Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

TVB President and CEO Steve Lanzano Spotlights A18-49 Grammy Awards Viewing Pop In Local Markets

2-12-13
New York, February 12, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

NFL Viewers Overwhelmingly Prefer Watching Home-Team Games on Local Broadcast TV Stations Over ESPN and NFLN Cable Nets

1-28-13
New York, January 28, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today released an analysis of NFL home-team, regular season viewing. The analysis reveals…More >

Statement by TVB President and CEO Steve Lanzano on Presidential Inauguration Viewership

1-25-13
New York, January 25, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

Local Market Broadcast Television Overwhelmingly the Biggest Media Impact Maker on the 2012 Presidential Election

1-17-13
New York, January 17, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from VP of Political Research and Analysis, Jack…More >

Statement by TVB SVP & Chief Research Officer, Stacey Lynn Schulman, on Nielsen’s 3Q Cross Platform Report

1-14-13
New York, January 14, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from SVP & Chief Research Officer, Stacey Lynn…More >

Statement by TVB EVP & Chief Marketing Officer, Abby Auerbach on CES Technology That Enables Screen Shifted TV Viewing

1-09-13
Las Vegas, January 9, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from EVP & Chief Marketing Officer, Abby Auerbach…More >

Statement of TVB President and CEO Steve Lanzano on Strong November Auto Sales And Correlation to TV Ad Spend

12-06-12
New York, December 6, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Statement of TVB President and CEO Steve Lanzano on Latest eMarketer Media Usage Study

11-28-12
New York, November 28, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Local Broadcast TV Markets Surpass National Time-Shifted Viewing

11-26-12
– Essential Trend to be Recognized by Advertisers Seeking to Reach Local Audiences –
– In First Week Six Weeks of New Season, Time-Shifted Portion of Broadcast TV Audience in LPM Markets Show Surging Local Trends – …More >

Project Roadblock: Local TV Puts the Brakes on Drunk Driving for Ninth Holiday Season

11-14-12
Local broadcast stations unveil new Ad Council and NHTSA PSAs that illustrate financial consequences of buzzed driving.More >

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