TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing

Zenith Makes Rentrak ‘The’ - Not ‘A’ - Currency For Local TV Buys

“Zenith is proud to be at the beginning of a big industry change. For the first time in industry history, we are replacing the low-response rate, highly unpredictable surveys and diaries with massive and passive measurement.” — Zenith’s Chief Data Officer Rob Jayson …More >>

‘The Good Wife’ Opens Season 6 with Typically Superb Episode

“Cable — who needs it? The best show on TV is on broadcast, and it’s back at last.”  —Elisabeth Vincentelli, The New York PostMore >>

TVB Forward Conference 2014: Keynote Interview

“I think Local Broadcast needs to think about a name change because you guys aren’t in the broadcast business any more. You are in the business of delivering video content in a local market.”  — Irwin Gotlieb, Global Chairman, GroupM…More >>

TVB Forward: Chairman's Welcome

“The goal is accurate measurement, which is valid, reliable and effective.  It is time for a reset, consider this TVB’s verbal RFP to Nielsen, Rentrak or anyone else who wants local television’s measurement business in the future...”  — Bill Fine, President & General Manager WCVB-TV, Chairman, TVB Board of Directors

TV’s Not Dying (And Neither Is Homer Simpson)

“So long as new brands who rely on video’s unique attributes continue to emerge, and so long as television continues to dwarf all other sources of video-based media, the medium of television can continue to postpone a decline that many believe has already begun.”  — Brian Wieser, CFA Senior Research Analyst Pivotal Research Group…More >>

For Emmys, Social TV Is Growing Up

“People who talk a lot about TV programs also talk a lot about brands, we find that 64% of people who tweet about brands also tweet about TV... And those people are much more enthusiastic about their brand Tweeting than those who don't also post about TV...which means if you’re looking for an audience that are likely to amplify your brand messaging, finding really social TV programs is a good place to go.”  — Deirdre Bannon, VP Product, Nielsen Social…More >>

TV Still Dominates World Media Use

“Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally, according to London-based GlobalWebIndex’s recent Media Consumption report. The U.S. remains the biggest TV market, with an average of 4.33 hours a day.”  — Wayne Freedman, MediaPost More >>

Cultural Changes In Attitude Toward TV

"Really, television is now more than ever at the center of culture…You can go to a sophisticated party in New York City now and people will be talking about television programming…You can go to a bar in a lower socio-economic neighborhood and they'll be talking about television. They may be talking about different programs, but they'll be talking about television"  — David Poltrack, CBS' Chief Researcher …More >>

Back-to-School Season Should be 'One of Best': Retail Expert

"Apparel is good and there are a lot of new trends out there that we think the customer will respond to for fall," said retail analyst Mary Epner, a former executive of Saks Fifth Avenue and Aeropostale. "We think it's going to be one of the best retail back-to-school fall periods that we've seen in a long time."  — Mary Epner, Retail Analyst …More >>

Planners See Taking Advantage of Technology As Winning Strategy

The reports of TV’s death are greatly exaggerated. In fact, in some ways, technology has only made TV viewing more vibrant and potentially relevant. Consumers are now viewing TV while engaging with multiple devices, enabling them to search for products and interact in real time with other consumers, influencers or even the brands they’re seeing on their TV screens. Viewers can provide immediate commentary and feedback, read product reviews and even purchase in the moment; technology is actually making TV viewing far more social and instantaneous, pulling the viewing experience further down the purchase funnel. In many cases, this has shortened the purchase journey to a matter of minutes or even seconds. — Kristin Goodloe, MediaComMore >>

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