TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at firstname.lastname@example.org or (212) 891-2279.
You may view recent press releases by clicking below.
Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.
VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week. The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week.
With a keen focus on targeted localism and multiplatform news and program content, television is thriving in the “Social Age,” according to the TVB which will highlight the many facets of local broadcast television’s ongoing evolution at the 2013 Forward Conference on September 18th in New York City.
TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.
Local Broadcast News influences more conversations of Americans than any other medium, according to findings in a new research study unveiled today by the TVB, the not-for-profit trade association of America’s commercial broadcast television industry. “The American Conversation” study was introduced today by TVB’s Chief Research Officer Stacey Lynn Schulman at the organization’s annual industry-leading Forward Conference during a session focused on Local Broadcast TV News.
“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman.
— Voter Interest in Local Political Programming Wins Time Period —
— Research Highlights Synergy Between Television, Facebook and Social Media Engagement – TV is the Driving Force —
Data from the full, recently concluded 2012/13 season indicates Live Plus Same Day (“Live+SD”) Time-Shifted measurement is consistently the best approximation of the national C3 standard for local television viewing behavior of American consumers.
— Even Among the Most Avid Video Streamers, Traditional TV Viewing Time Dwarfs Digital Streaming Time by 807% (243 mins/day vs. 26.8 mins/day)—
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