Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

Statement by TVB SVP & Chief Research Officer, Stacey Lynn Schulman, on Nielsen’s 3Q Cross Platform Report

1-14-13
New York, January 14, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from SVP & Chief Research Officer, Stacey Lynn…More >

Statement by TVB EVP & Chief Marketing Officer, Abby Auerbach on CES Technology That Enables Screen Shifted TV Viewing

1-09-13
Las Vegas, January 9, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from EVP & Chief Marketing Officer, Abby Auerbach…More >

Statement of TVB President and CEO Steve Lanzano on Strong November Auto Sales And Correlation to TV Ad Spend

12-06-12
New York, December 6, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Statement of TVB President and CEO Steve Lanzano on Latest eMarketer Media Usage Study

11-28-12
New York, November 28, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Local Broadcast TV Markets Surpass National Time-Shifted Viewing

11-26-12
– Essential Trend to be Recognized by Advertisers Seeking to Reach Local Audiences –
– In First Week Six Weeks of New Season, Time-Shifted Portion of Broadcast TV Audience in LPM Markets Show Surging Local Trends – …More >

Project Roadblock: Local TV Puts the Brakes on Drunk Driving for Ninth Holiday Season

11-14-12
Local broadcast stations unveil new Ad Council and NHTSA PSAs that illustrate financial consequences of buzzed driving.More >

Statement of TVB President and CEO Steve Lanzano on Nielsen Q2 2012 Cross-Platform Report

11-13-12
New York, November 13, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Statement of TVB President and CEO Steve Lanzano on TV Station Digital Coverage of Hurricane and Nor’easter

11-08-12
New York, November 8, 2012 – The TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of…More >

The Impact Of Local Television On Last Night's Election Outcomes

11-07-12
Jack Poor of the TVB Available for Post Script on 2012 Political Advertising Spending Analysis and Implications to Local TV Broadcasters and Advertisers More >

Broadcast’s Time-Shifted Audience Outnumbers Cable’s Top Hits

10-05-12

In First Week of New Season, Time-Shifted Portion of Broadcast TV Audience Rivals Total Viewers of Cable TV’s Top Shows

For the last several years, cable television has attracted its peak audiences during the summer programming season as broadcast networks traditionally program reruns during this period. However, Nielsen data, as analyzed by the TVB, indicates that this trend changed in the summer 2012 season.…More >

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