TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Broadcast vs. Cable: 5 Recent Truths

2-21-13

We often talk about the ongoing advantages that Broadcast TV has over cable. Instead, we decided to take a look at some very current examples of those advantages. Here are five. …More >

Now Even the Watercooler is Watching Television

2-15-13

The recent acquisition of Bluefin Labs by Twitter is the latest indication of just how much television is the lifeblood of social media. Twitter just wouldn’t be the same without TV. Now they can see just how much. …More >

YouTube – Or Is That CableTelevision.com?

2-08-13

YouTube is working on plans to launch a subscription model for users who wish to view certain channels of special content. Sounds like the online service is letting their TV envy get the best of them. So why are they aiming to be a cable network? …More >

Marking TV’s “Cuban” Influence

1-31-13

Mark Cuban is many things: an entrepreneur, a self-made Internet billionaire, the owner of the Dallas Mavericks, and advocate of broadcast television. Here’s why he thinks that television is the most powerful social medium we have. …More >

So Lance Admits Guilt on Cable, But Did Anyone See Him Fall?

1-24-13

Lance Armstrong finally gave his public apology to Oprah Winfrey. But by appearing on cable, he missed nearly all of the public. …More >

Electing a President: When the Stakes are this High, Local Broadcast Television Delivers

1-14-13

Any group that might be critical in an election is targetable – and reachable, in mass numbers – by Local Broadcast Television. That's what makes it the principal medium for any political campaign.…More >

What Topped TV’s Holiday List? Tablets!

12-21-12

In spite of industry speculation that second screens will result in even more media fragmentation, it appears instead that they’re broadening it. Today’s consumer is well versed in splitting their attention without losing their focus. Not only is today’s viewer comfortable with the concept of time-shifting, but they’re becoming just as at ease with screen-shifting. Tablets are acting as tools to augment their quest for more and more television. And Broadcasters are eagerly leading the charge into 2013 with viewing options on every screen.…More >

Lessons From a Dark and Stormy Night

12-06-12

Today’s television landscape has grown in ways like no other in our history – not just for what we watch, but when, how, and where. There should be just as much search for innovation in measuring the media as there is for delivering the content. Sometimes, reminders come out of the blue…More >

Project Roadblock – Broadcast Television Drives the Message Home

11-26-12

Each year, the six days between Christmas and New Year’s are particularly dangerous for America’s highways due to drunk drivers. That’s why the TVB has once again teamed with the Ad Council, the NHTSA, and hundreds of local TV stations for this year’s Project Roadblock. Saving lives is a commitment to the community we all should make – stations and drivers alike.…More >

Campaign Finance Inform: Giving Voters What They Don’t Pay For

11-16-12

There’s no denying that the advertising revenue is an important component to any discussion about politics in the media, yet it’s far from the only story.…More >

<First [< Prev] Page … 3 4 5 6 7 8 9 10 11 12[All] [Next >] Last>

 
 
 

  Get RSS Updates: