TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Digital Advertising’s Geography Test

9-17-12
The digital footprint just got a little…smaller.

Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to…More >

Tweaking the Balance: Optimizing a Nation

9-04-12
Do you remember a time when the most wonderful thing in our cars was a great stereo system – topped off by a graphic equalizer? We always had music in…More >

Primetime Across America

8-23-12
Now that we’re quickly approaching the new primetime television season, we thought it might be interesting to turn our typical “what shows are people watching in the local markets” analysis…More >

NBC Affiliates Covered in Record Breaking Olympic Gold

8-14-12
Here it is, seventeen days after the Opening Ceremonies of the 2012 London Olympics, and we’ve learned a few things. We learned that badminton is at least as intense off…More >

Global Champions, Homegrown Heroes

8-13-12

– US Olympic Athletes Spur Local Television Viewing –

Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps…More >

London Calling: NBC Scores With the Queen’s Opening Olympic Jump

7-30-12
 

The London 2012 Olympic Games opened fast straight out of the gate, answering the challenge of the Beijing Games of 2008 with a worldwide celebration and a Broadway-worthy English…More >

We Are All Aurora’s Family

7-23-12
 

The horrific massacre in the Century 16 Theater in Aurora, Colorado refocused a spotlight on an area already scarred by senseless gunfire. The echoes of Columbine underscore the shock…More >

The National Pastime Gets the Royal Treatment

7-16-12
 

With Kansas City as a backdrop, Major League Baseball celebrated itself with its annual All-Star Game recently, as the visiting National League shut out the American League 8-0. It…More >

The New American Settler

7-09-12
 

If there’s one thing that’s unmistakable and ingrained about being an American, it’s a certain amount of wanderlust. Most of our ancestors who chose to come to this country…More >

50 Shades of Red, White and Blue

6-26-12
 

The Fourth of July is one of those automatic holidays – there are some hard-wired traditions that Americans cherish, therefore supplying some semblance of uniformity no matter where you…More >

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