TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at email@example.com or (212) 891-2279.
You may view recent press releases by clicking below.
Brian Allers has been named Vice President, Local Division, TVB. Mr. Allers brings over 12 years of broadcasting experience, sales, and marketing leadership to his new role. An accomplished industry veteran, Allers has extensive experience serving as a senior local sales account executive at a number of local television stations owned by leading broadcast organizations including Meredith Corporation and E.W. Scripps Co.…More >9-09-14
NBC4 WCMH-TV received the Ad Council’s Crystal Bell Award today at TVB’s Forward Conference—an annual event for local television broadcast leaders. The Crystal Bell Award is presented each year to one local television station that demonstrates leadership and provides exceptional support in disseminating Ad Council public service messages.…More >9-09-14
EMMA Recognizes Advertisers and Local Broadcast Television Stations for
Outstanding Collaborative Multiplatform Marketing Campaigns.
“Localism” is the dominant driver of daily conversations, Behavior and Decision Making. Chuck Todd, NBC News Political Director and Moderator of Meet the Press
, to deliver political keynote address. …More >8-07-14
“Mothers are the primary Back to School shoppers and year in and year out, local broadcast television has proven effective at influencing and driving consumers’ local purchases. TVB’s Back to School analysis is an excellent resource for retailers seeking to drive local sales as it provides the data and roadmap to effectively reach the consumers most responsible for the bulk of Back to School spending through targeted broadcast TV advertising.” -Hadassa Gerber, SVP, Chief Research Officer, TVB…More >8-05-14
Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of Advertising
TVB disseminated statements from four local broadcast station group heads endorsing a recent TVB analysis that confirms Local Live + Same Day television ratings (L+SD) are the most closely correlated local TV viewing measure to the national C3 television ratings standard.…More >4-03-14
TVB’s People Talking Politics
Analysis Reveals Nearly Two-Thirds of Local Political Conversations
are Driven by What Citizens View on Local Broadcast TV.…More >3-17-14
Four Year Trend Reveals that as Time-Shifted Viewing Grows, Local Live-Plus-Same-Day Ratings are Within -1% of National C3 Standard, While Gap Between Local Live-Only and C3 Widens to Record -18% …More >3-10-14
- Core Voters Spend Just 3% of Monthly Video Viewing Time with Internet and Mobile Platforms –
- Video Users Spending the Most Time with Internet and Mobile Make up…More >
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