New York, September 9, 2013 – The TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Stacy Lynn Schulman, Chief Research Officer of the TVB:
“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman. “The report again validates the strength of television viewership in a world of expanding video content offerings. Not only are consumers spending more time with television in general, but traditional television remains the dominant reach medium among American consumers, despite the proliferation of video content available across other platforms.”
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.