TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at firstname.lastname@example.org or (212) 891-2279.
You may view recent press releases by clicking below.
- Core Voters Spend Just 3% of Monthly Video Viewing Time with Internet and Mobile Platforms –
- Video Users Spending the Most Time with Internet and Mobile Make up…More >3-06-14
— Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month
In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones —
New York, March 6, 2014…More >2-03-14
Stacey Lynn Schulman, TVB’s Chief Research Officer stated, “The Super Bowl is often considered the domain of national marketers with national-sized budgets. This research supports the investments that local and regional advertisers make with local Super Bowl affiliate stations to reach consumers when they are the most passionate. It’s not just about the key cities – the hometowns of the contenders and the host stadium. Hyper-engaged football fans can be found in local markets that reach as much as 63% of the United States on Super Bowl Sunday.”…More >1-27-14
“This week, the television industry has focused on the ratings and social media strength of the live broadcast of The Sound of Music
as well as cable’s airing of Bonnie & Clyde
. On the surface, both proved to be successful programming, but NBC’s The Sound of Music
made it imminently clear that the broadcast television platform remains the dominant medium for consumer engagement and promoting brands and products.…More >12-10-13
“It wasn’t just the ‘hills that were alive’ Thursday night. The local markets airing NBC’s ambitious 3-hour live production of ‘The Sound of Music’, saw commanding viewer attention across the country as well as a surge of social media activity.
Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.
VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week. The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week.
With a keen focus on targeted localism and multiplatform news and program content, television is thriving in the “Social Age,” according to the TVB which will highlight the many facets of local broadcast television’s ongoing evolution at the 2013 Forward Conference on September 18th in New York City.
TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.
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