Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

TVB Analysis of U.S. Census Bureau Voter Statistics and Recent Nielsen-Measured Data Confirms Majority of American Voters Overwhelmingly Choose Television as Primary Source for Video Viewing

3-10-14
- Core Voters Spend Just 3% of Monthly Video Viewing Time with Internet and Mobile Platforms –

- Video Users Spending the Most Time with Internet and Mobile Make upMore >

TVB CRO Stacey Schulman Says Nielsen Cross Platform Report Highlights Dangers Of Self-Reported Behaviors In Research Studies

3-06-14
— Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month
In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones —

New York, March 6, 2014…More >

Super Bowl Ratings In Hyper-Engaged Local Markets Consistently Outpace National Average

2-03-14
Stacey Lynn Schulman, TVB’s Chief Research Officer stated, “The Super Bowl is often considered the domain of national marketers with national-sized budgets. This research supports the investments that local and regional advertisers make with local Super Bowl affiliate stations to reach consumers when they are the most passionate. It’s not just about the key cities – the hometowns of the contenders and the host stadium. Hyper-engaged football fans can be found in local markets that reach as much as 63% of the United States on Super Bowl Sunday.”…More >

TVB CEO Steve Lanzano Presents 2014 Local Broadcast TV Advertising Outlook at J.P. Morgan Advertising and Marketing Virtual Summit

1-27-14
Steve Lanzano, presenting the 2014 Local Broadcast Television Advertising Outlook at the 15th Annual J.P. Morgan Advertising & Marketing Virtual Summit, commented on his participation, “J.P. Morgan’s Advertising and Marketing Virtual Summit is a terrific annual forum for sharing our perspectives and hard data on broadcast television which continues to lead all media in terms of use and influence with consumers.  This is impressive given the explosion of new media and on-demand viewing options which offer consumers a proliferation of choices.” …More >

The Power Of The Platform: The Sound Of Music vs. Bonnie & Clyde

12-10-13
“This week, the television industry has focused on the ratings and social media strength of the live broadcast of The Sound of Music as well as cable’s airing of Bonnie & Clyde.  On the surface, both proved to be successful programming, but NBC’s The Sound of Music made it imminently clear that the broadcast television platform remains the dominant medium for consumer engagement and promoting brands and products.…More >

Local Live Television Ratings Surge For NBC’S Broadcast of “The Sound of Music” Driving Strong Social Media Activity

12-10-13
“It wasn’t just the ‘hills that were alive’ Thursday night.  The local markets airing NBC’s ambitious 3-hour live production of ‘The Sound of Music’, saw commanding viewer attention across the country as well as a surge of social media activity.More >

TVB Marks the 10th Holiday Season of Local Broadcast Television Putting the Brakes on Drunk Driving

11-12-13
Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.More >

TVB Introduces “VidLytics” Weekly Media Metrics Report

10-16-13
VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week.  The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week.More >

2013 Forward Conference Set To Highlight The Best Of The Broadcast TV Industry

9-18-13
With a keen focus on targeted localism and multiplatform news and program content, television is thriving in the “Social Age,” according to the TVB which will highlight the many facets of local broadcast television’s ongoing evolution at the 2013 Forward Conference on September 18th in New York City. More >

TVB Names KUSA-TV And Applejack Wine And Spirits Winners Of First Excellence In Local Media Marketing Solutions Award (EMMA)

9-18-13
TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.More >

<First [< Prev] Page 1 2 3 4 5 6 7 8 [All] [Next >] Last>

 
 
 

  Get RSS Updates: