NBC News political directorMore >>

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

9-28-15
“TV was and is the most effective way to get the message to the broadest number of people.” Howard Belk, co-CEO & creative chief, Siegel+GaleMore >>

Television is the New Television

9-11-15
“Not only has the Web not destroyed TV, but the source of new media’s strength – attracting ever more traffic, truly phenomenal traffic – may in fact become its greatest weakness.”    —Michael Wolff, author, journalist and speaker at #TVBForward15More >>

TV Remains King in Political Ad Spending

9-04-15
“No one ever lost a campaign because they were on TV. They’ve lost campaigns because they weren’t on TV.”  —Dave Carney, a Republican strategistMore >>

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