New York, April 16, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, announced today plans to relocate its current New York City headquarters to 120 Wall Street, New York City’s only Association Center and home to over 30 not-for-profit (NFP) organizations. The relocation to this state-of-the-art building will be effective April 22, 2013, and reflects TVB’s strong commitment to its members, advertising customers and industry partners to efficiently execute on business development, research, and advocacy efforts on behalf of America’s local broadcast television industry.
TVB Chairman, Bill Fine stated, “Local television broadcasters have always taken a leadership role, providing communities across America with exceptional local news and programming while simultaneously delivering compelling and effective marketing solutions for local and national advertisers. Local TV continues to generate the largest viewing audiences and deliver record overall ad spending. Political and Olympic expenditures, in 2012, highlight the extraordinary power of local broadcast television. TVB’s genuine excitement for local television’s role as the dominant consumer and advertising medium and our commitment to support the future growth of local television is even greater as we move through 2013 and beyond, and the association moves to Wall Street.”
TVB’s new address is:
120 Wall Street
New York, NY 10005-3908M
All other contact information for TVB and its staff, including phone and fax numbers and email addresses is unchanged.
Steve Lanzano President and CEO of TVB, commented on the move, “The relocation of our headquarters is an important step for the TVB as we continue to advance our local media marketing solutions on behalf of our membership and industry. Our new offices provide TVB with numerous economic and operational benefits including a combination of open work areas, offices, and conference rooms that will foster greater collaboration for the benefit of our over 600 members. We believe the relocation plan underscores our commitment to the success and continued growth of our business development, research and advocacy efforts centered on the power of broadcast television and the value local TV continues to deliver to today’s marketers.”
Bill Fine, added, “TVB’s new headquarters represents a terrific opportunity for the association. It creates a dynamic working environment for the dedicated staff, facilitating their important work on behalf of our members. TVB’s efforts on behalf of all clients to make the best use of local advertising dollars will be equally enhanced in this new space and neighborhood.”
TVB’s new office building is located on the world's most famous financial boulevard in one of New York City’s fastest-growing neighborhoods. Owned and operated by Silverstein Properties and sponsored by the State of New York through the Empire State Development Corporation (ESDC), the building is an Association Center that offers low-cost space to not-for-profit organizations.
“The announcement of Nielsen’s redefinition of television measurement to include Internet-connected TVs and devices is welcome news for TV broadcasters. Accurate audience measurement – wherever and whenever viewers are accessing programming – has always been a fundamental factor in valuing TV’s reach, which remains dominant among all media. As with the introduction of time-shifting to audience measurement, screen-shifting is poised to become the next important advancement in capturing television viewing. While last week’s announcement is a great first step in this regard, we steadfastly believe in the pursuit of the best metrics available for measuring our medium and encourage Nielsen to take the proper steps to deliver the same methodology for local markets as well.
“The news that Nielsen is taking steps to quantify all of the viewers to all television content – agnostic of the screen – should be applauded, as should any advancement in measurement methodology by any of our industry’s data providers.”
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.