—Comprehensive Infographics of National and Local Television Viewing Includes Broadcast, Syndication, Spanish Language, Buyer Data and Local News and Local Social Media Metrics —
New York, October 16, 2013 – The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry, announced the launch of its new VidLytics weekly infographic-based report, an innovative weekly information tool for reporting on television performance. VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week. The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week.
Features of the new VidLytics report include:
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars.