Press Room

TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at abby@tvb.org or (212) 891-2279.

You may view recent press releases by clicking below.

New Voter Study Shows Impact Of Media On Face-To-Face Conversations That Influence Political Engagement

4-03-14
TVB’s People Talking Politics Analysis Reveals Nearly Two-Thirds of Local Political Conversations
are Driven by What Citizens View on Local Broadcast TV.…More >

TVB Analysis Of Nielsen Local Live-Plus-Same-Day, Season-To-Date Ratings, Shows Parity With National C3

3-17-14
Four Year Trend Reveals that as Time-Shifted Viewing Grows, Local Live-Plus-Same-Day Ratings are Within -1% of National C3 Standard, While Gap Between Local Live-Only and C3 Widens to Record -18% …More >

TVB Analysis of U.S. Census Bureau Voter Statistics and Recent Nielsen-Measured Data Confirms Majority of American Voters Overwhelmingly Choose Television as Primary Source for Video Viewing

3-10-14
- Core Voters Spend Just 3% of Monthly Video Viewing Time with Internet and Mobile Platforms –

- Video Users Spending the Most Time with Internet and Mobile Make upMore >

TVB CRO Stacey Schulman Says Nielsen Cross Platform Report Highlights Dangers Of Self-Reported Behaviors In Research Studies

3-06-14
— Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month
In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones —

New York, March 6, 2014…More >

Super Bowl Ratings In Hyper-Engaged Local Markets Consistently Outpace National Average

2-03-14
Stacey Lynn Schulman, TVB’s Chief Research Officer stated, “The Super Bowl is often considered the domain of national marketers with national-sized budgets. This research supports the investments that local and regional advertisers make with local Super Bowl affiliate stations to reach consumers when they are the most passionate. It’s not just about the key cities – the hometowns of the contenders and the host stadium. Hyper-engaged football fans can be found in local markets that reach as much as 63% of the United States on Super Bowl Sunday.”…More >

TVB CEO Steve Lanzano Presents 2014 Local Broadcast TV Advertising Outlook at J.P. Morgan Advertising and Marketing Virtual Summit

1-27-14
Steve Lanzano, presenting the 2014 Local Broadcast Television Advertising Outlook at the 15th Annual J.P. Morgan Advertising & Marketing Virtual Summit, commented on his participation, “J.P. Morgan’s Advertising and Marketing Virtual Summit is a terrific annual forum for sharing our perspectives and hard data on broadcast television which continues to lead all media in terms of use and influence with consumers.  This is impressive given the explosion of new media and on-demand viewing options which offer consumers a proliferation of choices.” …More >

The Power Of The Platform: The Sound Of Music vs. Bonnie & Clyde

12-10-13
“This week, the television industry has focused on the ratings and social media strength of the live broadcast of The Sound of Music as well as cable’s airing of Bonnie & Clyde.  On the surface, both proved to be successful programming, but NBC’s The Sound of Music made it imminently clear that the broadcast television platform remains the dominant medium for consumer engagement and promoting brands and products.…More >

Local Live Television Ratings Surge For NBC’S Broadcast of “The Sound of Music” Driving Strong Social Media Activity

12-10-13
“It wasn’t just the ‘hills that were alive’ Thursday night.  The local markets airing NBC’s ambitious 3-hour live production of ‘The Sound of Music’, saw commanding viewer attention across the country as well as a surge of social media activity.More >

TVB Marks the 10th Holiday Season of Local Broadcast Television Putting the Brakes on Drunk Driving

11-12-13
Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.More >

TVB Introduces “VidLytics” Weekly Media Metrics Report

10-16-13
VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week.  The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week.More >

2013 Forward Conference Set To Highlight The Best Of The Broadcast TV Industry

9-18-13
With a keen focus on targeted localism and multiplatform news and program content, television is thriving in the “Social Age,” according to the TVB which will highlight the many facets of local broadcast television’s ongoing evolution at the 2013 Forward Conference on September 18th in New York City. More >

TVB Names KUSA-TV And Applejack Wine And Spirits Winners Of First Excellence In Local Media Marketing Solutions Award (EMMA)

9-18-13
TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.More >

Local TV News Drives The American Conversation; 
Engages The American Consumer

9-18-13
Local Broadcast News influences more conversations of Americans than any other medium, according to findings in a new research study unveiled today by the TVB, the not-for-profit trade association of America’s commercial broadcast television industry. “The American Conversation” study was introduced today by TVB’s Chief Research Officer Stacey Lynn Schulman at the organization’s annual industry-leading Forward Conference during a session focused on Local Broadcast TV News.More >

TVB’s Schulman Comments On Nielsen 2Q 2013 Cross Platform Report Documenting Increased Time Spent Viewing TV Despite Growing Video Content Offerings

9-09-13
“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman.More >

Local TV Ratings Surge During NYC Mayoral Debate

8-15-13
Voter Interest in Local Political Programming Wins Time PeriodMore >

TVB Chief Research Officer, Stacey Lynn Schulman, Addresses Nielsen Digital Audience Study

8-01-13
Research Highlights Synergy Between Television, Facebook and Social Media Engagement – TV is the Driving ForceMore >

2012 And 2013 Broadcast Season Concludes With LPM Data Again Confirming Live Plus Same Day Most Closely Represents National C3 Ratings

7-08-13
Data from the full, recently concluded 2012/13 season indicates Live Plus Same Day (“Live+SD”) Time-Shifted measurement is consistently the best approximation of the national C3 standard for local television viewing behavior of American consumers. More >

TVB CRO, Stacey Lynn Schulman, Addresses Strength Of Traditional TV As Highlighted In Nielsen’s Q1 2013 Cross Platform Report

6-10-13
Even Among the Most Avid Video Streamers, Traditional TV Viewing Time Dwarfs Digital Streaming Time by 807% (243 mins/day vs. 26.8 mins/day)More >

To Tweet Or Not To Tweet? Depends On What You're Watching

5-10-13
Different media channels drive different social media behaviors. The findings were revealed today from the TVB, the not-for-profit trade association of America’s commercial broadcast television industry, in the organization’s 2013 Cultural Currency study.More >

TVB President And CEO Steve Lanzano Comment On Local Station Coverage Of The Boston Marathon Bombing

4-26-13
“First and foremost, in the immediate aftermath of the Boston Marathon bombing, the city of Boston came together in a demonstration of community support, caring and pride that Boston is known for. Throughout the week there was a critical need for accurate and timely information and we are extremely proud that local television broadcasters in the market were able to serve the community with wall-to-wall news that kept the citizens of Boston factually informed and safe.”More >

Measurement Data Verifies Local Live-Plus-Same-Day Television Ratings As Closest Representation Of Audience Viewing And National C3 Ratings

4-18-13
2013 Nielsen LPM data reveals gap between Live + Same Day and C3 ratings closing to within 4%, while gap between Live-only ratings and C3 widens to nearly 25%More >

TVB Relocates Headquarters To Wall Street

4-16-13
—Transition to New Site will Enhance Support of Local Broadcast Television Industry Through Business Development, Research, and Advocacy Efforts—More >

TVB President and CEO Steve Lanzano Comments On Planned TV Audience Measurement Advancements

2-26-13
New York, February 26, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

TVB President and CEO Steve Lanzano Spotlights A18-49 Grammy Awards Viewing Pop In Local Markets

2-12-13
New York, February 12, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

NFL Viewers Overwhelmingly Prefer Watching Home-Team Games on Local Broadcast TV Stations Over ESPN and NFLN Cable Nets

1-28-13
New York, January 28, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today released an analysis of NFL home-team, regular season viewing. The analysis reveals…More >

Statement by TVB President and CEO Steve Lanzano on Presidential Inauguration Viewership

1-25-13
New York, January 25, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >

Local Market Broadcast Television Overwhelmingly the Biggest Media Impact Maker on the 2012 Presidential Election

1-17-13
New York, January 17, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from VP of Political Research and Analysis, Jack…More >

Statement by TVB SVP & Chief Research Officer, Stacey Lynn Schulman, on Nielsen’s 3Q Cross Platform Report

1-14-13
New York, January 14, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from SVP & Chief Research Officer, Stacey Lynn…More >

Statement by TVB EVP & Chief Marketing Officer, Abby Auerbach on CES Technology That Enables Screen Shifted TV Viewing

1-09-13
Las Vegas, January 9, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from EVP & Chief Marketing Officer, Abby Auerbach…More >

Statement of TVB President and CEO Steve Lanzano on Strong November Auto Sales And Correlation to TV Ad Spend

12-06-12
New York, December 6, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Statement of TVB President and CEO Steve Lanzano on Latest eMarketer Media Usage Study

11-28-12
New York, November 28, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Local Broadcast TV Markets Surpass National Time-Shifted Viewing

11-26-12
– Essential Trend to be Recognized by Advertisers Seeking to Reach Local Audiences –
– In First Week Six Weeks of New Season, Time-Shifted Portion of Broadcast TV Audience in LPM Markets Show Surging Local Trends – …More >

Project Roadblock: Local TV Puts the Brakes on Drunk Driving for Ninth Holiday Season

11-14-12
Local broadcast stations unveil new Ad Council and NHTSA PSAs that illustrate financial consequences of buzzed driving.More >

Statement of TVB President and CEO Steve Lanzano on Nielsen Q2 2012 Cross-Platform Report

11-13-12
New York, November 13, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >

Statement of TVB President and CEO Steve Lanzano on TV Station Digital Coverage of Hurricane and Nor’easter

11-08-12
New York, November 8, 2012 – The TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of…More >

The Impact Of Local Television On Last Night's Election Outcomes

11-07-12
Jack Poor of the TVB Available for Post Script on 2012 Political Advertising Spending Analysis and Implications to Local TV Broadcasters and Advertisers More >

Broadcast’s Time-Shifted Audience Outnumbers Cable’s Top Hits

10-05-12

In First Week of New Season, Time-Shifted Portion of Broadcast TV Audience Rivals Total Viewers of Cable TV’s Top Shows

For the last several years, cable television has attracted its peak audiences during the summer programming season as broadcast networks traditionally program reruns during this period. However, Nielsen data, as analyzed by the TVB, indicates that this trend changed in the summer 2012 season.…More >

TVB Unveils Futures Company Purchase Funnel 3.0 Study

9-27-12

Study Finds Television Remains the Dominant Distribution Channel for Driving Awareness and Sales

The TVB, the not-for-profit trade association of America’s commercial broadcast television industry announced the release of the…More >

Broadcast News In Just One TV Market Has Greater Audience Than 5 Major Cable News Networks, Combined

9-12-12

Report Released at TVB Forward Conference ’12 Shows that Top TV Markets Dwarf Cable News Nets’ National and In-Market Audiences

New York, September 12, 2012 – TVB, the not-for-profit trade…More >

Local Broadcast News More Effective In Reaching The “Voting Demo” Than National Cable News Networks

8-23-12
New York, August 23, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released findings of an analysis indicating that local early and late news…More >

TVB Names Stacey Lynn Schulman Senior Vice President, Chief Research Officer

7-20-12

– Schulman Brings Over 23 Years of Cutting-Edge Research Experience to TVB –

New York, July 20, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television…More >

Television Remains Dominant Among All Media In Time Spent And Consumer Engagement – New Knowledge Networks Analysis

6-05-12
New York, June 5, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released a proprietary TVB study conducted by Knowledge Networks, titled “…More >

Spot TV: The Cost-effective, Targeted Solution To Network Scatter

5-21-12
New York, May 21, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released a fact-based white paper, titled, “Upending the Upfront/Scatter DuopolyMore >

Academy Awards Broadcast Delivers Big Hollywood Movies To Local TV Markets

2-29-12
NEW YORK, February 27, 2012 – Sunday night’s Academy Awards broadcast delivered strong ratings in many key moviegoing markets, outdelivering the national average by a wide margin, according to a…More >

Earthquake Draws Viewers to Local Broadcast TV Stations

8-26-11

East Coast Station Tune-In and Website Visits Escalate After 5.8 Magnitude Quake

NEW YORK, August 26, 2011 – Across the East Coast, concerned citizens flocked to their TV sets to…More >

Broadcast TV Stations Brought in Big Numbers for Obama's Budget Speech

7-27-11

Total station ratings in the top 10 Markets averaged 16.3; cable news networks averaged 5.8

New York, July 27, 2011 – In each of the top 10 markets, broadcast TV…More >

30.9% of American TV Households Now Subscribe to Alternate Delivery, an All-Time High, While Wired Cable Hits 21-Year Low

6-09-11
NEW YORK, June 9, 2011 – A record number of American TV households are receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, according to…More >

In The Annual Broadcast vs. Cable Matchup, Broadcast Again Dominates

6-08-11

Broadcast accounted for all but a handful of the top 100 programs for 2010-11 season

New York, June 8, 2011--In the 2010-11 television season, broadcast dominated the primetime program rankings,…More >

Broadcast Channels Brought In Big Numbers For Obama's Bin Laden Speech

5-06-11

40.6 million people watched the speech on broadcast networks; 17.3 million watched on cable networks

New York, May 6, 2011—More than 70 percent of the 57.9 million people who watched…More >

Local Broadcast TV Led All TV Segments With 23.5% Gain In 2010

3-24-11

Automotive dollars return in a big way with a 53.7% increase

NEW YORK, March 24, 2011 –Local broadcast TV came roaring back in 2010, led by a surge in automotive…More >

30.6% of American TV Households Now Subscribe to Alternate Delivery, an All-Time High

3-09-11
NEW YORK, March 9, 2011 – More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before, according to a TVB analysis of Nielsen…More >

AD Sales at Broadcast TV Station Websites Grew 14% in 2010, Says TVB

2-03-11

Borrell Associates report predicts 17% growth in 2011

NEW YORK, Feb. 3, 2010 – Web online sales at broadcast TV stations grew by 14% in 2010 to a record $1.4…More >

Wired-Cable Penetration Hits 21-Year Low as Alternate-Delivery Systems Hit All-Time High

12-16-10
NEW YORK, Dec. 16, 2010 – Wired-cable penetration of American TV households hit a 21-year low as more consumers opted to receive video programming via an alternate delivery system (ADS)…More >

Local Broadcast TV Ad Revenues up 31.7% in 3rd Quarter, TVB Says

12-16-10

Spot TV Far Outpaces Other Broadcast TV Segments

New York, December 16, 2010—Local broadcast television ad revenues were up 31.7% in the third quarter of 2010 compared to the same…More >

TVB Study Shows Advertising's Effects Vary, Depending on Category and Purchase Funnel Stage

11-09-10
New York, Nov. 9, 2010—Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released…More >

Mobile Digital Television Advertising Will Be Compelling New Platform for Sponsors

11-08-10

Viewers Remember Specifics of “On the Go” Advertising

New York, Nov. 8, 2010—A newly released case study on Mobile Digital Television advertising demonstrates that the emerging platform could provide advertisers
More >

TVB Unveils Completely Redesigned Website

10-28-10
New York, Oct. 28, 2010—TVB today unveiled a completely redesigned website at the familiar url, www.tvb.org. The site features brand-new content such as Market and Station Profiles for all…More >

TVB Announces Hiring of Two VP's - Business Development & Marketing

10-13-10
Brad Seitter and Michael Ward join TVB’s SVP Business Development, Scott Roskowski, to work with customers on integrated marketing solutions. Both positions are based in New York.…More >

New Brand and Focus at TVB

10-12-10
TVB has announced a new, customer-centric mission to promote local marketing platforms. The new branding includes a new name for the trade association and a new logo.Read More

Local TV Continues to Outperform Other Broadcast TV Sectors in Ad Revenue Recovery, TVB Says

9-23-10
New York, Sept. 23, 2010—In the latest indication of the increasingly good health of local broadcast TV, spot TV revenues were up 28.1% in the second quarter of 2010 comparedMore >

Hope Etheridge Promoted to TVB’s Chief Operating Officer

7-15-10
New York, July 14, 2010—Hope Etheridge has been promoted to chief operating officer at the Television Bureau of Advertising. She had been Vice President – Finance and Administration.

"Hope is…More >

TVB ePort Passes $1-Billion Mark in Order Volume

7-08-10
New York, July 8, 2010 -- TVB ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, passed the billion-dollar mark in order volume last week,…More >

30.3% of American TV Households Subscribe to Alternative Delivery, An All-Time High

6-16-10
NEW YORK, June 16, 2010 – More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before, according to a TVB analysis of Nielsen…More >

Scott Roskowski Named Business Development Director at TVB

6-16-10
NEW YORK, June 16, 2010—Scott Roskowski has been named Director of Business Development at the Television Bureau of Advertising, a new position, TVB announced today. Mr. Roskowski is presently Vice…More >

Local Broadcast TV Revenues up 20.8% in 1Q, TVB Says

6-10-10
NEW YORK, June 10, 2010 – Spot TV was the strongest broadcast TV performer in the first quarter of 2010, posting revenue increases of 20.8% compared with the same period…More >

New Study Shows TV Continues to Dominate as Most Influential and Authoritative Medium

5-25-10
NEW YORK, NY – May 25, 2010 – Television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important…More >

New Report Finds Broadcast TV Stations Outpace Newspapers in Interactive Sales in 2009

4-20-10
NEW YORK, April 20, 2010 – Web sales growth at broadcast TV stations outpaced newspapers in 2009 as broadcasters gained ground against their in-market competitors and posted an 8.7 percent…More >

TVB Announces Special Mobile DTV Ad Campaign

4-12-10
AD COUNCIL'S "BUZZED DRIVING IS DRUNK DRIVING" CAMPAIGN TO BE FEATURED IN MOBILE TV SHOWCASE

"Project Roadblock" partnership with TVB reaches a new platform

Las Vegas, NV, April 12, 2010—The…More >

Broadcast TV Showing Signs of Improvement

3-19-10
BROADCAST TV REVENUES WERE DOWN 12.8% IN 2009
In 4Q, revenues were down only 4.5%, indicating the industry is recovering

NEW YORK, March 19, 2010 –Total broadcast television ad revenues…More >

TVB to Launch On-Air Campaign

3-16-10
TVB LAUNCHES ON-AIR AD CAMPAIGN TO PROMOTE LOCAL BROADCAST TELEVISION

New York, March 1, 2010—The Television Bureau of Advertising has produced four 30-second commercials, promoting the value of advertising on…More >

ADS Penetration Reaches All-Time High of 29.8%

3-16-10
29.8% OF AMERICAN TV HOUSEHOLDS NOW SUBSCRIBE TO ALTERNATE DELIVERY, AN ALL-TIME HIGH

NEW YORK, March 11, 2010 – More American TV households are receiving video programming via an alternate…More >

Abby Auerbach Promoted to EVP and Chief Marketing Officer

1-26-10
New York, Jan. 26, 2010—Abby Auerbach has been promoted to executive vice president and chief marketing officer, it was announced today by the Television Bureau of Advertising. Her previous title…More >

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