Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

Wired-Cable Penetration Hits 21-Year Low as Alternate-Delivery Systems Hit All-Time High

12-16-10
NEW YORK, Dec. 16, 2010 – Wired-cable penetration of American TV households hit a 21-year low as more consumers opted to receive video programming via an alternate delivery system (ADS)…More >

Local Broadcast TV Ad Revenues up 31.7% in 3rd Quarter, TVB Says

12-16-10

Spot TV Far Outpaces Other Broadcast TV Segments

New York, December 16, 2010—Local broadcast television ad revenues were up 31.7% in the third quarter of 2010 compared to the same…More >

TVB Study Shows Advertising's Effects Vary, Depending on Category and Purchase Funnel Stage

11-09-10
New York, Nov. 9, 2010—Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released…More >

Mobile Digital Television Advertising Will Be Compelling New Platform for Sponsors

11-08-10

Viewers Remember Specifics of “On the Go” Advertising

New York, Nov. 8, 2010—A newly released case study on Mobile Digital Television advertising demonstrates that the emerging platform could provide advertisers
More >

TVB Unveils Completely Redesigned Website

10-28-10
New York, Oct. 28, 2010—TVB today unveiled a completely redesigned website at the familiar url, www.tvb.org. The site features brand-new content such as Market and Station Profiles for all…More >

TVB Announces Hiring of Two VP's - Business Development & Marketing

10-13-10
Brad Seitter and Michael Ward join TVB’s SVP Business Development, Scott Roskowski, to work with customers on integrated marketing solutions. Both positions are based in New York.…More >

New Brand and Focus at TVB

10-12-10
TVB has announced a new, customer-centric mission to promote local marketing platforms. The new branding includes a new name for the trade association and a new logo.Read More

Local TV Continues to Outperform Other Broadcast TV Sectors in Ad Revenue Recovery, TVB Says

9-23-10
New York, Sept. 23, 2010—In the latest indication of the increasingly good health of local broadcast TV, spot TV revenues were up 28.1% in the second quarter of 2010 comparedMore >

Hope Etheridge Promoted to TVB’s Chief Operating Officer

7-15-10
New York, July 14, 2010—Hope Etheridge has been promoted to chief operating officer at the Television Bureau of Advertising. She had been Vice President – Finance and Administration.

"Hope is…More >

TVB ePort Passes $1-Billion Mark in Order Volume

7-08-10
New York, July 8, 2010 -- TVB ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, passed the billion-dollar mark in order volume last week,…More >

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