Broadcast Channels Brought In Big Numbers For Obama's Bin Laden Speech

5-06-11

40.6 million people watched the speech on broadcast networks; 17.3 million watched on cable networks

New York, May 6, 2011—More than 70 percent of the 57.9 million people who watched President Obama’s Sunday night speech were watching broadcast networks, according to TVB’s analysis of Nielsen Company data. Less than 30 percent, or 17.3 million, watched the coverage on cable news networks.

The highest numbers of viewers on the broadcast networks were NBC (12.8 million), ABC (9. 5 million), CBS (8.2 million), Fox (3.2 million), and Univision (2.8 million).

On the cable news networks, the highest numbers were garnered by CNN (9.5 million), Fox News (5.1 million), and MSNBC (2.7 million).

TVB’s analysis was of viewers aged 2+ in the 11:30 – 11:45 p.m. ET time period, according to Nielsen’s Galaxy Explorer data.

TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members, and over 500 individual television stations.


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