TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at email@example.com or (212) 891-2279.
You may view recent press releases by clicking below.
Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of Advertising
TVB disseminated statements from four local broadcast station group heads endorsing a recent TVB analysis that confirms Local Live + Same Day television ratings (L+SD) are the most closely correlated local TV viewing measure to the national C3 television ratings standard.…More >4-03-14
TVB’s People Talking Politics
Analysis Reveals Nearly Two-Thirds of Local Political Conversations
are Driven by What Citizens View on Local Broadcast TV.…More >3-17-14
Four Year Trend Reveals that as Time-Shifted Viewing Grows, Local Live-Plus-Same-Day Ratings are Within -1% of National C3 Standard, While Gap Between Local Live-Only and C3 Widens to Record -18% …More >3-10-14
- Core Voters Spend Just 3% of Monthly Video Viewing Time with Internet and Mobile Platforms –
- Video Users Spending the Most Time with Internet and Mobile Make up…More >3-06-14
— Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month
In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones —
New York, March 6, 2014…More >2-03-14
Stacey Lynn Schulman, TVB’s Chief Research Officer stated, “The Super Bowl is often considered the domain of national marketers with national-sized budgets. This research supports the investments that local and regional advertisers make with local Super Bowl affiliate stations to reach consumers when they are the most passionate. It’s not just about the key cities – the hometowns of the contenders and the host stadium. Hyper-engaged football fans can be found in local markets that reach as much as 63% of the United States on Super Bowl Sunday.”…More >1-27-14
“This week, the television industry has focused on the ratings and social media strength of the live broadcast of The Sound of Music
as well as cable’s airing of Bonnie & Clyde
. On the surface, both proved to be successful programming, but NBC’s The Sound of Music
made it imminently clear that the broadcast television platform remains the dominant medium for consumer engagement and promoting brands and products.…More >12-10-13
“It wasn’t just the ‘hills that were alive’ Thursday night. The local markets airing NBC’s ambitious 3-hour live production of ‘The Sound of Music’, saw commanding viewer attention across the country as well as a surge of social media activity.
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