TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing firstname.lastname@example.org.
Nielsen has released its 3Q 2013 Cross Platform Report. It should be no surprise that traditional television is still king. …More >
Television has become the “not-so-secret” weapon of many of the most successful websites in building brand awareness and becoming household names.…More >
A recent New York Times article talked about the growing "extended time-shifted" audience in national viewing. But when you look at the numbers, it gets even more interesting in local markets.…More >
The best moments of television are often community moments. When one woman was surprised with a stranger's act of kindness, she wanted to share his “thanks-giving” with everyone. So she called her local TV station.…More >
When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >
It’s not hard to figure out why TV loves Halloween as a theme. It’s visual, it’s got great storylines, and viewers love the escapism of it all. Halloween is great fun, which is exactly why it’s great TV.…More >
A strength of Broadcast TV is in the ability to build audience flow, not just one-and-done hits. Cable may have some fleeting buzz around single shows, but broadcast delivers something that cable never can — consistency.…More >
The metrics that we use to analyze television are complicated. But if you step back and simplify things, looking at it from the mind of a viewer, it actually fills some very basic human needs.…More >
October is Breast Cancer Awareness Month. Local broadcasters have more than just a passing association with this cause – for them, it's a deeper commitment to their community. They allow us to see how it impacts the people behind the pink ribbons.…More >