TVB Introduces “VidLytics” Weekly Media Metrics Report


—Comprehensive Infographics of National and Local Television Viewing Includes Broadcast, Syndication, Spanish Language, Buyer Data and Local News and Local Social Media Metrics —

New York, October 16, 2013 – The TVB (, the not-for-profit trade association of America’s commercial broadcast television industry, announced the launch of its new VidLytics weekly infographic-based report, an innovative weekly information tool for reporting on television performance.  VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week.  The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week. 

Features of the new VidLytics report include:

  • Easy to interpret infographic layout
  • Primetime Time-Shifting; Live+SD and Live+3 viewing
  • “Program of the Week” analysis with VOD consumption on Live+3
  • Syndication analyses for First-Run & Off-Net Properties
  • Viewing to Spanish Language programs
  • Expanded DMA focus to LPM and all Metered Markets
  • Weekly DMA Auto Purchaser data
  • Local News viewership analysis
  • Social Media analyses at the DMA Level, powered by TVB’s Cultural Currency study

The information presented in VidLytics goes beyond standard audience reporting, utilizing Nielsen respondent-level data (NPOWER), Rentrak local market automotive data, and Colligent social media affinity data.
“VidLytics seeks to illuminate the shifting modes of video consumption among a range of viewers and distribution methods today,” said Stacey Lynn Schulman, Chief Research Officer for TVB. “Fragmentation, localism, multi-cultural viewers and time-shifted modes of consumption are front and center in this weekly review of television performance.”

VidLytics is available via free weekly subscription and can be accessed here.

About TVB
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including, to support its members and to help advertisers make the best use of local ad dollars.

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