Feature Commentary

A column where industry thought leaders share their POVs on issues that affect the broadcast media industry. (Feature commentaries do not necessarily reflect the opinions of TVB.) We welcome your feedback to: commentary@tvb.org.

Helicopters Bring Viewers Vivid Images of Tornado

5-20-13
Our hearts go out to the people of Moore, Oklahoma who suffered unspeakable losses in the wake of this week's tornado. We are proud of the critical role local broadcast television played in the lives of Moore citizens and "friends of Moore" that tuned in from across the country. In this featured article, Brian Stelter of The New York Times discusses this latest tragedy, and how local TV news professionals rose up in the face of utter devastation. "The live pictures and reporting...reminded some of the enduring value of local broadcasters at a time when apps and social networks tend to get more attention."More>>

Mister Rogers: No Tattoos, But Wisdom To Spare

5-14-13
Karen Herman, director of the TV Academy Foundation's Archive of American Television reflects on her 1999 interview with Fred Rogers and his thoughts on the power of television to educate.More>>

Over-The-Air And Streaming Outweigh Cable, Sat Bill

4-18-13
Andrew Dodson of TVNewsCheck expresses a deeper appreciation for the magic of broadcasting.More>>

Ad Economy Update
By Brian Wieser, CFA, Senior Research Analyst, Pivotal Research Group

4-05-13
We recently conducted a survey of media industry participants, cutting across different functions to gather a broad perspective on the state of advertising. We heard almost universally that uncertainty in the macro-economy is having no impact on advertising budgets. More >

Making The Strong Case For Local TV News

4-03-13
In response to commentary by Ed Rabel critical of local TV news, the president-GM of WXII Greensboro/Winston-Salem, N.C., rebuts: "We live in a new golden age of over-the-air television. Leading stations with strong newscasts find themselves offering more services to more people than ever before."More>>

Peter Dunn, CBS Stations President, Sounds Off On Pew Study

3-27-13
B&C guest poster, Peter Dunn, president of CBS Television Stations, disagrees with some findings in Pew’s “The State of the News Media 2013.”More >>

The Triumph Of Disinformation
By Bob Hoffman, The Ad Contrarian

1-17-13
In the 3rd quarter of 2012, television continued to dominate video viewing. According to Nielsen's 3rd quarter 2012 Cross-Platform ReportMore >

Assessing TV Networks: Reaching For The Right Metrics
By Brian Wieser, CFA, Senior Research Analyst, Pivotal Research Group

12-14-12
While ratings remain an important metric for media industry observers to monitor, they are only one variable involved in determining how valuable a TV network is to advertisers. As ratings converge between broadcast and cable networks in particular, the insights that ratings provide on the health of a network will also diminish. By contrast, reach – and a network’s incremental reach in context of the rest of a marketer’s plans – has become more important in recent years, because it becomes harder to cost-effectively aggregate reach. To the extent that fragmentation continues, the importance of reach will only grow into the future.More >

What’s Coming In 2013? Think Technology.

12-06-12
Ann Mack, director of trendspotting at JWT, talks to Media Life about why 2013 may be the year that tech really takes over and why trends should matter to media buyers. Click here for JWT’s 10 Trends for 2012 Executive SummaryMore >>

The Future Is Already Here (It's Just Not Very Evenly Distributed)
By Brian Wieser, CFA, Senior Research Analyst, Pivotal Research Group

9-14-12
We wrote an extensive piece on viewing trends of kids this week, highlighting the notion that there is no sufficiently high-quality data to support any assertion that the rise of online video and Netflix is related to declining TV viewing among kids. Nonetheless, many among our readership are adamant that their observations within their own households and among their friends confirm the secular trend thesis. While some segments of the population are heavy users of online video, even this segment still watches a lot of traditional TV. Live-only television will continue to account for the dominant share of video viewing until much further into the future than any investor should likely be concerned with.More >

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