Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

Tribune Broadcasting Expands TVB Membership with Addition of 19 Local TV LLC Television Stations

12-18-14
“Tribune Broadcasting has been a member of TVB for fifteen years and we are thrilled to have the 19 stations we acquired from Local TV become TVB’s newest members. The research, resources and other services that TVB offers are extremely helpful,” said Larry Wert, President, Tribune Broadcasting. “Investing in TVB memberships for all our stations will provide them with more tools to grow broadcast revenue and maximize advertising."…More >

TVB, NHTSA & Ad Council Partner to Prevent Drunk Driving Fatalities During the Holidays

12-10-14
Project Roadblock 2014 will take place during the holiday week from December 26 to December 31, a period which, according to NHTSA, typically sees one of the highest incidence rates of drunk driving fatalities.  The stations will create a nationwide PSA message-roadblock by airing “Buzzed Driving” spots at 10 p.m. (local time) on participating stations. …More >

CBS Scores Huge Ratings Win With NFL Thursday Night Football

11-18-14
TVB released its NFL 2014: A Local Success analysis of the recently concluded Thursday Night Football partnership between CBS and the NFL Network (NFLN). The analysis reveals broadcast television as the driving force of live NFL viewership.…More >

TVB’s Broadcast Television Jobs Website Platform Connects Industry to Top Talent

10-10-14
TVB Broadcast Television Jobs is the only career board services website created by the industry, for the industry—helping employers and human resources directors at leading broadcast organizations connect with qualified applicants that have the industry-specific skills and training needed to keep local broadcast television at its competitive best.” — Steve Lanzano, TVB President and CEO…More >

TVB Names Brian Allers Vice President, Local Division

9-18-14
Brian Allers has been named Vice President, Local Division, TVB.  Mr. Allers brings over 12 years of broadcasting experience, sales, and marketing leadership to his new role.  An accomplished industry veteran, Allers has extensive experience serving as a senior local sales account executive at a number of local television stations owned by leading broadcast organizations including Meredith Corporation and E.W. Scripps Co.…More >

WCMH-TV Columbus Earns the Ad Council’s Crystal Bell Award

9-09-14
NBC4 WCMH-TV received the Ad Council’s Crystal Bell Award today at TVB’s Forward Conference—an annual event for local television broadcast leaders. The Crystal Bell Award is presented each year to one local television station that demonstrates leadership and provides exceptional support in disseminating Ad Council public service messages.…More >

TVB Names WKYC-TV and the Collection Auto Group Winners of The 2014 Excellence in Local Media Marketing Solutions Award (EMMA)

9-09-14
EMMA Recognizes Advertisers and Local Broadcast Television Stations for Outstanding Collaborative Multiplatform Marketing Campaigns. …More >

2014 TVB Forward Conference to Highlight Local Broadcast Television’s Unrivalled Influence on Consumers, Community Engagement and Voters

9-05-14
 “Localism” is the dominant driver of daily conversations, Behavior and Decision Making. Chuck Todd, NBC News Political Director and Moderator of Meet the Press, to deliver political keynote address. …More >

Local Broadcast Television Is Major Marketing Force Supporting $26.5 Billion Back To School Spending

8-07-14
“Mothers are the primary Back to School shoppers and year in and year out, local broadcast television has proven effective at influencing and driving consumers’ local purchases. TVB’s Back to School analysis is an excellent resource for retailers seeking to drive local sales as it provides the data and roadmap to effectively reach the consumers most responsible for the bulk of Back to School spending through targeted broadcast TV advertising.” -Hadassa Gerber, SVP, Chief Research Officer, TVB…More >

Local TV Stations Expected to Generate $3 Billion in Digital Ad Revenue

8-05-14
Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of Advertising (TVB).…More >

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