TVB CRO, Stacey Lynn Schulman, Addresses Strength Of Traditional TV As Highlighted In Nielsen’s Q1 2013 Cross Platform Report

6-10-13

—Even Among the Most Avid Video Streamers, Traditional TV Viewing Time Dwarfs Digital Streaming Time by 807% (243 mins/day vs. 26.8 mins/day)—

New York, June 10, 2013 – The TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Stacey Lynn Schulman, Chief Research Officer of the TVB:

“Nielsen's latest Cross-Platform report validates the dominance and prominence of traditional TV usage in consumers' lives as reflected by the +1.1% usage growth in Q1 2013 vs. Q1 2012. While tablet presence in US TV HH's grew by a phenomenal 116% over the past year, Americans overwhelmingly chose to spend their time with Traditional TV over Internet and Mobile Video by a factor of 19X and 29X, respectively.

“Nielsen's latest Cross-Platform report also reminds us of the important function that traditional broadcast television provides to all Americans. While dominant and growing among the total population, broadcast-only homes are also on the rise among America's burgeoning ethnic audiences with the African American and Hispanic American segments each rising +1.5% and the Asian American segment growing 35%. Marketers have the unique opportunity to reach these consumers via Local Broadcast Television because of the medium’s powerful ability to relate to, and connect with viewers in their communities.”

About TVB
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.


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