In The Annual Broadcast vs. Cable Matchup, Broadcast Again Dominates

6-08-11

Broadcast accounted for all but a handful of the top 100 programs for 2010-11 season

New York, June 8, 2011--In the 2010-11 television season, broadcast dominated the primetime program rankings, according to a TVB analysis of Nielsen Media Research figures. In A25-54, broadcast accounted for 93 of the top 100 programs; in A18-49, it accounted for 89 of the top 100 programs.

In both demos, all of the subscription-TV programs that made the top 100 were sports events. Interestingly, four of those programs were college bowl games which last year were all on broadcast--on average, the games were down 8% in the A18-49 demo and down 12% in the A25-54 demo (Live+SD) this year.

One game went in the reverse direction (from cable to broadcast). Due to the shared NFL contract, the NFL AFC-NFC Pro Bowl game aired last season on ESPN and this season on Fox—ratings were up 12% this year in the A18-49 demo and up 13% with in the A25-54 demo (Live+SD).

Click here for the full season information.

The not-for-profit TVB is the trade association of local television broadcasters. Its members include television broadcast groups, advertising sales rep firms, and more than 500 individual television stations.

 


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