Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at or (212) 891-2279.

You may view recent press releases by clicking below.

AD Sales at Broadcast TV Station Websites Grew 14% in 2010, Says TVB


Borrell Associates report predicts 17% growth in 2011

NEW YORK, Feb. 3, 2010 – Web online sales at broadcast TV stations grew by 14% in 2010 to a record $1.4…More >

Wired-Cable Penetration Hits 21-Year Low as Alternate-Delivery Systems Hit All-Time High

NEW YORK, Dec. 16, 2010 – Wired-cable penetration of American TV households hit a 21-year low as more consumers opted to receive video programming via an alternate delivery system (ADS)…More >

Local Broadcast TV Ad Revenues up 31.7% in 3rd Quarter, TVB Says


Spot TV Far Outpaces Other Broadcast TV Segments

New York, December 16, 2010—Local broadcast television ad revenues were up 31.7% in the third quarter of 2010 compared to the same…More >

TVB Study Shows Advertising's Effects Vary, Depending on Category and Purchase Funnel Stage

New York, Nov. 9, 2010—Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released…More >

Mobile Digital Television Advertising Will Be Compelling New Platform for Sponsors


Viewers Remember Specifics of “On the Go” Advertising

New York, Nov. 8, 2010—A newly released case study on Mobile Digital Television advertising demonstrates that the emerging platform could provide advertisers
More >

TVB Unveils Completely Redesigned Website

New York, Oct. 28, 2010—TVB today unveiled a completely redesigned website at the familiar url, The site features brand-new content such as Market and Station Profiles for all…More >

TVB Announces Hiring of Two VP's - Business Development & Marketing

Brad Seitter and Michael Ward join TVB’s SVP Business Development, Scott Roskowski, to work with customers on integrated marketing solutions. Both positions are based in New York.…More >

New Brand and Focus at TVB

TVB has announced a new, customer-centric mission to promote local marketing platforms. The new branding includes a new name for the trade association and a new logo.Read More

Local TV Continues to Outperform Other Broadcast TV Sectors in Ad Revenue Recovery, TVB Says

New York, Sept. 23, 2010—In the latest indication of the increasingly good health of local broadcast TV, spot TV revenues were up 28.1% in the second quarter of 2010 comparedMore >

Hope Etheridge Promoted to TVB’s Chief Operating Officer

New York, July 14, 2010—Hope Etheridge has been promoted to chief operating officer at the Television Bureau of Advertising. She had been Vice President – Finance and Administration.

"Hope is…More >

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