TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Tweeting the Shark?

7-26-13

"Sharknado" caused a stir in the Twitterverse last week. Yet as a TV event, the SyFy movie delivered almost 7 million fewer viewers than a Big Bang Theory summer repeat airing opposite it. So was "Sharknado" really a TV event or a social one?…More >

Let’s Get Local, Local…

7-19-13

Oftentimes, marketers with no natural ties to a community can struggle with local marketing. With their multitude of local digital assets, TV stations have the resources to help marketers build those local bridges to their customers.…More >

Singing a Local Song

7-10-13

Music is many things – it’s personal, it’s emotional, it’s visceral, it’s global. But it’s also very local. Innovative producers will take music that’s been made for national use and customize it to better connect with consumers where they live.…More >

The Red, White, and Blue of Our American Heroes Never Fades

6-27-13

The 4th of July is a potent reminder about how much America values its military men and women. The North Carolina Association of Broadcasters extended that love at a special event to some long-deserving soldiers from the past - our Vietnam Veterans.…More >

3D’s Cautionary Tale

6-21-13

There may be many reasons why 3D faltered, but there are even more that prove how TV continues to evolve in new, exciting and important ways.…More >

Feeding the Binge Viewer

6-14-13

Binge viewing is not a sudden craze introduced by Netflix downloads. It's been the delight of viewing consumers for decades to customize their libraries of video entertainment with the use of DVR and VHS.…More >

Yes, Digital is Local – Exploring Borrell’s Online Revenue Report

6-14-13

Local online advertising has become a layered, evolving ecosystem that TV stations can approach in many ways. In this local digital space, broadcasters prove there really is something for everyone. …More >

The 2012/2013 Television Season: The More Things Change…

5-31-13

When we took a look at the results of the past season, we saw an interesting thing. Stability. This season ended like every other season before it—dominated by broadcast.…More >

Broadcast – Alive, Well and Flourishing

5-17-13
By Steve Lanzano
President and CEO, TVB

It's Upfront Season and time for the annual headlines proclaiming the demise of Broadcast TV. The fact is, whether it’s for Specials, top-tier Primetime programming, Late Night, Early Morning, or Local News, at every turn Broadcast is still the largest part of the evolving media ecosystem……More >

Can You Put a Price On Trust?

5-10-13

Why do some marketers believe they are better served by national network and cable news, and ignore the most valuable, trusted and targeted programming available – local broadcast news?…More >

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