Feature Commentary

A column where industry thought leaders share their POVs on issues that affect the broadcast media industry. (Feature commentaries do not necessarily reflect the opinions of TVB.) We welcome your feedback to: commentary@tvb.org.

See It, Say It: TV Still Drives Political Conversations

“Local broadcast TV is not only the best conversation starter tool to help campaigns with name and issue recognition, it also beats out other mediums in being seen as the most trusted source of information. 79 percent say that they are most likely to trust news they get from their local TV stations, compared to cable with 62 percent. Regardless of their political affiliation, Americans trust their local television stations the most for news.” — Steve Lanzano, President & CEO, TVB …More >>

May I Define Your Attention, Please?

Attention should be the currency we use as an industry, and recognizing it as such is hugely important for anyone in the advertising, media, or content business.More >>

Sony’s Amy Carney on the New Challenges in Sales, Research and Data

In this fascinating interview, Carney talks about her career path, her work at SPT, the impact of research, data and programmatic on the business, how her mentor shaped her career and how she achieves work-life balance.More >>

Leveraging Local TV Broadcast Scale and Relevance to Ignite Foundational Change

“TV stations serve as the patriarchs of local media mainly because of their core advantage to deliver localism, reach, impact and trust.”  More >>

The Half-Hour Drama of Picking a Show to Watch

Emily Steel with the New York Times and Tim Stenovec with Business Insider review how television as we know it is being upended, who will be the winners and losers, and what it means for consumers.More >>

TV is dead! Long live TV!

“Banners, search ads and YouTube don’t sell burgers by the billions, but TV does, and it does it day in and day out.” —Dave Morgan, CEO, SimulmediaMore >>

In Defense Of Swapping: TV Programmatic Inventory

“Concern over sufficient quality inventory has been a challenge to the acceptance of TV programmatic platforms. But there’s a precedent: broadcasters swapping their most valued video inventory with outside sales entities for cash or the promise thereof.” — Mitch Oscar, President HocusFocusMore >>

How Television Won the Internet

“Television shows can be sold again and again, with streaming now a third leg to broadcast and cable, offering a vast new market for licensing and syndication. Television is colonizing the Internet.” —Michael Wolff, media columnist, author of  “Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age.”More >>

MBPT Spotlight: Liberty, Equality and Fraternity for All TV Advertising

Consumers no longer discriminate between individual time slots or networks or even major mediums, instead mixing and matching to fit their demands at any given place or time. It’s an incredibly liberating proposition that promise to take television – the “new” television – into places it’s never broached before. — Brendan Condon, CEO, AdMore   …More >>

Madison & Wall: No Advertising? Cannes Do

“Television arguably best satisfies the goals of marketers focused on reach, frequency and brand awareness in a lean-back environment better than any alternative. Similarly, digital advertising exists because most advertisers relying on the medium do so because it satisfies certain other goals – such as engaging with narrowly-defined groups of consumers or driving them to a direct action such as buying something over the web – better than alternatives.” —Brian Wieser, CFA, Senior Research Analyst, Pivotal Research Group   …More >>

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