Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

Local Broadcast Television Is Major Marketing Force Supporting $26.5 Billion Back To School Spending

8-07-14
“Mothers are the primary Back to School shoppers and year in and year out, local broadcast television has proven effective at influencing and driving consumers’ local purchases. TVB’s Back to School analysis is an excellent resource for retailers seeking to drive local sales as it provides the data and roadmap to effectively reach the consumers most responsible for the bulk of Back to School spending through targeted broadcast TV advertising.” -Hadassa Gerber, SVP, Chief Research Officer, TVB…More >

Local TV Stations Expected to Generate $3 Billion in Digital Ad Revenue

8-05-14
Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of Advertising (TVB).…More >

Thirteen Broadcast Station Groups Express Widespread Support For TVB’s Position On Local Live + Same Day Television Ratings

5-12-14
TVB disseminated statements from four local broadcast station group heads endorsing a recent TVB analysis that confirms Local Live + Same Day television ratings (L+SD) are the most closely correlated local TV viewing measure to the national C3 television ratings standard.…More >

New Voter Study Shows Impact Of Media On Face-To-Face Conversations That Influence Political Engagement

4-03-14
TVB’s People Talking Politics Analysis Reveals Nearly Two-Thirds of Local Political Conversations
are Driven by What Citizens View on Local Broadcast TV.…More >

TVB Analysis Of Nielsen Local Live-Plus-Same-Day, Season-To-Date Ratings, Shows Parity With National C3

3-17-14
Four Year Trend Reveals that as Time-Shifted Viewing Grows, Local Live-Plus-Same-Day Ratings are Within -1% of National C3 Standard, While Gap Between Local Live-Only and C3 Widens to Record -18% …More >

TVB Analysis of U.S. Census Bureau Voter Statistics and Recent Nielsen-Measured Data Confirms Majority of American Voters Overwhelmingly Choose Television as Primary Source for Video Viewing

3-10-14
- Core Voters Spend Just 3% of Monthly Video Viewing Time with Internet and Mobile Platforms –

- Video Users Spending the Most Time with Internet and Mobile Make upMore >

TVB CRO Stacey Schulman Says Nielsen Cross Platform Report Highlights Dangers Of Self-Reported Behaviors In Research Studies

3-06-14
— Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month
In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones —

New York, March 6, 2014…More >

Super Bowl Ratings In Hyper-Engaged Local Markets Consistently Outpace National Average

2-03-14
Stacey Lynn Schulman, TVB’s Chief Research Officer stated, “The Super Bowl is often considered the domain of national marketers with national-sized budgets. This research supports the investments that local and regional advertisers make with local Super Bowl affiliate stations to reach consumers when they are the most passionate. It’s not just about the key cities – the hometowns of the contenders and the host stadium. Hyper-engaged football fans can be found in local markets that reach as much as 63% of the United States on Super Bowl Sunday.”…More >

TVB CEO Steve Lanzano Presents 2014 Local Broadcast TV Advertising Outlook at J.P. Morgan Advertising and Marketing Virtual Summit

1-27-14
Steve Lanzano, presenting the 2014 Local Broadcast Television Advertising Outlook at the 15th Annual J.P. Morgan Advertising & Marketing Virtual Summit, commented on his participation, “J.P. Morgan’s Advertising and Marketing Virtual Summit is a terrific annual forum for sharing our perspectives and hard data on broadcast television which continues to lead all media in terms of use and influence with consumers.  This is impressive given the explosion of new media and on-demand viewing options which offer consumers a proliferation of choices.” …More >

The Power Of The Platform: The Sound Of Music vs. Bonnie & Clyde

12-10-13
“This week, the television industry has focused on the ratings and social media strength of the live broadcast of The Sound of Music as well as cable’s airing of Bonnie & Clyde.  On the surface, both proved to be successful programming, but NBC’s The Sound of Music made it imminently clear that the broadcast television platform remains the dominant medium for consumer engagement and promoting brands and products.…More >

Page 1 2 3 4 5 6 7 8 [All] [Next >] Last>

 
 
 

  Get RSS Updates: