Statement of TVB President and CEO Steve Lanzano on Strong November Auto Sales And Correlation to TV Ad Spend

12-06-12

New York, December 6, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the TVB:

“Current reports of strong auto sales in November are great news for automotive marketers who invest in local television advertising. Marketing research such as the Future Company’s 2012 Purchase Funnel Study reveals that TV is consistently the number one driver of car sales, and the November sales correlation is striking. From January through September 2012, Chrysler committed 35.9% of its ad budget to Local TV and saw a 14.4% boost in November unit sales versus November 2011 levels. Likewise, Honda increased its local TV ad spend by 38.6% and garnered a 38.9% sales bump while Subaru committed 95.2% more to spot television and was rewarded with a 59.7% rise in November sales over last year. It’s clear that mastering the powerful relationship between local TV advertising and car sales is a winning strategy for savvy automotive marketers.”

About TVB
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.


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