TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at email@example.com or (212) 891-2279.
You may view recent press releases by clicking below.
TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.
Local Broadcast News influences more conversations of Americans than any other medium, according to findings in a new research study unveiled today by the TVB, the not-for-profit trade association of America’s commercial broadcast television industry. “The American Conversation” study was introduced today by TVB’s Chief Research Officer Stacey Lynn Schulman at the organization’s annual industry-leading Forward Conference during a session focused on Local Broadcast TV News.
“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman.
— Voter Interest in Local Political Programming Wins Time Period —
— Research Highlights Synergy Between Television, Facebook and Social Media Engagement – TV is the Driving Force —
Data from the full, recently concluded 2012/13 season indicates Live Plus Same Day (“Live+SD”) Time-Shifted measurement is consistently the best approximation of the national C3 standard for local television viewing behavior of American consumers.
— Even Among the Most Avid Video Streamers, Traditional TV Viewing Time Dwarfs Digital Streaming Time by 807% (243 mins/day vs. 26.8 mins/day)—
Different media channels drive different social media behaviors. The findings were revealed today from the TVB, the not-for-profit trade association of America’s commercial broadcast television industry, in the organization’s 2013 Cultural Currency study.
“First and foremost, in the immediate aftermath of the Boston Marathon bombing, the city of Boston came together in a demonstration of community support, caring and pride that Boston is known for. Throughout the week there was a critical need for accurate and timely information and we are extremely proud that local television broadcasters in the market were able to serve the community with wall-to-wall news that kept the citizens of Boston factually informed and safe.”
— 2013 Nielsen LPM data reveals gap between Live + Same Day and C3 ratings closing to within 4%, while gap between Live-only ratings and C3 widens to nearly 25%—
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