Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

TVB Announces Special Mobile DTV Ad Campaign

4-12-10
AD COUNCIL'S "BUZZED DRIVING IS DRUNK DRIVING" CAMPAIGN TO BE FEATURED IN MOBILE TV SHOWCASE

"Project Roadblock" partnership with TVB reaches a new platform

Las Vegas, NV, April 12, 2010—The…More >

Broadcast TV Showing Signs of Improvement

3-19-10
BROADCAST TV REVENUES WERE DOWN 12.8% IN 2009
In 4Q, revenues were down only 4.5%, indicating the industry is recovering

NEW YORK, March 19, 2010 –Total broadcast television ad revenues…More >

TVB to Launch On-Air Campaign

3-16-10
TVB LAUNCHES ON-AIR AD CAMPAIGN TO PROMOTE LOCAL BROADCAST TELEVISION

New York, March 1, 2010—The Television Bureau of Advertising has produced four 30-second commercials, promoting the value of advertising on…More >

ADS Penetration Reaches All-Time High of 29.8%

3-16-10
29.8% OF AMERICAN TV HOUSEHOLDS NOW SUBSCRIBE TO ALTERNATE DELIVERY, AN ALL-TIME HIGH

NEW YORK, March 11, 2010 – More American TV households are receiving video programming via an alternate…More >

Abby Auerbach Promoted to EVP and Chief Marketing Officer

1-26-10
New York, Jan. 26, 2010—Abby Auerbach has been promoted to executive vice president and chief marketing officer, it was announced today by the Television Bureau of Advertising. Her previous title…More >

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