Feature Commentary

A column where industry thought leaders share their POVs on issues that affect the broadcast media industry. (Feature commentaries do not necessarily reflect the opinions of TVB.) We welcome your feedback to: commentary@tvb.org.

Local TV Broadcast News Drives Audience Engagement

Kathy Crosett of Media Sales Today spotlights TVB's "American Conversation" study and reminds her readers of the importance of local broadcast news.More>>

Finding The Glue To Make Local TV Stick

With all the recent mergers and acquisitions among TV station group owners, the question is no longer whether or not there will be a small group of local TV empires. Tim Daniel in TVNewsCheck discusses the question - which ones will succeed and which ones will fail? Empires that succeed and endure have created the best "social glue" and it turns out home-grown glue is the best.  And nobody does local better than local television broadcasters.More>>

The Future of Television May Be Only One Screen

Reporting from the NY Games Conference, Charlene Weisler discusses "What is television today and what are the challenges to the current business model?"More>>

Cable's Edge Over Broadcast: More Ad Time

Jon Swallen Chief Research Officer, Kantar Media Intelligence North America discusses cable's ad revenue increase via the addition of what basically amounts to one more :20 ad per hour annually since January 2010.More>>

Facebook's Video Initiative Is A Reach
By Brian Wieser, CFA, Senior Research Analyst, Pivotal Research Group

If there is a single most important take-away from the PR effort associated with this news, it is that it may serve to highlight how "reach" can be more important than impressions or ratings, especially in context of our focus on why we have argued that television dominates the media budgets for most of the world's largest brands. Reach matters more than ratings from a planning perspective, and planners are more influential than buyers in allocating budgets across media.More >

Jack Myers Predictions for the Future of Media and Advertising

Jack Myers shares his predictions for how the digital media ecosystem will emerge; what the future holds for content; and how marketers, agencies and media companies will respond. Jack’s predicts the future of Google, media buying and planning, TV networks, and the network TV Upfront. More>>

The Power of Local TV

Bruce Goerlich, CRO, Rentrak discusses the power of local TV in its localness—its ability to connect and unite communities. The best example of this is the reaction of TV viewers to traumatic events.More>>

Who Are They Kidding?

Dennis Wharton of The NAB discusses Time Warner Cable's urging of "reform" of retransmission consent laws and their "concern" over rising cable rates.More>>

Helicopters Bring Viewers Vivid Images of Tornado

Our hearts go out to the people of Moore, Oklahoma who suffered unspeakable losses in the wake of this week's tornado. We are proud of the critical role local broadcast television played in the lives of Moore citizens and "friends of Moore" that tuned in from across the country. In this featured article, Brian Stelter of The New York Times discusses this latest tragedy, and how local TV news professionals rose up in the face of utter devastation. "The live pictures and reporting...reminded some of the enduring value of local broadcasters at a time when apps and social networks tend to get more attention."More>>

Mister Rogers: No Tattoos, But Wisdom To Spare

Karen Herman, director of the TV Academy Foundation's Archive of American Television reflects on her 1999 interview with Fred Rogers and his thoughts on the power of television to educate.More>>

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