Press Room

TVB welcomes inquiries from the press. Abby Auerbach, Executive Vice President & Chief Marketing Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

To Tweet Or Not To Tweet? Depends On What You're Watching

5-10-13
Different media channels drive different social media behaviors. The findings were revealed today from the TVB, the not-for-profit trade association of America’s commercial broadcast television industry, in the organization’s 2013 Cultural Currency study. …More >

TVB President And CEO Steve Lanzano Comment On Local Station Coverage Of The Boston Marathon Bombing

4-26-13
“First and foremost, in the immediate aftermath of the Boston Marathon bombing, the city of Boston came together in a demonstration of community support, caring and pride that Boston is known for. Throughout the week there was a critical need for accurate and timely information and we are extremely proud that local television broadcasters in the market were able to serve the community with wall-to-wall news that kept the citizens of Boston factually informed and safe.” …More >

Measurement Data Verifies Local Live-Plus-Same-Day Television Ratings As Closest Representation Of Audience Viewing And National C3 Ratings

4-18-13
— 2013 Nielsen LPM data reveals gap between Live + Same Day and C3 ratings closing to within 4%, while gap between Live-only ratings and C3 widens to nearly 25%— …More >

TVB Relocates Headquarters To Wall Street

4-16-13
—Transition to New Site will Enhance Support of Local Broadcast Television Industry Through Business Development, Research, and Advocacy Efforts— …More >

TVB President and CEO Steve Lanzano Comments On Planned TV Audience Measurement Advancements

2-26-13
New York, February 26, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

TVB President and CEO Steve Lanzano Spotlights A18-49 Grammy Awards Viewing Pop In Local Markets

2-12-13
New York, February 12, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

NFL Viewers Overwhelmingly Prefer Watching Home-Team Games on Local Broadcast TV Stations Over ESPN and NFLN Cable Nets

1-28-13
New York, January 28, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today released an analysis of NFL home-team, regular season viewing. The analysis reveals…More >

Statement by TVB President and CEO Steve Lanzano on Presidential Inauguration Viewership

1-25-13
New York, January 25, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

Local Market Broadcast Television Overwhelmingly the Biggest Media Impact Maker on the 2012 Presidential Election

1-17-13
New York, January 17, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from VP of Political Research and Analysis, Jack…More >

Statement by TVB SVP & Chief Research Officer, Stacey Lynn Schulman, on Nielsen’s 3Q Cross Platform Report

1-14-13
New York, January 14, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from SVP & Chief Research Officer, Stacey Lynn…More >

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