Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

TVB’s Broadcast Television Jobs Website Platform Connects Industry to Top Talent

10-10-14
TVB Broadcast Television Jobs is the only career board services website created by the industry, for the industry—helping employers and human resources directors at leading broadcast organizations connect with qualified applicants that have the industry-specific skills and training needed to keep local broadcast television at its competitive best.” — Steve Lanzano, TVB President and CEO…More >

TVB Names Brian Allers Vice President, Local Division

9-18-14
Brian Allers has been named Vice President, Local Division, TVB.  Mr. Allers brings over 12 years of broadcasting experience, sales, and marketing leadership to his new role.  An accomplished industry veteran, Allers has extensive experience serving as a senior local sales account executive at a number of local television stations owned by leading broadcast organizations including Meredith Corporation and E.W. Scripps Co.…More >

WCMH-TV Columbus Earns the Ad Council’s Crystal Bell Award

9-09-14
NBC4 WCMH-TV received the Ad Council’s Crystal Bell Award today at TVB’s Forward Conference—an annual event for local television broadcast leaders. The Crystal Bell Award is presented each year to one local television station that demonstrates leadership and provides exceptional support in disseminating Ad Council public service messages.…More >

TVB Names WKYC-TV and the Collection Auto Group Winners of The 2014 Excellence in Local Media Marketing Solutions Award (EMMA)

9-09-14
EMMA Recognizes Advertisers and Local Broadcast Television Stations for Outstanding Collaborative Multiplatform Marketing Campaigns. …More >

2014 TVB Forward Conference to Highlight Local Broadcast Television’s Unrivalled Influence on Consumers, Community Engagement and Voters

9-05-14
 “Localism” is the dominant driver of daily conversations, Behavior and Decision Making. Chuck Todd, NBC News Political Director and Moderator of Meet the Press, to deliver political keynote address. …More >

Local Broadcast Television Is Major Marketing Force Supporting $26.5 Billion Back To School Spending

8-07-14
“Mothers are the primary Back to School shoppers and year in and year out, local broadcast television has proven effective at influencing and driving consumers’ local purchases. TVB’s Back to School analysis is an excellent resource for retailers seeking to drive local sales as it provides the data and roadmap to effectively reach the consumers most responsible for the bulk of Back to School spending through targeted broadcast TV advertising.” -Hadassa Gerber, SVP, Chief Research Officer, TVB…More >

Local TV Stations Expected to Generate $3 Billion in Digital Ad Revenue

8-05-14
Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of Advertising (TVB).…More >

Thirteen Broadcast Station Groups Express Widespread Support For TVB’s Position On Local Live + Same Day Television Ratings

5-12-14
TVB disseminated statements from four local broadcast station group heads endorsing a recent TVB analysis that confirms Local Live + Same Day television ratings (L+SD) are the most closely correlated local TV viewing measure to the national C3 television ratings standard.…More >

New Voter Study Shows Impact Of Media On Face-To-Face Conversations That Influence Political Engagement

4-03-14
TVB’s People Talking Politics Analysis Reveals Nearly Two-Thirds of Local Political Conversations
are Driven by What Citizens View on Local Broadcast TV.…More >

TVB Analysis Of Nielsen Local Live-Plus-Same-Day, Season-To-Date Ratings, Shows Parity With National C3

3-17-14
Four Year Trend Reveals that as Time-Shifted Viewing Grows, Local Live-Plus-Same-Day Ratings are Within -1% of National C3 Standard, While Gap Between Local Live-Only and C3 Widens to Record -18% …More >

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