TVB Commentary & "Quotables"

TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing commentary@tvb.org.

TV Still Dominates World Media Use

8-22-14
“Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally, according to London-based GlobalWebIndex’s recent Media Consumption report. The U.S. remains the biggest TV market, with an average of 4.33 hours a day.”  — Wayne Freedman, MediaPost More >>

Cultural Changes In Attitude Toward TV

8-15-14
"Really, television is now more than ever at the center of culture…You can go to a sophisticated party in New York City now and people will be talking about television programming…You can go to a bar in a lower socio-economic neighborhood and they'll be talking about television. They may be talking about different programs, but they'll be talking about television"  — David Poltrack, CBS' Chief Researcher …More >>

Back-to-School Season Should be 'One of Best': Retail Expert

8-08-14
"Apparel is good and there are a lot of new trends out there that we think the customer will respond to for fall," said retail analyst Mary Epner, a former executive of Saks Fifth Avenue and Aeropostale. "We think it's going to be one of the best retail back-to-school fall periods that we've seen in a long time."  — Mary Epner, Retail Analyst …More >>

Planners See Taking Advantage of Technology As Winning Strategy

8-01-14
The reports of TV’s death are greatly exaggerated. In fact, in some ways, technology has only made TV viewing more vibrant and potentially relevant. Consumers are now viewing TV while engaging with multiple devices, enabling them to search for products and interact in real time with other consumers, influencers or even the brands they’re seeing on their TV screens. Viewers can provide immediate commentary and feedback, read product reviews and even purchase in the moment; technology is actually making TV viewing far more social and instantaneous, pulling the viewing experience further down the purchase funnel. In many cases, this has shortened the purchase journey to a matter of minutes or even seconds. — Kristin Goodloe, MediaComMore >>

TCA: Networks Urge Press To Abandon Live + Same Day Ratings Reports

7-25-14
“If you were a sports reporter, you would not report the winner based on the third-inning score – that’s what you’re doing if you use Live + Same Day ratings.” — CBS Research guru David Poltrack (as reported in Deadline Hollywood)  …More >>

TV Viewers Of The World, Untie: Finally Cutting Cable

7-17-14
“I hadn't thought about a TV antenna since 1985, but it may be time to go back to the future… Since 2009, U.S. TV signals have been digital and usually broadcast in high-definition. If you watch mostly network shows like "NCIS," (a digital antennae)  may be all you need. Some videophiles argue aerial signals are even sharper than cable's compressed video, and over-the-air broadcasts work with DVRs like the TiVo.” —Geoffrey A. Fowler, The Wall Street JournalMore >>

Local Broadcast Stocks Win Big

7-11-14
With Aereo dispatched, the market will begin to recognize other opportunities that make (broadcast TV) stocks attractive. Political ads on local TV could rise 13% this year from 2010….Meanwhile, the comeback in auto sales has restored local stations' best advertisers.  TV's bears will still point to a slide in ratings for broadcast television -- Americans' attention has become a fickle thing. But the value of TV's advertising actually rises with our distraction. There's still no better way to mass an audience.  — Alexander Eule, Barron’s…More >>

Aereo Court Loss Protects $4 Billion in Broadcast Fees

6-27-14
CBS Chief Executive Officer, Les Moonves, reacts to Wednesday’s Supreme Court decision on Aereo in an interview with Bloomberg Television: “And all that’s important here is that broadcasters and cable content companies and everyone who’s involved with the content producing business gets paid appropriately for their content. So it’s a very good day for our future.” - CBS Chief Executive Officer Les Moonves…More >>

Wall Street Journal: Mars CMO Pledges Allegiance to Broadcast TV in WSJ Interview

6-20-14
Bruce McColl, a 22-year Mars veteran, when asked in a Q&A with The Wall Street Journal which platform he would choose if he could only pick one to market the company’s products, said, “Broadcast TV.” “Our approach to marketing is to make sure we know what will drive our business. It [broadcast TV] has the biggest reach... If we want to grow, we have to reach a lot of people and we have to nudge and remind them to remember Pedigree, Snickers and Uncle Bens. That leads to our creative ambition which is entertainment. How do we entertain people? They are not lined up waiting to hear our next piece of communication. And that has to be done at scale.”   — Bruce McColl, Chief Marketing Officer, Mars, Inc.  More>>

Campaigns & Elections: It’s TV + Online, Not TV vs. Online

6-13-14
“As we hear various versions of the following comments: ‘This is the year of online, digital and mobile’ or ‘TV is losing viewers in droves’ or ‘TV spending is dropping faster than (insert bad political metaphor of your choice),’ we remain skeptical. Why? The reality is that, so far, those predictions have not come true. There are two things to consider: First, broadcast TV is still the most effective way to reach the largest number of voters and move poll numbers; Second, TV is fighting back and is becoming highly targetable. We won’t see TV spending be surpassed by online spending. Rather they will become completely integrated.” — Russ Schriefer, Partner, Strategic Partners & Shannon Chatlos, Managing Partner, SalientMG  
 
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EMMYS: ‘True Detective’, ‘Fargo’ & Other Hopefuls Continue TV’s Rich Legacy

6-06-14
“‘It’s not like TV has suddenly become amazing and great—it’s always been amazing and great,’ declares Under the Dome executive producer Neal Baer. What’s new today is that TV is a creation of quantity as much as quality, with many more outlets and platforms to grab high-value consumers’ attention with content that up until just a decade ago would have made its home solely in the movies. We have traditional TV trying to recoup some of the luster it lost to non-advertiser-supported programming, but either way, the economics and creativity sit squarely in the small screen’s favor. ” —Dominic Patten, Reporter, Deadline Hollywood …More>>

Facebook's Plan to Go After 25 Million Small Businesses Could Backfire

5-30-14
“Will Facebook be a partner to small business, or just another vendor? This is an important inflection point for the social network, and millions of small businesses across the country. It's also a reminder to all businesses — large and small — that branding must come first.” —Ryan Wallerstein, co-founder Ramify Media  …More>>

Bill Koenigsberg Elected Chairman Of The 4A's Board

5-23-14
Koenigsberg is the first chairman from a media agency to head the 4A’s board. “With so much change, the opportunity for the 4A's and my fellow board members to help shape the future of marketing has never been bigger,” Koenigsberg said. “It’s also time to empower our industry’s young talent with a platform to facilitate change not only within our industry but for the greater good.” – Bill Koenigsberg, CEO and founder, Horizon Media, Chairman of the Board of the 4A's,…More>>

Stations Expand Scope Of Tornado Warnings

5-01-14
“I join with public safety officials, elected representatives and countless Americans in thanking local radio and television broadcasters in the South for their remarkable efforts to keep citizens informed and safe during the killer tornadoes and devastating rains this week. As we've seen time and again, broadcasters take seriously our role as 'first informers' during emergency situations and are committed to using all our resources at our fingertips to keep people safe from harm.” - NAB President and CEO, Gordon Smith…More>>

People Talking Politics: A Closer Look at the Media We Reference in Political Conversation

4-23-14
Recently, the Supreme Court lifted the aggregate limits on campaign contributions from private individuals, protecting Americans’ right to Free Speech and the ability to financially bolster a political point-of-view.   Whether or not you philosophically agree with the Court’s decision, Free Speech is one of our most precious American rights, and we’ve come a long way since the printing press was the most expedient method of disseminating political opinion. …More >

Broadcast Television's Screens Are Alive

4-17-14
“…Live (event) TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” Darcy Bowe, VP-director of video at Starcom USA…More>>

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They're Watching? Handicapping the cross-platform players

4-04-14
“What the industry needs is the ability to continuously monitor the migration of consumption across platforms and understand the value of one platform versus another,” says Lyle Schwartz, managing partner and director of research and marketplace analysis at GroupM Worldwide. -Paul Heine…More>>

4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness

3-24-14
“John Montgomery, COO of GroupM Interaction and chairman of the 4As’ Media Leadership Council, said the council has adopted a new mission statement, with the primary objective being to ‘elevate media in all its forms as a crucial component within the advertising industry. It positions media as a key element in the mix of marketing solutions employed by our agencies’ clients.’”    Steve McClellan, MediaPost…More>>

Survey: TV Remains Top News Access Device

3-18-14
“Among all the new media devices, tablets, smart phones and other handheld, luggable and desk-bound computers, the TV set remains the top access device for news and local TV news remains the top outlet and the most trusted news source....According to a new survey, The Personal News Cycle from the Associated Press-NORC Center for Public Affairs Research and the American Press Institute's Media Insight Project, 87% of those polled said they use television to get news.”…More>>

Nielsen’s Cross-Platform Reporting: Now with Accurate Digital Consumption

3-07-14
Previously relying on viewer surveys in which respondents recalled their behavior, Nielsen now uses metering devices in mobile phones which collect actual behavior. The difference is striking and is an important reminder of the dangers inherent in trusting consumers’ claimed behavior. It calls into question any of a number of recent studies that have proclaimed the demise of traditional media based on self-reported approximations of time spent with digital devices. …More >

Global Champions, Homegrown Heroes -- US Olympic Athletes Spur Local Television Viewing

2-26-14
As American athletes rise to the occasion, and the medal platform, hometown fans are making Local Broadcast Television an exceptional Olympic media platform. Get a closer look at the strength of hometown appeal in TV's latest Winter Olympic Games analysis.…More >

Couples Find TV Viewing A Bonding Experience

2-14-14
“The most popular shows for “couples” are some of the popular shows overall in television: CBS’ “Big Bang Theory” registered the best results (according to STRATA) with 9%, who said it was the top show watched with their significant other…
Almost 70% of married couples felt watching TV together as a couple is a bonding experience, while 28% said they watch in a separate room some of the time. Of those unmarried couples, 52% said they never watch TV in a different room from their partner, with 28% saying they would only do so rarely.” – Wayne Friedman, Media Daily News …More>>

The IAB Shows What’s Driving Auto Sales – And We Couldn’t Have Said It Better Ourselves

1-31-14
A new research study released by the Interactive Advertising Bureau (IAB) confirms that TV is the most influential of all media for driving auto sales.  …More >

Welcoming Home Nielsen’s New Leader

1-17-14

An Open Letter to Mitch Barns, new CEO of Nielsen.…More >

Television - The Most Alive Medium for Shifting Times

1-01-14

For all of those who have come to bury TV, let's go over some facts that prove just how dominant television is in American life.…More >

Nielsen’s Open-Ear Policy Isn’t Telling the Whole Picture

12-20-13

Nielsen has released its 3Q 2013 Cross Platform Report.  It should be no surprise that traditional television is still king. …More >

Where Does the Internet Go When It Wants…More?

12-13-13

Television has become the “not-so-secret” weapon of many of the most successful websites in building brand awareness and becoming  household names.…More >

It’s Time to Stop Shifting the Discussion about Local Time Shifting

12-02-13

A recent New York Times article talked about the growing "extended time-shifted" audience in national viewing.  But when you look at the numbers, it gets even more interesting in local markets.…More >

Local Television Makes a Small Thanks-giving, Epic

11-22-13

The best moments of television are often community moments.  When one woman was surprised with a stranger's act of kindness, she wanted to share his “thanks-giving” with everyone.  So she called her local TV station.…More >

Together Local TV and Auto Sales are a Well-Oiled Machine

11-15-13

When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >

Drunk Driving Hits a Broadcast Roadblock

11-01-13
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >

Broadcast TV Finds Its Spooky Spirit

10-31-13
It’s not hard to figure out why TV loves Halloween as a theme.  It’s visual, it’s got great storylines, and viewers love the escapism of it all. Halloween is great fun, which is exactly why it’s great TV.…More >

Tuning in Happiness: Why Broadcast Still Wins With Viewers

10-24-13
A strength of Broadcast TV is in the ability to build audience flow, not just one-and-done hits. Cable may have some fleeting buzz around single shows, but broadcast delivers something that cable never can — consistency.…More >

Television’s Hierarchy of Needs

10-18-13
The metrics that we use to analyze television are complicated.  But if you step back and simplify things, looking at it from the mind of a viewer, it actually fills some very basic human needs.…More >

Local Broadcast Television Is In the Pink

10-11-13

October is Breast Cancer Awareness Month. Local broadcasters have more than just a passing association with this cause – for them, it's a deeper commitment to their community. They allow us to see how it impacts the people behind the pink ribbons.…More >

TV… Not History

10-04-13

Two medium-defining events happened nearly fifty years ago. What began with the Kennedy Assassination and the Beatles' appearance on the Ed Sullivan Show continues as strongly as ever today – Television is where we go to share our history as it happens.…More >

2013 Forward Conference Welcome (excerpt)

9-27-13

TVB Board Chairman Bill Fine opens the 2013 Forward Conference with thoughts about the power and impact of local broadcast television.…More >

The Shiny New Object

9-20-13

Everybody's always talking about the "shiny new object." Here's one that should really stand the test of time, because it already has. It's wireless, it's digital, it's mobile, and so much more. What is this "shiny new object," anyway?…More >

People Are Watching More TV – Media, Consider Yourselves Alerted

9-13-13

In their latest Cross Platform Report, Nielsen shines their spotlight on VOD. But behind the headline, there stands an important story: Americans are watching more traditional television.…More >

Taking Multicultural Beyond Ethnicity

9-06-13

There's no question that we're living in a multicultural world, but if you don't think of groups like Working Moms as a culture, you're definitely not getting all the answers about what makes up a culture in this day and age.…More >

The Mourning Show: TV’s Social Connection

8-22-13

Conversations on social media are driven by television. This summer saw people turn to social media in droves to mourn the passing of many celebrities who became famous because of television. But even if you didn't know the star, you certainly knew the show. …More >

2012: The Year TV Finally Stopped the Presses

8-15-13

2012 was a milestone year in the relationship between local television and local newspapers. Local advertising spending finally came in sync with the times, as Newspaper hands off yet another crown to Television.…More >

Television One Zero

8-09-13

The fact is, it's now impossible to separate "television" from "digital". As an industry, "television" has had an easier time of changing its infrastructure than changing perceptions. It's hard to hear the word "digital" without instantly associating it with a dot-com. But not including television within any discussion of digital media is grossly misrepresenting the role that digital plays in our lives today. …More >

The End of Daytime Drama (But It’s Probably Not What You Think)

8-02-13

As recently as 2010, industry veterans were calling the Daytime Drama genre "a relic" and "an artifact". Fast forward to 2013, and Soaps are enjoying some renewal — particularly in some local markets.…More >

Tweeting the Shark?

7-26-13

"Sharknado" caused a stir in the Twitterverse last week. Yet as a TV event, the SyFy movie delivered almost 7 million fewer viewers than a Big Bang Theory summer repeat airing opposite it. So was "Sharknado" really a TV event or a social one?…More >

Let’s Get Local, Local…

7-19-13

Oftentimes, marketers with no natural ties to a community can struggle with local marketing. With their multitude of local digital assets, TV stations have the resources to help marketers build those local bridges to their customers.…More >

Singing a Local Song

7-10-13

Music is many things – it’s personal, it’s emotional, it’s visceral, it’s global. But it’s also very local. Innovative producers will take music that’s been made for national use and customize it to better connect with consumers where they live.…More >

The Red, White, and Blue of Our American Heroes Never Fades

6-27-13

The 4th of July is a potent reminder about how much America values its military men and women. The North Carolina Association of Broadcasters extended that love at a special event to some long-deserving soldiers from the past - our Vietnam Veterans.…More >

3D’s Cautionary Tale

6-21-13

There may be many reasons why 3D faltered, but there are even more that prove how TV continues to evolve in new, exciting and important ways.…More >

Feeding the Binge Viewer

6-14-13

Binge viewing is not a sudden craze introduced by Netflix downloads. It's been the delight of viewing consumers for decades to customize their libraries of video entertainment with the use of DVR and VHS.…More >

Yes, Digital is Local – Exploring Borrell’s Online Revenue Report

6-14-13

Local online advertising has become a layered, evolving ecosystem that TV stations can approach in many ways. In this local digital space, broadcasters prove there really is something for everyone. …More >

The 2012/2013 Television Season: The More Things Change…

5-31-13

When we took a look at the results of the past season, we saw an interesting thing. Stability. This season ended like every other season before it—dominated by broadcast.…More >

Broadcast – Alive, Well and Flourishing

5-17-13
By Steve Lanzano
President and CEO, TVB

It's Upfront Season and time for the annual headlines proclaiming the demise of Broadcast TV. The fact is, whether it’s for Specials, top-tier Primetime programming, Late Night, Early Morning, or Local News, at every turn Broadcast is still the largest part of the evolving media ecosystem……More >

Can You Put a Price On Trust?

5-10-13

Why do some marketers believe they are better served by national network and cable news, and ignore the most valuable, trusted and targeted programming available – local broadcast news?…More >

Live Plus Same Day: TVB’s Unshifting Position

5-03-13
By Steve Lanzano
President and CEO, TVB

Simply put, Live + Same Day data is not only more accurate, it is the most logical and reasonable measure of local television viewing. It mirrors the three-day time-shifted currency currently accepted by network advertisers and prepares local TV measurement to progress as the national currency advances to capture C7 and cross platform viewing… More >>
Click here for Local Live + Same Day Ratings Analysis…More >

When Crisis Strikes Home, Viewers Turn To Hometown TV Stations

4-26-13
By Bill Fine TVB Chairman

In one jarring moment, this year’s Boston Marathon immediately pivoted from celebrating the triumph of the human spirit to witnessing the devastation of terrorism. In the immediate moments that followed, the people of Boston demonstrated the kind of human endurance seen in elite athletes as well as heroism reminiscent of the courage of our historic patriots. Today’s patriots are the first responders. They are the ones who put the public’s safety above their own – police, fire and medical personnel who rush into dangerous situations without delay. Local TV broadcasters are a crucial part of these first-response teams……More >

Television Cameras Don’t Shut Off Once Elections Are Over

4-12-13

In today's plugged-in, always-on society, political coverage is necessary 365 days a year, and local broadcasters are practicing what they preach - by holding their elected officials accountable, even after the campaigns are over. …More >

Hold Your App-pause - Twitter "Friends" the DVR

4-05-13

Viewers who opt to watch their favorite programs time-shifted have to deal with an unfortunate side effect - spoliers in social media. That is, until now. One company has a way to time-shift online comments. Meet the latest Internet time machine.
More >

An Open Letter to Overextended Media Buyers and Planners

3-29-13

There are many components to consider when developing a well-thought out media plan. In an open letter to media planners, we address perhaps the most basic of considerations: cost.…More >

Mars Tweets! And Fans Respond, With Their Wallets

3-22-13

Veronica Mars took their case directly to their fans - and their "Resurrect Our Show" campaign paid off quickly, thanks to the power of the motivated broadcast viewer.…More >

Messing with the (Day)Time/Space Continuum

3-08-13

Daytime may be the place to find soaps, games, and talk. But it’s also the place to find more viewers than you might expect – especially when you look at where they live.…More >

We’ve Almost Always Gotten the Future Wrong – And That’s A Good Thing

3-01-13

In 1967, legendary TV newsman Walter Cronkite hosted a special which previewed the “Home of the 21st Century.” While some of the ideas came true, others were somewhat off the mark – and there are some things in our present that they never would’ve seen coming. Turn on your second screen and let’s look at what the future used to look like.…More >

Broadcast vs. Cable: 5 Recent Truths

2-21-13

We often talk about the ongoing advantages that Broadcast TV has over cable. Instead, we decided to take a look at some very current examples of those advantages. Here are five. …More >

Now Even the Watercooler is Watching Television

2-15-13

The recent acquisition of Bluefin Labs by Twitter is the latest indication of just how much television is the lifeblood of social media. Twitter just wouldn’t be the same without TV. Now they can see just how much. …More >

YouTube – Or Is That CableTelevision.com?

2-08-13

YouTube is working on plans to launch a subscription model for users who wish to view certain channels of special content. Sounds like the online service is letting their TV envy get the best of them. So why are they aiming to be a cable network? …More >

Marking TV’s “Cuban” Influence

1-31-13

Mark Cuban is many things: an entrepreneur, a self-made Internet billionaire, the owner of the Dallas Mavericks, and advocate of broadcast television. Here’s why he thinks that television is the most powerful social medium we have. …More >

So Lance Admits Guilt on Cable, But Did Anyone See Him Fall?

1-24-13

Lance Armstrong finally gave his public apology to Oprah Winfrey. But by appearing on cable, he missed nearly all of the public. …More >

Electing a President: When the Stakes are this High, Local Broadcast Television Delivers

1-14-13

Any group that might be critical in an election is targetable – and reachable, in mass numbers – by Local Broadcast Television. That's what makes it the principal medium for any political campaign.…More >

What Topped TV’s Holiday List? Tablets!

12-21-12

In spite of industry speculation that second screens will result in even more media fragmentation, it appears instead that they’re broadening it. Today’s consumer is well versed in splitting their attention without losing their focus. Not only is today’s viewer comfortable with the concept of time-shifting, but they’re becoming just as at ease with screen-shifting. Tablets are acting as tools to augment their quest for more and more television. And Broadcasters are eagerly leading the charge into 2013 with viewing options on every screen.…More >

Lessons From a Dark and Stormy Night

12-06-12

Today’s television landscape has grown in ways like no other in our history – not just for what we watch, but when, how, and where. There should be just as much search for innovation in measuring the media as there is for delivering the content. Sometimes, reminders come out of the blue…More >

Project Roadblock – Broadcast Television Drives the Message Home

11-26-12

Each year, the six days between Christmas and New Year’s are particularly dangerous for America’s highways due to drunk drivers. That’s why the TVB has once again teamed with the Ad Council, the NHTSA, and hundreds of local TV stations for this year’s Project Roadblock. Saving lives is a commitment to the community we all should make – stations and drivers alike.…More >

Campaign Finance Inform: Giving Voters What They Don’t Pay For

11-16-12

There’s no denying that the advertising revenue is an important component to any discussion about politics in the media, yet it’s far from the only story.…More >

Local Broadcast TV a Super Signal in the Super Storm

11-09-12

During the beginning of this month, it became eminently clear to millions of Americans in the Northeast that at least one part of the future can’t come soon enough. Hurricane Sandy was the latest example of how isolating a blackout can be – not just a power blackout, but an information one as well. The ultimate answer for this lies right at our technological fingertips. It’s called Mobile Digital Television. …More >

For the Love of Electricity, Television, and the Jersey Shore (not that one)

11-01-12

Unlike the usual TVB commentary, this is being written remotely, on a computer that’s minimally powered by a portable generator, in an unheated home in northern New Jersey. And we’re among the lucky ones. Suffering without “real” electricity or the comforts of modern life are inconsequential compared to what’s happened to much of the rest of the Northeast during the past few days. Or so I’m told. The biggest impact in this house, along with millions of others across at least the New York DMA, is that this means we have no TV. Without being able to see what’s been going on, virtually in my own backyard, we’re blind, deaf, and dumb to all but our own neighborhood. 
More >

The Shining Bastion of Democracy in Action is... Television

10-25-12

With over 59 million people tuning into the final Presidential Debate – and with “The Voice” bringing in millions of viewers each week, it’s clear that after more than 200 years, television has done its part to get the electorate interested in the voting process again.…More >

Audiences, Not Binders

10-19-12
While it might seem that advertising to women on television is pretty straightforward, they are a complex target that doesn’t always fit neatly into a folder called “women’s television”. More >

Why “Upscale” Isn’t One Size Fits All

10-11-12
Does having a six figure job mean that you’ve “made it”? Not necessarily. Where you live has a direct impact about just how “upscale” you might be.More >

As the Ad Industry Envisions All That Is Bright and Shiny, Local TV Broadcasters Are Lighting the Way

10-01-12

Our Advertising Week experience has been exhilarating and affirming. Like the “CEO Connectors,” Local Broadcast Television CEOs are looking to the future of media with vigor and excitement. They are building on their powerful TV station platforms and commanding viewer relationships. Local Broadcast Television isn’t tomorrow’s shiny new thing, it’s today’s beacon into the future and we’re ready to work with progressive marketers.
More >

Doubt The Power of TV at Your Own Risk

9-26-12
A recent article by SAY Media led off with the rather misleading headline of "Off The Grid 2012," which would tend to imply that Americans - likely voters, specifically - are simply unplugging and walking away from all media. Their conclusion is, "much broadcast advertising is wasted..." Say, what? TVB President, Steve Lanzano responds in Campaigns & Elections. More >

Digital Advertising’s Geography Test

9-17-12
The digital footprint just got a little…smaller.

Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to…More >

Tweaking the Balance: Optimizing a Nation

9-04-12
Do you remember a time when the most wonderful thing in our cars was a great stereo system – topped off by a graphic equalizer? We always had music in…More >

Primetime Across America

8-23-12
Now that we’re quickly approaching the new primetime television season, we thought it might be interesting to turn our typical “what shows are people watching in the local markets” analysis…More >

NBC Affiliates Covered in Record Breaking Olympic Gold

8-14-12
Here it is, seventeen days after the Opening Ceremonies of the 2012 London Olympics, and we’ve learned a few things. We learned that badminton is at least as intense off…More >

Global Champions, Homegrown Heroes

8-13-12

– US Olympic Athletes Spur Local Television Viewing –

Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps…More >

London Calling: NBC Scores With the Queen’s Opening Olympic Jump

7-30-12
 

The London 2012 Olympic Games opened fast straight out of the gate, answering the challenge of the Beijing Games of 2008 with a worldwide celebration and a Broadway-worthy English…More >

We Are All Aurora’s Family

7-23-12
 

The horrific massacre in the Century 16 Theater in Aurora, Colorado refocused a spotlight on an area already scarred by senseless gunfire. The echoes of Columbine underscore the shock…More >

The National Pastime Gets the Royal Treatment

7-16-12
 

With Kansas City as a backdrop, Major League Baseball celebrated itself with its annual All-Star Game recently, as the visiting National League shut out the American League 8-0. It…More >

The New American Settler

7-09-12
 

If there’s one thing that’s unmistakable and ingrained about being an American, it’s a certain amount of wanderlust. Most of our ancestors who chose to come to this country…More >

50 Shades of Red, White and Blue

6-26-12
 

The Fourth of July is one of those automatic holidays – there are some hard-wired traditions that Americans cherish, therefore supplying some semblance of uniformity no matter where you…More >

Taking the Cholesterol Message to America’s “Heart” Land

6-18-12
 

Healthcare concerns impact all of us. We’re all vulnerable, we’re all human. However, factors such as lifestyle, environment, and physical conditions vary across the country, each of which with…More >

My Commercial has a First Name…

6-11-12
 

Quick – sing with me the most popular commercial jingle right now. Bet you can’t. Not an original song for a commercial, anyway.

They’ve gone the way of whole…More >

Customers “Like” Spot TV Digital Content

5-29-12
 

Let’s paint a scenario for you. Imagine you wake up on January 21st of next year, and it’s snowing outside. (For this particular exercise, you do happen to live…More >

Shattering Scatter

5-14-12
 

There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More >

Evaluating an Audience: Measure Twice, Cut Once

5-07-12
 

It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn’t even last four episodes before being…More >

TV’s Digital Subchannels: Narrowcasting to Subcommunities

4-23-12
 

Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers. What went unsaid at that point was the sociological value that…More >

Hey, Ad Men! Mad Men is Bad, Man!

4-16-12
 

Mad Men is not great television.

Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle...and LA!

Let's be clear about something — this is not a value…More >

Cutting Down the Local Market Nets

4-09-12

Defining Local Passions Key to Ratings Success

The truth is “my old Kentucky home” should be a gymnasium.

Because the people of Kentucky – at least the leading Nielsen representative…More >

Don’t Over-Look Over-the-Air TV

4-02-12
 

While many American homes today have some sort of subscription television service, whether it’s through cable, satellite, or some other content-providing box attached to the television set, the NAB…More >

What’s Below a Subchannel? In Some Cases, Cable

3-26-12
 

Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels. At the time,…More >

“Game Change” – Moore, but Less

3-20-12
HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of…More >

The Pastry Economics of Television

3-12-12

Why There Should Be Room for 210 Spot Slices on Every Agency’s Diet Plan

Everywhere you look these days you see someone who is trying to make their money work…More >

Free Airtime Means Agenda-Free Citizenship

3-07-12
 

If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that…More >

Connecting with Black History Month

2-27-12
 

Think about your memories of Martin Luther King Jr.’s inspiring speeches, Jackie Robinson’s record-breaking plays and, more recently, President Barack Obama’s inauguration…are they, in fact, your memories, or snippets…More >

How 39 Million Can Equal 1: Grammy’s Unifying Night

2-22-12
 

We’re now a week removed from the news of Whitney Houston’s death and the subsequent Grammy Awards broadcast that galvanized the experience.

This clearly wasn’t something that would be…More >

Oprah Moves to Cable – And Irrelevance

2-14-12
 

To some, cable represents reinvention. It also implies that you’re just always available. But too often, omnipresence leads to irrelevance. It happened to baseball, as the game used to…More >

Super Bowl XLVI – Six Screens to Glory

2-06-12
 

I’m a Giants fan. I also work in the media industry. But up until Saturday, it pains me to admit that I was part of the 30% of homes…More >

Delivering Real Playoff NFL: Numbers For Local

1-30-12
 

The NFL’s Conference Championship Games broadcasts brought in huge audiences across the country, delivering national viewing numbers that were the highest in decades. But it’s at the local level…More >

Innovation is “Business-as-Usual” at TV Stations

1-23-12
 

A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations.

Sure, stations remain committed to providing their communities with the staple…More >

Fit to be Untied: Come Home to Free TV

1-17-12
 

In last week’s “Wall Street Journal”, Kevin Sintumuang wrote what was in effect a “Dear John” letter to cable TV. It’s a pretty bold statement to make, Kevin…More >

Local Broadcast Television – A Designated Sales Driver?

1-09-12
 

It looks like America’s love affair with cars is heating up again.

The news coming out of Detroit is that auto sales for 2011 are set to rise 10%…More >

2012 – A Big Year for Local Television

1-03-12
 

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year…More >

Broadcast Answers the Bell for Delivering Sports to Men

12-19-11

They say that all you need to do is to put sports on TV and men will find it. Well, it’s not always quite that easy.

In fact, lately it’s…More >

Funny You Should Ask – But Comedies Haven’t Gone Anywhere

12-12-11
 

A hot topic about television is the “Rebirth of the Sitcom.” Most point towards ABC’s Modern Family as the harbinger of this latest comedy renaissance on broadcast television. But…More >

Mobilizing On-The-Go Moms

12-05-11
 

Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it…More >

A Lesson in Marketing Targeting from the Obese and Overweight

11-21-11
 

TVB presented at the Marketing Disease Prevention and Awareness: Marketing to the Overweight American Conference September 28, 2011, in Washington, DC. The conference was attended by marketers, advertising people,…More >

The United DMAs of America

11-14-11

One of the great enduring ideals that we hold about ourselves as Americans is that we are One. However, that’s just not entirely true. “One nation” is true – we…More >

See Spot Drive... Auto Sales

11-03-11

On 11/2/11, Spots n Dots reported “Sales Up 1.9%; Industry Up 8%” in their lead story on Automotive car sales in October. It was a modest, but positive, indicator for…More >

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