TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Audiences, Not Binders

10-19-12
While it might seem that advertising to women on television is pretty straightforward, they are a complex target that doesn’t always fit neatly into a folder called “women’s television”. More >

Why “Upscale” Isn’t One Size Fits All

10-11-12
Does having a six figure job mean that you’ve “made it”? Not necessarily. Where you live has a direct impact about just how “upscale” you might be.More >

As the Ad Industry Envisions All That Is Bright and Shiny, Local TV Broadcasters Are Lighting the Way

10-01-12

Our Advertising Week experience has been exhilarating and affirming. Like the “CEO Connectors,” Local Broadcast Television CEOs are looking to the future of media with vigor and excitement. They are building on their powerful TV station platforms and commanding viewer relationships. Local Broadcast Television isn’t tomorrow’s shiny new thing, it’s today’s beacon into the future and we’re ready to work with progressive marketers.
More >

Doubt The Power of TV at Your Own Risk

9-26-12
A recent article by SAY Media led off with the rather misleading headline of "Off The Grid 2012," which would tend to imply that Americans - likely voters, specifically - are simply unplugging and walking away from all media. Their conclusion is, "much broadcast advertising is wasted..." Say, what? TVB President, Steve Lanzano responds in Campaigns & Elections. More >

Digital Advertising’s Geography Test

9-17-12
The digital footprint just got a little…smaller.

Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to…More >

Tweaking the Balance: Optimizing a Nation

9-04-12
Do you remember a time when the most wonderful thing in our cars was a great stereo system – topped off by a graphic equalizer? We always had music in…More >

Primetime Across America

8-23-12
Now that we’re quickly approaching the new primetime television season, we thought it might be interesting to turn our typical “what shows are people watching in the local markets” analysis…More >

NBC Affiliates Covered in Record Breaking Olympic Gold

8-14-12
Here it is, seventeen days after the Opening Ceremonies of the 2012 London Olympics, and we’ve learned a few things. We learned that badminton is at least as intense off…More >

Global Champions, Homegrown Heroes

8-13-12

– US Olympic Athletes Spur Local Television Viewing –

Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps…More >

London Calling: NBC Scores With the Queen’s Opening Olympic Jump

7-30-12
 

The London 2012 Olympic Games opened fast straight out of the gate, answering the challenge of the Beijing Games of 2008 with a worldwide celebration and a Broadway-worthy English…More >

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