TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

The Shiny New Object

9-20-13

Everybody's always talking about the "shiny new object." Here's one that should really stand the test of time, because it already has. It's wireless, it's digital, it's mobile, and so much more. What is this "shiny new object," anyway?…More >

People Are Watching More TV – Media, Consider Yourselves Alerted

9-13-13

In their latest Cross Platform Report, Nielsen shines their spotlight on VOD. But behind the headline, there stands an important story: Americans are watching more traditional television.…More >

Taking Multicultural Beyond Ethnicity

9-06-13

There's no question that we're living in a multicultural world, but if you don't think of groups like Working Moms as a culture, you're definitely not getting all the answers about what makes up a culture in this day and age.…More >

The Mourning Show: TV’s Social Connection

8-22-13

Conversations on social media are driven by television. This summer saw people turn to social media in droves to mourn the passing of many celebrities who became famous because of television. But even if you didn't know the star, you certainly knew the show. …More >

2012: The Year TV Finally Stopped the Presses

8-15-13

2012 was a milestone year in the relationship between local television and local newspapers. Local advertising spending finally came in sync with the times, as Newspaper hands off yet another crown to Television.…More >

Television One Zero

8-09-13

The fact is, it's now impossible to separate "television" from "digital". As an industry, "television" has had an easier time of changing its infrastructure than changing perceptions. It's hard to hear the word "digital" without instantly associating it with a dot-com. But not including television within any discussion of digital media is grossly misrepresenting the role that digital plays in our lives today. …More >

The End of Daytime Drama (But It’s Probably Not What You Think)

8-02-13

As recently as 2010, industry veterans were calling the Daytime Drama genre "a relic" and "an artifact". Fast forward to 2013, and Soaps are enjoying some renewal — particularly in some local markets.…More >

Tweeting the Shark?

7-26-13

"Sharknado" caused a stir in the Twitterverse last week. Yet as a TV event, the SyFy movie delivered almost 7 million fewer viewers than a Big Bang Theory summer repeat airing opposite it. So was "Sharknado" really a TV event or a social one?…More >

Let’s Get Local, Local…

7-19-13

Oftentimes, marketers with no natural ties to a community can struggle with local marketing. With their multitude of local digital assets, TV stations have the resources to help marketers build those local bridges to their customers.…More >

Singing a Local Song

7-10-13

Music is many things – it’s personal, it’s emotional, it’s visceral, it’s global. But it’s also very local. Innovative producers will take music that’s been made for national use and customize it to better connect with consumers where they live.…More >

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