Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

TVB Unveils Futures Company Purchase Funnel 3.0 Study

9-27-12

Study Finds Television Remains the Dominant Distribution Channel for Driving Awareness and Sales

The TVB, the not-for-profit trade association of America’s commercial broadcast television industry announced the release of the…More >

Broadcast News In Just One TV Market Has Greater Audience Than 5 Major Cable News Networks, Combined

9-12-12

Report Released at TVB Forward Conference ’12 Shows that Top TV Markets Dwarf Cable News Nets’ National and In-Market Audiences

New York, September 12, 2012 – TVB, the not-for-profit trade…More >

Local Broadcast News More Effective In Reaching The “Voting Demo” Than National Cable News Networks

8-23-12
New York, August 23, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released findings of an analysis indicating that local early and late news…More >

TVB Names Stacey Lynn Schulman Senior Vice President, Chief Research Officer

7-20-12

– Schulman Brings Over 23 Years of Cutting-Edge Research Experience to TVB –

New York, July 20, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television…More >

Television Remains Dominant Among All Media In Time Spent And Consumer Engagement – New Knowledge Networks Analysis

6-05-12
New York, June 5, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released a proprietary TVB study conducted by Knowledge Networks, titled “…More >

Spot TV: The Cost-effective, Targeted Solution To Network Scatter

5-21-12
New York, May 21, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released a fact-based white paper, titled, “Upending the Upfront/Scatter DuopolyMore >

Academy Awards Broadcast Delivers Big Hollywood Movies To Local TV Markets

2-29-12
NEW YORK, February 27, 2012 – Sunday night’s Academy Awards broadcast delivered strong ratings in many key moviegoing markets, outdelivering the national average by a wide margin, according to a…More >

Earthquake Draws Viewers to Local Broadcast TV Stations

8-26-11

East Coast Station Tune-In and Website Visits Escalate After 5.8 Magnitude Quake

NEW YORK, August 26, 2011 – Across the East Coast, concerned citizens flocked to their TV sets to…More >

Broadcast TV Stations Brought in Big Numbers for Obama's Budget Speech

7-27-11

Total station ratings in the top 10 Markets averaged 16.3; cable news networks averaged 5.8

New York, July 27, 2011 – In each of the top 10 markets, broadcast TV…More >

30.9% of American TV Households Now Subscribe to Alternate Delivery, an All-Time High, While Wired Cable Hits 21-Year Low

6-09-11
NEW YORK, June 9, 2011 – A record number of American TV households are receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, according to…More >

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