TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Local Television Makes a Small Thanks-giving, Epic

11-22-13

The best moments of television are often community moments.  When one woman was surprised with a stranger's act of kindness, she wanted to share his “thanks-giving” with everyone.  So she called her local TV station.…More >

Together Local TV and Auto Sales are a Well-Oiled Machine

11-15-13

When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >

Drunk Driving Hits a Broadcast Roadblock

11-01-13
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >

Broadcast TV Finds Its Spooky Spirit

10-31-13
It’s not hard to figure out why TV loves Halloween as a theme.  It’s visual, it’s got great storylines, and viewers love the escapism of it all. Halloween is great fun, which is exactly why it’s great TV.…More >

Tuning in Happiness: Why Broadcast Still Wins With Viewers

10-24-13
A strength of Broadcast TV is in the ability to build audience flow, not just one-and-done hits. Cable may have some fleeting buzz around single shows, but broadcast delivers something that cable never can — consistency.…More >

Television’s Hierarchy of Needs

10-18-13
The metrics that we use to analyze television are complicated.  But if you step back and simplify things, looking at it from the mind of a viewer, it actually fills some very basic human needs.…More >

Local Broadcast Television Is In the Pink

10-11-13

October is Breast Cancer Awareness Month. Local broadcasters have more than just a passing association with this cause – for them, it's a deeper commitment to their community. They allow us to see how it impacts the people behind the pink ribbons.…More >

TV… Not History

10-04-13

Two medium-defining events happened nearly fifty years ago. What began with the Kennedy Assassination and the Beatles' appearance on the Ed Sullivan Show continues as strongly as ever today – Television is where we go to share our history as it happens.…More >

2013 Forward Conference Welcome (excerpt)

9-27-13

TVB Board Chairman Bill Fine opens the 2013 Forward Conference with thoughts about the power and impact of local broadcast television.…More >

The Shiny New Object

9-20-13

Everybody's always talking about the "shiny new object." Here's one that should really stand the test of time, because it already has. It's wireless, it's digital, it's mobile, and so much more. What is this "shiny new object," anyway?…More >

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