TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Electing a President: When the Stakes are this High, Local Broadcast Television Delivers

1-14-13

Any group that might be critical in an election is targetable – and reachable, in mass numbers – by Local Broadcast Television. That's what makes it the principal medium for any political campaign.…More >

What Topped TV’s Holiday List? Tablets!

12-21-12

In spite of industry speculation that second screens will result in even more media fragmentation, it appears instead that they’re broadening it. Today’s consumer is well versed in splitting their attention without losing their focus. Not only is today’s viewer comfortable with the concept of time-shifting, but they’re becoming just as at ease with screen-shifting. Tablets are acting as tools to augment their quest for more and more television. And Broadcasters are eagerly leading the charge into 2013 with viewing options on every screen.…More >

Lessons From a Dark and Stormy Night

12-06-12

Today’s television landscape has grown in ways like no other in our history – not just for what we watch, but when, how, and where. There should be just as much search for innovation in measuring the media as there is for delivering the content. Sometimes, reminders come out of the blue…More >

Project Roadblock – Broadcast Television Drives the Message Home

11-26-12

Each year, the six days between Christmas and New Year’s are particularly dangerous for America’s highways due to drunk drivers. That’s why the TVB has once again teamed with the Ad Council, the NHTSA, and hundreds of local TV stations for this year’s Project Roadblock. Saving lives is a commitment to the community we all should make – stations and drivers alike.…More >

Campaign Finance Inform: Giving Voters What They Don’t Pay For

11-16-12

There’s no denying that the advertising revenue is an important component to any discussion about politics in the media, yet it’s far from the only story.…More >

Local Broadcast TV a Super Signal in the Super Storm

11-09-12

During the beginning of this month, it became eminently clear to millions of Americans in the Northeast that at least one part of the future can’t come soon enough. Hurricane Sandy was the latest example of how isolating a blackout can be – not just a power blackout, but an information one as well. The ultimate answer for this lies right at our technological fingertips. It’s called Mobile Digital Television. …More >

For the Love of Electricity, Television, and the Jersey Shore (not that one)

11-01-12

Unlike the usual TVB commentary, this is being written remotely, on a computer that’s minimally powered by a portable generator, in an unheated home in northern New Jersey. And we’re among the lucky ones. Suffering without “real” electricity or the comforts of modern life are inconsequential compared to what’s happened to much of the rest of the Northeast during the past few days. Or so I’m told. The biggest impact in this house, along with millions of others across at least the New York DMA, is that this means we have no TV. Without being able to see what’s been going on, virtually in my own backyard, we’re blind, deaf, and dumb to all but our own neighborhood. 
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The Shining Bastion of Democracy in Action is... Television

10-25-12

With over 59 million people tuning into the final Presidential Debate – and with “The Voice” bringing in millions of viewers each week, it’s clear that after more than 200 years, television has done its part to get the electorate interested in the voting process again.…More >

Audiences, Not Binders

10-19-12
While it might seem that advertising to women on television is pretty straightforward, they are a complex target that doesn’t always fit neatly into a folder called “women’s television”. More >

Why “Upscale” Isn’t One Size Fits All

10-11-12
Does having a six figure job mean that you’ve “made it”? Not necessarily. Where you live has a direct impact about just how “upscale” you might be.More >

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