TVB provides commentary and POVs on issues that affect the broadcast media industry. We welcome your feedback by emailing email@example.com.
A recent New York Times article talked about the growing "extended time-shifted" audience in national viewing. But when you look at the numbers, it gets even more interesting in local markets.…More >11-22-13
The best moments of television are often community moments. When one woman was surprised with a stranger's act of kindness, she wanted to share his “thanks-giving” with everyone. So she called her local TV station.…More >11-15-13
When it comes to new car sales, never overlook the biggest motivator to get customers into the showroom and driving off with a new car: local broadcast television.…More >11-01-13
Is there a better use of Television than saving lives?
2013 marks the 10th anniversary of Project Roadblock, a Local Broadcast Television initiative to donate on-air, online and mobile time and space to help stop drunk driving during one of the most deadly auto fatality weeks of the year – Christmas through New Year’s Eve.…More >10-31-13
It’s not hard to figure out why TV loves Halloween as a theme. It’s visual, it’s got great storylines, and viewers love the escapism of it all. Halloween is great fun, which is exactly why it’s great TV.…More >10-24-13
A strength of Broadcast TV is in the ability to build audience flow, not just one-and-done hits. Cable may have some fleeting buzz around single shows, but broadcast delivers something that cable never can — consistency.…More >10-18-13
The metrics that we use to analyze television are complicated. But if you step back and simplify things, looking at it from the mind of a viewer, it actually fills some very basic human needs.…More >10-11-13
October is Breast Cancer Awareness Month. Local broadcasters have more than just a passing association with this cause – for them, it's a deeper commitment to their community. They allow us to see how it impacts the people behind the pink ribbons.…More >10-04-13
Two medium-defining events happened nearly fifty years ago. What began with the Kennedy Assassination and the Beatles' appearance on the Ed Sullivan Show
continues as strongly as ever today – Television is where we go to share our history as it happens.…More >9-27-13
TVB Board Chairman Bill Fine opens the 2013 Forward Conference with thoughts about the power and impact of local broadcast television.…More >9-20-13
Everybody's always talking about the "shiny new object." Here's one that should really stand the test of time, because it already has. It's wireless, it's digital, it's mobile, and so much more. What is this "shiny new object," anyway?…More >9-13-13
In their latest Cross Platform Report, Nielsen shines their spotlight on VOD. But behind the headline, there stands an important story: Americans are watching more traditional television.…More >9-06-13
There's no question that we're living in a multicultural world, but if you don't think of groups like Working Moms as a culture, you're definitely not getting all the answers about what makes up a culture in this day and age.…More >8-22-13
Conversations on social media are driven by television. This summer saw people turn to social media in droves to mourn the passing of many celebrities who became famous because of television. But even if you didn't know the star, you certainly knew the show.
2012 was a milestone year in the relationship between local television and local newspapers. Local advertising spending finally came in sync with the times, as Newspaper hands off yet another crown to Television.…More >8-09-13
The fact is, it's now impossible to separate "television" from "digital". As an industry, "television" has had an easier time of changing its infrastructure than changing perceptions. It's hard to hear the word "digital" without instantly associating it with a dot-com. But not including television within any discussion of digital media is grossly misrepresenting the role that digital plays in our lives today. …More >8-02-13
As recently as 2010, industry veterans were calling the Daytime Drama genre "a relic" and "an artifact". Fast forward to 2013, and Soaps are enjoying some renewal — particularly in some local markets.…More >7-26-13
"Sharknado" caused a stir in the Twitterverse last week. Yet as a TV event, the SyFy movie delivered almost 7 million fewer viewers than a Big Bang Theory summer repeat airing opposite it. So was "Sharknado" really a TV event or a social one?…More >7-19-13
Oftentimes, marketers with no natural ties to a community can struggle with local marketing. With their multitude of local digital assets, TV stations have the resources to help marketers build those local bridges to their customers.…More >7-10-13
Music is many things – it’s personal, it’s emotional, it’s visceral, it’s global. But it’s also very local. Innovative producers will take music that’s been made for national use and customize it to better connect with consumers where they live.…More >6-27-13
The 4th of July is a potent reminder about how much America values its military men and women. The North Carolina Association of Broadcasters extended that love at a special event to some long-deserving soldiers from the past - our Vietnam Veterans.…More >6-21-13
There may be many reasons why 3D faltered, but there are even more that prove how TV continues to evolve in new, exciting and important ways.…More >6-14-13
Binge viewing is not a sudden craze introduced by Netflix downloads. It's been the delight of viewing consumers for decades to customize their libraries of video entertainment with the use of DVR and VHS.…More >6-14-13
Local online advertising has become a layered, evolving ecosystem that TV stations can approach in many ways. In this local digital space, broadcasters prove there really is something for everyone. …More >5-31-13
When we took a look at the results of the past season, we saw an interesting thing. Stability. This season ended like every other season before it—dominated by broadcast.…More >5-17-13
By Steve Lanzano
President and CEO, TVB
It's Upfront Season and time for the annual headlines proclaiming the demise of Broadcast TV. The fact is, whether it’s for Specials, top-tier Primetime programming, Late Night, Early Morning, or Local News, at every turn Broadcast is still the largest part of the evolving media ecosystem……More >5-10-13
Why do some marketers believe they are better served by national network and cable news, and ignore the most valuable, trusted and targeted programming available – local broadcast news?…More >5-03-13
By Steve Lanzano
President and CEO, TVB
Simply put, Live + Same Day data is not only more accurate, it is the most logical and reasonable measure of local television viewing. It mirrors the three-day time-shifted currency currently accepted by network advertisers and prepares local TV measurement to progress as the national currency advances to capture C7 and cross platform viewing… More >>
for Local Live + Same Day Ratings Analysis…More >4-26-13
By Bill Fine TVB Chairman
In one jarring moment, this year’s Boston Marathon immediately pivoted from celebrating the triumph of the human spirit to witnessing the devastation of terrorism. In the immediate moments that followed, the people of Boston demonstrated the kind of human endurance seen in elite athletes as well as heroism reminiscent of the courage of our historic patriots. Today’s patriots are the first responders. They are the ones who put the public’s safety above their own – police, fire and medical personnel who rush into dangerous situations without delay. Local TV broadcasters are a crucial part of these first-response teams……More >4-12-13
In today's plugged-in, always-on society, political coverage is necessary 365 days a year, and local broadcasters are practicing what they preach - by holding their elected officials accountable, even after the campaigns are over.
Viewers who opt to watch their favorite programs time-shifted have to deal with an unfortunate side effect - spoliers in social media. That is, until now. One company has a way to time-shift online comments. Meet the latest Internet time machine.
There are many components to consider when developing a well-thought out media plan. In an open letter to media planners, we address perhaps the most basic of considerations: cost.…More >3-22-13
took their case directly to their fans - and their "Resurrect Our Show" campaign paid off quickly, thanks to the power of the motivated broadcast viewer.…More >3-08-13
Daytime may be the place to find soaps, games, and talk. But it’s also the place to find more viewers than you might expect – especially when you look at where they live.…More >3-01-13
In 1967, legendary TV newsman Walter Cronkite hosted a special which previewed the “Home of the 21st Century.” While some of the ideas came true, others were somewhat off the mark – and there are some things in our present that they never would’ve seen coming. Turn on your second screen and let’s look at what the future used to look like.…More >2-21-13
We often talk about the ongoing advantages that Broadcast TV has over cable. Instead, we decided to take a look at some very current examples of those advantages. Here are five.
The recent acquisition of Bluefin Labs by Twitter is the latest indication of just how much television is the lifeblood of social media. Twitter just wouldn’t be the same without TV. Now they can see just how much.
YouTube is working on plans to launch a subscription model for users who wish to view certain channels of special content. Sounds like the online service is letting their TV envy get the best of them. So why are they aiming to be a cable network?
Mark Cuban is many things: an entrepreneur, a self-made Internet billionaire, the owner of the Dallas Mavericks, and advocate of broadcast television. Here’s why he thinks that television is the most powerful social medium we have.
Lance Armstrong finally gave his public apology to Oprah Winfrey. But by appearing on cable, he missed nearly all of the public. …More >1-14-13
Any group that might be critical in an election is targetable – and reachable, in mass numbers – by Local Broadcast Television. That's what makes it the principal medium for any political campaign.…More >12-21-12
In spite of industry speculation that second screens will result in even more media fragmentation, it appears instead that they’re broadening it. Today’s consumer is well versed in splitting their attention without losing their focus. Not only is today’s viewer comfortable with the concept of time-shifting, but they’re becoming just as at ease with screen-shifting. Tablets are acting as tools to augment their quest for more and more television. And Broadcasters are eagerly leading the charge into 2013 with viewing options on every screen.…More >12-06-12
Today’s television landscape has grown in ways like no other in our history – not just for what we watch, but when, how, and where. There should be just as much search for innovation in measuring the media as there is for delivering the content. Sometimes, reminders come out of the blue…More >11-26-12
Each year, the six days between Christmas and New Year’s are particularly dangerous for America’s highways due to drunk drivers. That’s why the TVB has once again teamed with the Ad Council, the NHTSA, and hundreds of local TV stations for this year’s Project Roadblock. Saving lives is a commitment to the community we all should make – stations and drivers alike.…More >11-16-12
There’s no denying that the advertising revenue is an important component to any discussion about politics in the media, yet it’s far from the only story.…More >11-09-12
During the beginning of this month, it became eminently clear to millions of Americans in the Northeast that at least one part of the future can’t come soon enough. Hurricane Sandy was the latest example of how isolating a blackout can be – not just a power blackout, but an information one as well. The ultimate answer for this lies right at our technological fingertips. It’s called Mobile Digital Television.
Unlike the usual TVB commentary, this is being written remotely, on a computer that’s minimally powered by a portable generator, in an unheated home in northern New Jersey. And we’re among the lucky ones. Suffering without “real” electricity or the comforts of modern life are inconsequential compared to what’s happened to much of the rest of the Northeast during the past few days. Or so I’m told. The biggest impact in this house, along with millions of others across at least the New York DMA, is that this means we have no TV. Without being able to see what’s been going on, virtually in my own backyard, we’re blind, deaf, and dumb to all but our own neighborhood.
With over 59 million people tuning into the final Presidential Debate – and with “The Voice” bringing in millions of viewers each week, it’s clear that after more than 200 years, television has done its part to get the electorate interested in the voting process again.…More >10-19-12
While it might seem that advertising to women on television is pretty straightforward, they are a complex target that doesn’t always fit neatly into a folder called “women’s television”.
Does having a six figure job mean that you’ve “made it”? Not necessarily. Where you live has a direct impact about just how “upscale” you might be.
Our Advertising Week experience has been exhilarating and affirming. Like the “CEO Connectors,” Local Broadcast Television CEOs are looking to the future of media with vigor and excitement. They are building on their powerful TV station platforms and commanding viewer relationships. Local Broadcast Television isn’t tomorrow’s shiny new thing, it’s today’s beacon into the future and we’re ready to work with progressive marketers.
A recent article by SAY Media led off with the rather misleading headline of "Off The Grid 2012," which would tend to imply that Americans - likely voters, specifically - are simply unplugging and walking away from all media. Their conclusion is, "much broadcast advertising is wasted..." Say, what? TVB President, Steve Lanzano responds in Campaigns & Elections.
The digital footprint just got a little…smaller.
Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 “DMRs” (Digital Marketing Regions) across the country to…More >9-04-12
Do you remember a time when the most wonderful thing in our cars was a great stereo system – topped off by a graphic equalizer? We always had music in…More >8-23-12
Now that we’re quickly approaching the new primetime television season, we thought it might be interesting to turn our typical “what shows are people watching in the local markets” analysis…More >8-14-12
Here it is, seventeen days after the Opening Ceremonies of the 2012 London Olympics, and we’ve learned a few things. We learned that badminton is at least as intense off…More >8-13-12
– US Olympic Athletes Spur Local Television Viewing –
Every two years, we watch with pride as our young athletes compete against the world’s best contenders for Olympic glory. Perhaps…More >7-30-12
The London 2012 Olympic Games opened fast straight out of the gate, answering the challenge of the Beijing Games of 2008 with a worldwide celebration and a Broadway-worthy English…More >7-23-12
The horrific massacre in the Century 16 Theater in Aurora, Colorado refocused a spotlight on an area already scarred by senseless gunfire. The echoes of Columbine underscore the shock…More >7-16-12
With Kansas City as a backdrop, Major League Baseball celebrated itself with its annual All-Star Game recently, as the visiting National League shut out the American League 8-0. It…More >7-09-12
If there’s one thing that’s unmistakable and ingrained about being an American, it’s a certain amount of wanderlust. Most of our ancestors who chose to come to this country…More >6-26-12
The Fourth of July is one of those automatic holidays – there are some hard-wired traditions that Americans cherish, therefore supplying some semblance of uniformity no matter where you…More >6-18-12
Healthcare concerns impact all of us. We’re all vulnerable, we’re all human. However, factors such as lifestyle, environment, and physical conditions vary across the country, each of which with…More >6-11-12
Quick – sing with me the most popular commercial jingle right now. Bet you can’t. Not an original song for a commercial, anyway.
They’ve gone the way of whole…More >5-29-12
Let’s paint a scenario for you. Imagine you wake up on January 21st of next year, and it’s snowing outside. (For this particular exercise, you do happen to live…More >5-14-12
There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the…More >5-07-12
It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn’t even last four episodes before being…More >4-23-12
Recently we took a look at the audience value of local broadcast TV’s digital subchannels (D2) to advertisers. What went unsaid at that point was the sociological value that…More >4-16-12
Mad Men is not great television.
Just ask TV viewers in markets like, Denver, Miami, Phoenix, Seattle...and LA!
Let's be clear about something — this is not a value…More >4-09-12
Defining Local Passions Key to Ratings Success
The truth is “my old Kentucky home” should be a gymnasium.
Because the people of Kentucky – at least the leading Nielsen representative…More >4-02-12
While many American homes today have some sort of subscription television service, whether it’s through cable, satellite, or some other content-providing box attached to the television set, the NAB…More >3-26-12
Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels. At the time,…More >3-20-12
HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of…More >3-12-12
Why There Should Be Room for 210 Spot Slices on Every Agency’s Diet Plan
Everywhere you look these days you see someone who is trying to make their money work…More >3-07-12
If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that…More >2-27-12
Think about your memories of Martin Luther King Jr.’s inspiring speeches, Jackie Robinson’s record-breaking plays and, more recently, President Barack Obama’s inauguration…are they, in fact, your memories, or snippets…More >2-22-12
We’re now a week removed from the news of Whitney Houston’s death and the subsequent Grammy Awards broadcast that galvanized the experience.
This clearly wasn’t something that would be…More >2-14-12
To some, cable represents reinvention. It also implies that you’re just always available. But too often, omnipresence leads to irrelevance. It happened to baseball, as the game used to…More >2-06-12
I’m a Giants fan. I also work in the media industry. But up until Saturday, it pains me to admit that I was part of the 30% of homes…More >1-30-12
The NFL’s Conference Championship Games broadcasts brought in huge audiences across the country, delivering national viewing numbers that were the highest in decades. But it’s at the local level…More >1-23-12
A visit to TVB.org’s Station Innovation quickly reveals that business is anything but “usual” at today’s television stations.
Sure, stations remain committed to providing their communities with the staple…More >1-17-12
In last week’s “Wall Street Journal”, Kevin Sintumuang wrote what was in effect a “Dear John” letter to cable TV. It’s a pretty bold statement to make, Kevin…More >1-09-12
It looks like America’s love affair with cars is heating up again.
The news coming out of Detroit is that auto sales for 2011 are set to rise 10%…More >1-03-12
As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year…More >12-19-11
They say that all you need to do is to put sports on TV and men will find it. Well, it’s not always quite that easy.
In fact, lately it’s…More >12-12-11
A hot topic about television is the “Rebirth of the Sitcom.” Most point towards ABC’s Modern Family as the harbinger of this latest comedy renaissance on broadcast television. But…More >12-05-11
Moms are on the go, go, go…carpooling kids, working out of the home and shopping for their families and the holidays. In their roles as breadwinners and caregivers, it…More >11-21-11
TVB presented at the Marketing Disease Prevention and Awareness: Marketing to the Overweight American Conference September 28, 2011, in Washington, DC. The conference was attended by marketers, advertising people,…More >11-14-11
One of the great enduring ideals that we hold about ourselves as Americans is that we are One. However, that’s just not entirely true. “One nation” is true – we…More >11-03-11
On 11/2/11, Spots n Dots reported “Sales Up 1.9%; Industry Up 8%” in their lead story on Automotive car sales in October. It was a modest, but positive, indicator for…More >
Page 1 2 3 4 5 6 7 8 9 [All]