New York, Jan. 26, 2010—Abby Auerbach has been promoted to executive vice president and chief marketing officer, it was announced today by the Television Bureau of Advertising. Her previous title had been executive vice president.
"I'm convinced we need a smart, creative and organized CMO to oversee the evolution of TVB into a more externally focused, 'selling' organization," said TVB President Steve Lanzano. "It is very clear to me that Abby is the perfect fit for that job. She is hard-working, well-respected both internally and externally, and is an excellent team leader and manager. She is a very critical and valuable asset to TVB."
Ms. Auerbach joined TVB in June 2000 as Senior Vice President, Marketing and was promoted to EVP in September 2000. She has helped shape TVB's initiative to revitalize spot planning around geographic targeting, and has spearheaded the Why Spot Now initiative. She led TVB's effort to speed electronic connections (eBusiness) between agencies, sales rep firms, and television stations which resulted in the launch of TVB ePort in December 2007, and is now directing the expanded functionality of ePort and its growing family of connected agencies, reps, and stations.
She serves on the board of the International Radio & Television Society. She is a past chair of the Local Broadcast Committee of the American Association of Advertising Agencies (AAAA) as well as past chair of AAAA's E-Business Task Force. She is a member of American Women in Radio and Television (AWRT) as well as Advertising Women of New York and in 2009 was named by AWRT as one of the 25 Women to Watch in Sales and Marketing.
The not-for-profit Television Bureau of Advertising is the trade association of local television broadcasters. Its members include television broadcast groups, advertising sales rep firms, and more than 500 individual stations.