Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

Local Live Television Ratings Surge For NBC’S Broadcast of “The Sound of Music” Driving Strong Social Media Activity

12-10-13
“It wasn’t just the ‘hills that were alive’ Thursday night.  The local markets airing NBC’s ambitious 3-hour live production of ‘The Sound of Music’, saw commanding viewer attention across the country as well as a surge of social media activity.More >

TVB Marks the 10th Holiday Season of Local Broadcast Television Putting the Brakes on Drunk Driving

11-12-13
Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.More >

TVB Introduces “VidLytics” Weekly Media Metrics Report

10-16-13
VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week.  The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week.More >

2013 Forward Conference Set To Highlight The Best Of The Broadcast TV Industry

9-18-13
With a keen focus on targeted localism and multiplatform news and program content, television is thriving in the “Social Age,” according to the TVB which will highlight the many facets of local broadcast television’s ongoing evolution at the 2013 Forward Conference on September 18th in New York City. More >

TVB Names KUSA-TV And Applejack Wine And Spirits Winners Of First Excellence In Local Media Marketing Solutions Award (EMMA)

9-18-13
TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.More >

Local TV News Drives The American Conversation; 
Engages The American Consumer

9-18-13
Local Broadcast News influences more conversations of Americans than any other medium, according to findings in a new research study unveiled today by the TVB, the not-for-profit trade association of America’s commercial broadcast television industry. “The American Conversation” study was introduced today by TVB’s Chief Research Officer Stacey Lynn Schulman at the organization’s annual industry-leading Forward Conference during a session focused on Local Broadcast TV News.More >

TVB’s Schulman Comments On Nielsen 2Q 2013 Cross Platform Report Documenting Increased Time Spent Viewing TV Despite Growing Video Content Offerings

9-09-13
“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman.More >

Local TV Ratings Surge During NYC Mayoral Debate

8-15-13
Voter Interest in Local Political Programming Wins Time PeriodMore >

TVB Chief Research Officer, Stacey Lynn Schulman, Addresses Nielsen Digital Audience Study

8-01-13
Research Highlights Synergy Between Television, Facebook and Social Media Engagement – TV is the Driving ForceMore >

2012 And 2013 Broadcast Season Concludes With LPM Data Again Confirming Live Plus Same Day Most Closely Represents National C3 Ratings

7-08-13
Data from the full, recently concluded 2012/13 season indicates Live Plus Same Day (“Live+SD”) Time-Shifted measurement is consistently the best approximation of the national C3 standard for local television viewing behavior of American consumers. More >

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