TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at email@example.com or (212) 891-2279.
You may view recent press releases by clicking below.
NEW YORK, Dec. 16, 2010 – Wired-cable penetration of American TV households hit a 21-year low as more consumers opted to receive video programming via an alternate delivery system (ADS)…More >12-16-10
Spot TV Far Outpaces Other Broadcast TV Segments
New York, December 16, 2010—Local broadcast television ad revenues were up 31.7% in the third quarter of 2010 compared to the same…More >11-09-10
New York, Nov. 9, 2010—Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released…More >11-08-10
Viewers Remember Specifics of “On the Go” Advertising
New York, Nov. 8, 2010—A newly released case study on Mobile Digital Television advertising demonstrates that the emerging platform could provide advertisers
New York, Oct. 28, 2010—TVB today unveiled a completely redesigned website at the familiar url, www.tvb.org. The site features brand-new content such as Market and Station Profiles for all…More >10-13-10
Brad Seitter and Michael Ward join TVB’s SVP Business Development, Scott Roskowski, to work with customers on integrated marketing solutions. Both positions are based in New York.…More >10-12-10
TVB has announced a new, customer-centric mission to promote local marketing platforms. The new branding includes a new name for the trade association and a new logo.
New York, Sept. 23, 2010—In the latest indication of the increasingly good health of local broadcast TV, spot TV revenues were up 28.1% in the second quarter of 2010 compared
New York, July 14, 2010—Hope Etheridge has been promoted to chief operating officer at the Television Bureau of Advertising. She had been Vice President – Finance and Administration.
"Hope is…More >7-08-10
New York, July 8, 2010 -- TVB ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, passed the billion-dollar mark in order volume last week,…More >
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