Broadcast TV Stations Brought in Big Numbers for Obama's Budget Speech


Total station ratings in the top 10 Markets averaged 16.3; cable news networks averaged 5.8

New York, July 27, 2011 – In each of the top 10 markets, broadcast TV viewing of President Obama’s Monday night speech exceeded viewing on cable news networks.

The highest HH ratings for Monday night’s speech, in the top 10 markets, were garnered by the local TV stations in Houston (20.1), New York (19.6), and Boston 19.0.  In those same 10 markets, the cable news networks achieved their highest ratings in Atlanta (8.1), Washington DC (7.5) and Boston (6.9).

Aggregate local ratings for Obama’s speech on TV stations and cable networks in the top 10 markets:

Market Broadcast Station Ratings
Cable Network Ratings
% Broadcast Advantage
 New York 19.6 5.3 +270%
 Los Angeles 10.5 3.9 +169%
 Chicago 16.2 6.2 +158%
 Philadelphia 15.7 6.1 +157%
 Dallas 16.0 4.7 +240%
 San Francisco 11.9 4.8 +148%
 Boston 19.0 6.9 +175%
 Atlanta 18.1 8.1 +123%
 Washington DC 16.1 7.5 +115%
 Houston 20.1 4.3 +367%

This rating pattern is consistent with a recently released TVB analysis of 2010 news viewing.  According to the analysis the full year, aggregate HH rating for broadcast network news was 14.3; the full year, aggregate HH rating for the cable news networks was 2.9.**  The broadcast networks’ ratings exceeded the cable news networks +396%.

TVB is the not-for-profit trade association of America’s commercial broadcast television industry.  Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members, and over 500 individual television stations.

*TVB’s local market analysis was of Live + Same Day HH ratings according to Nielsen’s overnight data, 7/25/11.  Broadcast station ratings include all English + Spanish language stations airing the speech.  Cable news ratings include CNN, CNBC, FOX News and MSNBC.
** TVB’s national news analysis was of Q1-Q4 2010 HH ratings, according to Nielsen’s data.

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