TVB President and CEO Steve Lanzano Spotlights A18-49 Grammy Awards Viewing Pop In Local Markets


New York, February 12, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the TVB:

“Outside of last year’s historic Whitney Houston memorial celebration, Sunday’s Grammy Awards broadcast on CBS was the most watched since 1993. This year’s ceremonies delivered a 10.1 national A18-49 Live+Same Day rating.”

“What’s also notable is that in the local markets Grammys interest and viewership spiked, as 32% of all A18-49 viewers came from 10 TV markets, each surpassing the national rating. And although Denver’s Lumineers didn’t win Best New Artist, the message for marketers is that the big audience in their home market demonstrates how enthusiastically viewers support their local stars. As with viewership for previous big events, the Grammys represent another proof point for marketers to consider in making media buys — understanding local market passions can effectively deliver a more engaged audience.

Grammy Top 10 A18-49 Live+Same Day Ratings by Market:

Minneapolis-St. Paul (14.7)
New York (14.7)
St. Louis (14.3)
Washington, DC (14.2)
Philadelphia (14.1)
Baltimore (13.5)
Denver (13.4)
Chicago (13.3)
Atlanta (12.1)

Source: Nielsen

About TVB
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.

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