TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at email@example.com or (212) 891-2279.
You may view recent press releases by clicking below.
Automotive dollars return in a big way with a 53.7% increase
NEW YORK, March 24, 2011 –Local broadcast TV came roaring back in 2010, led by a surge in automotive…More >3-09-11
NEW YORK, March 9, 2011 – More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before, according to a TVB analysis of Nielsen…More >2-03-11
Borrell Associates report predicts 17% growth in 2011
NEW YORK, Feb. 3, 2010 – Web online sales at broadcast TV stations grew by 14% in 2010 to a record $1.4…More >12-16-10
NEW YORK, Dec. 16, 2010 – Wired-cable penetration of American TV households hit a 21-year low as more consumers opted to receive video programming via an alternate delivery system (ADS)…More >12-16-10
Spot TV Far Outpaces Other Broadcast TV Segments
New York, December 16, 2010—Local broadcast television ad revenues were up 31.7% in the third quarter of 2010 compared to the same…More >11-09-10
New York, Nov. 9, 2010—Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released…More >11-08-10
Viewers Remember Specifics of “On the Go” Advertising
New York, Nov. 8, 2010—A newly released case study on Mobile Digital Television advertising demonstrates that the emerging platform could provide advertisers
New York, Oct. 28, 2010—TVB today unveiled a completely redesigned website at the familiar url, www.tvb.org. The site features brand-new content such as Market and Station Profiles for all…More >10-13-10
Brad Seitter and Michael Ward join TVB’s SVP Business Development, Scott Roskowski, to work with customers on integrated marketing solutions. Both positions are based in New York.…More >10-12-10
TVB has announced a new, customer-centric mission to promote local marketing platforms. The new branding includes a new name for the trade association and a new logo.
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