Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at or (212) 891-2279.

You may view recent press releases by clicking below.

TVB Names KUSA-TV And Applejack Wine And Spirits Winners Of First Excellence In Local Media Marketing Solutions Award (EMMA)

TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.More >

Local TV News Drives The American Conversation; 
Engages The American Consumer

Local Broadcast News influences more conversations of Americans than any other medium, according to findings in a new research study unveiled today by the TVB, the not-for-profit trade association of America’s commercial broadcast television industry. “The American Conversation” study was introduced today by TVB’s Chief Research Officer Stacey Lynn Schulman at the organization’s annual industry-leading Forward Conference during a session focused on Local Broadcast TV News.More >

TVB’s Schulman Comments On Nielsen 2Q 2013 Cross Platform Report Documenting Increased Time Spent Viewing TV Despite Growing Video Content Offerings

“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman.More >

Local TV Ratings Surge During NYC Mayoral Debate

Voter Interest in Local Political Programming Wins Time PeriodMore >

TVB Chief Research Officer, Stacey Lynn Schulman, Addresses Nielsen Digital Audience Study

Research Highlights Synergy Between Television, Facebook and Social Media Engagement – TV is the Driving ForceMore >

2012 And 2013 Broadcast Season Concludes With LPM Data Again Confirming Live Plus Same Day Most Closely Represents National C3 Ratings

Data from the full, recently concluded 2012/13 season indicates Live Plus Same Day (“Live+SD”) Time-Shifted measurement is consistently the best approximation of the national C3 standard for local television viewing behavior of American consumers. More >

TVB CRO, Stacey Lynn Schulman, Addresses Strength Of Traditional TV As Highlighted In Nielsen’s Q1 2013 Cross Platform Report

Even Among the Most Avid Video Streamers, Traditional TV Viewing Time Dwarfs Digital Streaming Time by 807% (243 mins/day vs. 26.8 mins/day)More >

To Tweet Or Not To Tweet? Depends On What You're Watching

Different media channels drive different social media behaviors. The findings were revealed today from the TVB, the not-for-profit trade association of America’s commercial broadcast television industry, in the organization’s 2013 Cultural Currency study.More >

TVB President And CEO Steve Lanzano Comment On Local Station Coverage Of The Boston Marathon Bombing

“First and foremost, in the immediate aftermath of the Boston Marathon bombing, the city of Boston came together in a demonstration of community support, caring and pride that Boston is known for. Throughout the week there was a critical need for accurate and timely information and we are extremely proud that local television broadcasters in the market were able to serve the community with wall-to-wall news that kept the citizens of Boston factually informed and safe.”More >

Measurement Data Verifies Local Live-Plus-Same-Day Television Ratings As Closest Representation Of Audience Viewing And National C3 Ratings

2013 Nielsen LPM data reveals gap between Live + Same Day and C3 ratings closing to within 4%, while gap between Live-only ratings and C3 widens to nearly 25%More >

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