TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing firstname.lastname@example.org.
Why do some marketers believe they are better served by national network and cable news, and ignore the most valuable, trusted and targeted programming available – local broadcast news?…More >
By Steve Lanzano
President and CEO, TVB
Simply put, Live + Same Day data is not only more accurate, it is the most logical and reasonable measure of local television viewing. It mirrors the three-day time-shifted currency currently accepted by network advertisers and prepares local TV measurement to progress as the national currency advances to capture C7 and cross platform viewing… More >>
Click here for Local Live + Same Day Ratings Analysis…More >
By Bill Fine TVB Chairman
In one jarring moment, this year’s Boston Marathon immediately pivoted from celebrating the triumph of the human spirit to witnessing the devastation of terrorism. In the immediate moments that followed, the people of Boston demonstrated the kind of human endurance seen in elite athletes as well as heroism reminiscent of the courage of our historic patriots. Today’s patriots are the first responders. They are the ones who put the public’s safety above their own – police, fire and medical personnel who rush into dangerous situations without delay. Local TV broadcasters are a crucial part of these first-response teams……More >
In today's plugged-in, always-on society, political coverage is necessary 365 days a year, and local broadcasters are practicing what they preach - by holding their elected officials accountable, even after the campaigns are over. …More >
Viewers who opt to watch their favorite programs time-shifted have to deal with an unfortunate side effect - spoliers in social media. That is, until now. One company has a way to time-shift online comments. Meet the latest Internet time machine.
There are many components to consider when developing a well-thought out media plan. In an open letter to media planners, we address perhaps the most basic of considerations: cost.…More >
Veronica Mars took their case directly to their fans - and their "Resurrect Our Show" campaign paid off quickly, thanks to the power of the motivated broadcast viewer.…More >
Daytime may be the place to find soaps, games, and talk. But it’s also the place to find more viewers than you might expect – especially when you look at where they live.…More >
In 1967, legendary TV newsman Walter Cronkite hosted a special which previewed the “Home of the 21st Century.” While some of the ideas came true, others were somewhat off the mark – and there are some things in our present that they never would’ve seen coming. Turn on your second screen and let’s look at what the future used to look like.…More >
We often talk about the ongoing advantages that Broadcast TV has over cable. Instead, we decided to take a look at some very current examples of those advantages. Here are five. …More >