Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

Local TV News Drives The American Conversation; 
Engages The American Consumer

9-18-13
Local Broadcast News influences more conversations of Americans than any other medium, according to findings in a new research study unveiled today by the TVB, the not-for-profit trade association of America’s commercial broadcast television industry. “The American Conversation” study was introduced today by TVB’s Chief Research Officer Stacey Lynn Schulman at the organization’s annual industry-leading Forward Conference during a session focused on Local Broadcast TV News.More >

TVB’s Schulman Comments On Nielsen 2Q 2013 Cross Platform Report Documenting Increased Time Spent Viewing TV Despite Growing Video Content Offerings

9-09-13
“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman.More >

Local TV Ratings Surge During NYC Mayoral Debate

8-15-13
Voter Interest in Local Political Programming Wins Time PeriodMore >

TVB Chief Research Officer, Stacey Lynn Schulman, Addresses Nielsen Digital Audience Study

8-01-13
Research Highlights Synergy Between Television, Facebook and Social Media Engagement – TV is the Driving ForceMore >

2012 And 2013 Broadcast Season Concludes With LPM Data Again Confirming Live Plus Same Day Most Closely Represents National C3 Ratings

7-08-13
Data from the full, recently concluded 2012/13 season indicates Live Plus Same Day (“Live+SD”) Time-Shifted measurement is consistently the best approximation of the national C3 standard for local television viewing behavior of American consumers. More >

TVB CRO, Stacey Lynn Schulman, Addresses Strength Of Traditional TV As Highlighted In Nielsen’s Q1 2013 Cross Platform Report

6-10-13
Even Among the Most Avid Video Streamers, Traditional TV Viewing Time Dwarfs Digital Streaming Time by 807% (243 mins/day vs. 26.8 mins/day)More >

To Tweet Or Not To Tweet? Depends On What You're Watching

5-10-13
Different media channels drive different social media behaviors. The findings were revealed today from the TVB, the not-for-profit trade association of America’s commercial broadcast television industry, in the organization’s 2013 Cultural Currency study.More >

TVB President And CEO Steve Lanzano Comment On Local Station Coverage Of The Boston Marathon Bombing

4-26-13
“First and foremost, in the immediate aftermath of the Boston Marathon bombing, the city of Boston came together in a demonstration of community support, caring and pride that Boston is known for. Throughout the week there was a critical need for accurate and timely information and we are extremely proud that local television broadcasters in the market were able to serve the community with wall-to-wall news that kept the citizens of Boston factually informed and safe.”More >

Measurement Data Verifies Local Live-Plus-Same-Day Television Ratings As Closest Representation Of Audience Viewing And National C3 Ratings

4-18-13
2013 Nielsen LPM data reveals gap between Live + Same Day and C3 ratings closing to within 4%, while gap between Live-only ratings and C3 widens to nearly 25%More >

TVB Relocates Headquarters To Wall Street

4-16-13
—Transition to New Site will Enhance Support of Local Broadcast Television Industry Through Business Development, Research, and Advocacy Efforts—More >

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