Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at or (212) 891-2279.

You may view recent press releases by clicking below.

In The Annual Broadcast vs. Cable Matchup, Broadcast Again Dominates


Broadcast accounted for all but a handful of the top 100 programs for 2010-11 season

New York, June 8, 2011--In the 2010-11 television season, broadcast dominated the primetime program rankings,…More >

Broadcast Channels Brought In Big Numbers For Obama's Bin Laden Speech


40.6 million people watched the speech on broadcast networks; 17.3 million watched on cable networks

New York, May 6, 2011—More than 70 percent of the 57.9 million people who watched…More >

Local Broadcast TV Led All TV Segments With 23.5% Gain In 2010


Automotive dollars return in a big way with a 53.7% increase

NEW YORK, March 24, 2011 –Local broadcast TV came roaring back in 2010, led by a surge in automotive…More >

30.6% of American TV Households Now Subscribe to Alternate Delivery, an All-Time High

NEW YORK, March 9, 2011 – More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before, according to a TVB analysis of Nielsen…More >

AD Sales at Broadcast TV Station Websites Grew 14% in 2010, Says TVB


Borrell Associates report predicts 17% growth in 2011

NEW YORK, Feb. 3, 2010 – Web online sales at broadcast TV stations grew by 14% in 2010 to a record $1.4…More >

Wired-Cable Penetration Hits 21-Year Low as Alternate-Delivery Systems Hit All-Time High

NEW YORK, Dec. 16, 2010 – Wired-cable penetration of American TV households hit a 21-year low as more consumers opted to receive video programming via an alternate delivery system (ADS)…More >

Local Broadcast TV Ad Revenues up 31.7% in 3rd Quarter, TVB Says


Spot TV Far Outpaces Other Broadcast TV Segments

New York, December 16, 2010—Local broadcast television ad revenues were up 31.7% in the third quarter of 2010 compared to the same…More >

TVB Study Shows Advertising's Effects Vary, Depending on Category and Purchase Funnel Stage

New York, Nov. 9, 2010—Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released…More >

Mobile Digital Television Advertising Will Be Compelling New Platform for Sponsors


Viewers Remember Specifics of “On the Go” Advertising

New York, Nov. 8, 2010—A newly released case study on Mobile Digital Television advertising demonstrates that the emerging platform could provide advertisers
More >

TVB Unveils Completely Redesigned Website

New York, Oct. 28, 2010—TVB today unveiled a completely redesigned website at the familiar url, The site features brand-new content such as Market and Station Profiles for all…More >

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