TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

Delivering Real Playoff NFL: Numbers For Local

1-30-12
 

The NFL’s Conference Championship Games broadcasts brought in huge audiences across the country, delivering national viewing numbers that were the highest in decades. But it’s at the local level…More >

Innovation is “Business-as-Usual” at TV Stations

1-23-12
 

A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations.

Sure, stations remain committed to providing their communities with the staple…More >

Fit to be Untied: Come Home to Free TV

1-17-12
 

In last week’s “Wall Street Journal”, Kevin Sintumuang wrote what was in effect a “Dear John” letter to cable TV. It’s a pretty bold statement to make, Kevin…More >

Local Broadcast Television – A Designated Sales Driver?

1-09-12
 

It looks like America’s love affair with cars is heating up again.

The news coming out of Detroit is that auto sales for 2011 are set to rise 10%…More >

2012 – A Big Year for Local Television

1-03-12
 

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year…More >

Broadcast Answers the Bell for Delivering Sports to Men

12-19-11

They say that all you need to do is to put sports on TV and men will find it. Well, it’s not always quite that easy.

In fact, lately it’s…More >

Funny You Should Ask – But Comedies Haven’t Gone Anywhere

12-12-11
 

A hot topic about television is the “Rebirth of the Sitcom.” Most point towards ABC’s Modern Family as the harbinger of this latest comedy renaissance on broadcast television. But…More >

Mobilizing On-The-Go Moms

12-05-11
 

Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it…More >

A Lesson in Marketing Targeting from the Obese and Overweight

11-21-11
 

TVB presented at the Marketing Disease Prevention and Awareness: Marketing to the Overweight American Conference September 28, 2011, in Washington, DC. The conference was attended by marketers, advertising people,…More >

The United DMAs of America

11-14-11

One of the great enduring ideals that we hold about ourselves as Americans is that we are One. However, that’s just not entirely true. “One nation” is true – we…More >

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