TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing email@example.com.
Healthcare concerns impact all of us. We’re all vulnerable, we’re all human. However, factors such as lifestyle, environment, and physical conditions vary across the country, each of which with…More >
Quick – sing with me the most popular commercial jingle right now. Bet you can’t. Not an original song for a commercial, anyway.
They’ve gone the way of whole…More >
Let’s paint a scenario for you. Imagine you wake up on January 21st of next year, and it’s snowing outside. (For this particular exercise, you do happen to live…More >
There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More >
It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn’t even last four episodes before being…More >
Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers. What went unsaid at that point was the sociological value that…More >
Mad Men is not great television.
Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle...and LA!
Let's be clear about something — this is not a value…More >
Defining Local Passions Key to Ratings Success
The truth is “my old Kentucky home” should be a gymnasium.
Because the people of Kentucky – at least the leading Nielsen representative…More >
While many American homes today have some sort of subscription television service, whether it’s through cable, satellite, or some other content-providing box attached to the television set, the NAB…More >
Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels. At the time,…More >