TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing firstname.lastname@example.org.
A new research study released by the Interactive Advertising Bureau (IAB) confirms that TV is the most influential of all media for driving auto sales. …More >
An Open Letter to Mitch Barns, new CEO of Nielsen.…More >
For all of those who have come to bury TV, let's go over some facts that prove just how dominant television is in American life.…More >
Nielsen has released its 3Q 2013 Cross Platform Report. It should be no surprise that traditional television is still king. …More >
Television has become the “not-so-secret” weapon of many of the most successful websites in building brand awareness and becoming household names.…More >
A recent New York Times article talked about the growing "extended time-shifted" audience in national viewing. But when you look at the numbers, it gets even more interesting in local markets.…More >
The best moments of television are often community moments. When one woman was surprised with a stranger's act of kindness, she wanted to share his “thanks-giving” with everyone. So she called her local TV station.…More >
When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >
It’s not hard to figure out why TV loves Halloween as a theme. It’s visual, it’s got great storylines, and viewers love the escapism of it all. Halloween is great fun, which is exactly why it’s great TV.…More >