TVB welcomes inquiries from the press. Abby Auerbach, EVP, Chief Advocacy Officer, can be reached at email@example.com or (212) 891-2279.
You may view recent press releases by clicking below.
The TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Hadassa Gerber, SVP, Chief Research Officer of the TVB: “Valentine’s Day is all about relationships. One of the most powerful leading up to Valentine’s Day, is the relationship between gift-giving consumers and Broadcast Television.
TVB released its TV Ratings Analysis of the 2015 NFL Playoffs and Super Bowl XLIX
which confirms that on a national basis, Broadcast Television is the leading platform for engagement with live sports events. The analysis also reveals that local market viewership for the Super Bowl consistently outpaces national viewing levels. While the NFL Playoffs and Super Bowl are frequently considered “national-only” events for advertisers, TVB’s analysis identifies many markets, in addition to home-team and host-city markets, that provide valuable local advertising opportunities for brand managers and marketers during the highest rated, live-viewing sporting events. …More >1-21-15
TVB, the not-for-profit trade association of America’s commercial broadcast television industry, announced today that Michael J. Fiorile, Vice Chairman and CEO of Dispatch Broadcast Group, has been appointed to serve as TVB Chairman for a two-year term, 2015-2016. A member of TVB’s Board of Directors since 2006, Mr. Fiorile assumes the Chairman’s position previously held by Bill Fine, who completed his two-year term at 2014 year-end.…More >12-18-14
“Tribune Broadcasting has been a member of TVB for fifteen years and we are thrilled to have the 19 stations we acquired from Local TV become TVB’s newest members. The research, resources and other services that TVB offers are extremely helpful,” said Larry Wert, President, Tribune Broadcasting. “Investing in TVB memberships for all our stations will provide them with more tools to grow broadcast revenue and maximize advertising."…More >12-10-14
Project Roadblock 2014 will take place during the holiday week from December 26 to December 31, a period which, according to NHTSA, typically sees one of the highest incidence rates of drunk driving fatalities. The stations will create a nationwide PSA message-roadblock by airing “Buzzed Driving” spots at 10 p.m. (local time) on participating stations. …More >11-18-14
TVB released its NFL 2014: A Local Success analysis of the recently concluded Thursday Night Football partnership between CBS and the NFL Network (NFLN). The analysis reveals broadcast television as the driving force of live NFL viewership.…More >10-10-14
“TVB Broadcast Television Jobs
is the only career board services website created by the industry, for the industry—helping employers and human resources directors at leading broadcast organizations connect with qualified applicants that have the industry-specific skills and training needed to keep local broadcast television at its competitive best.” — Steve Lanzano, TVB President and CEO…More >9-18-14
Brian Allers has been named Vice President, Local Division, TVB. Mr. Allers brings over 12 years of broadcasting experience, sales, and marketing leadership to his new role. An accomplished industry veteran, Allers has extensive experience serving as a senior local sales account executive at a number of local television stations owned by leading broadcast organizations including Meredith Corporation and E.W. Scripps Co.…More >9-09-14
NBC4 WCMH-TV received the Ad Council’s Crystal Bell Award today at TVB’s Forward Conference—an annual event for local television broadcast leaders. The Crystal Bell Award is presented each year to one local television station that demonstrates leadership and provides exceptional support in disseminating Ad Council public service messages.…More >9-09-14
EMMA Recognizes Advertisers and Local Broadcast Television Stations for
Outstanding Collaborative Multiplatform Marketing Campaigns.
“Localism” is the dominant driver of daily conversations, Behavior and Decision Making. Chuck Todd, NBC News Political Director and Moderator of Meet the Press
, to deliver political keynote address. …More >8-07-14
“Mothers are the primary Back to School shoppers and year in and year out, local broadcast television has proven effective at influencing and driving consumers’ local purchases. TVB’s Back to School analysis is an excellent resource for retailers seeking to drive local sales as it provides the data and roadmap to effectively reach the consumers most responsible for the bulk of Back to School spending through targeted broadcast TV advertising.” -Hadassa Gerber, SVP, Chief Research Officer, TVB…More >8-05-14
Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3 billion in new ad revenue for stations this year, according to new research commissioned by the Television Bureau of Advertising
TVB disseminated statements from four local broadcast station group heads endorsing a recent TVB analysis that confirms Local Live + Same Day television ratings (L+SD) are the most closely correlated local TV viewing measure to the national C3 television ratings standard.…More >4-03-14
TVB’s People Talking Politics
Analysis Reveals Nearly Two-Thirds of Local Political Conversations
are Driven by What Citizens View on Local Broadcast TV.…More >3-17-14
Four Year Trend Reveals that as Time-Shifted Viewing Grows, Local Live-Plus-Same-Day Ratings are Within -1% of National C3 Standard, While Gap Between Local Live-Only and C3 Widens to Record -18% …More >3-10-14
- Core Voters Spend Just 3% of Monthly Video Viewing Time with Internet and Mobile Platforms –
- Video Users Spending the Most Time with Internet and Mobile Make up…More >3-06-14
— Metered Results Show Traditional TV Viewing Reached Over 155 Hours per Month
In Q4’13 versus 1.4 Hours of Video Viewing on Mobile Phones —
New York, March 6, 2014…More >2-03-14
Stacey Lynn Schulman, TVB’s Chief Research Officer stated, “The Super Bowl is often considered the domain of national marketers with national-sized budgets. This research supports the investments that local and regional advertisers make with local Super Bowl affiliate stations to reach consumers when they are the most passionate. It’s not just about the key cities – the hometowns of the contenders and the host stadium. Hyper-engaged football fans can be found in local markets that reach as much as 63% of the United States on Super Bowl Sunday.”…More >1-27-14
“This week, the television industry has focused on the ratings and social media strength of the live broadcast of The Sound of Music
as well as cable’s airing of Bonnie & Clyde
. On the surface, both proved to be successful programming, but NBC’s The Sound of Music
made it imminently clear that the broadcast television platform remains the dominant medium for consumer engagement and promoting brands and products.…More >12-10-13
“It wasn’t just the ‘hills that were alive’ Thursday night. The local markets airing NBC’s ambitious 3-hour live production of ‘The Sound of Music’, saw commanding viewer attention across the country as well as a surge of social media activity.
Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.
VidLytics represents an evolution from TVB’s popular “Program Ratings and Rankings” which was sent to nearly 10,000 media executives each week. The opening VidLytics infographic provides an instant summary of 9 key performance metrics, each of which is hyperlinked to a total of 22 charts and graphs every week.
With a keen focus on targeted localism and multiplatform news and program content, television is thriving in the “Social Age,” according to the TVB which will highlight the many facets of local broadcast television’s ongoing evolution at the 2013 Forward Conference on September 18th in New York City.
TVB’s new annual award for Excellence in Local Media Marketing Solutions (EMMA), recognizes the local broadcast television station and advertiser who collaborated to deliver the most outstanding and effective local, multiplatform marketing campaign as judged by the Executive Board of TVB’s (the not-for-profit trade association of America’s commercial broadcast television industry) Station Sales Advisory Committee.
Local Broadcast News influences more conversations of Americans than any other medium, according to findings in a new research study unveiled today by the TVB, the not-for-profit trade association of America’s commercial broadcast television industry. “The American Conversation” study was introduced today by TVB’s Chief Research Officer Stacey Lynn Schulman at the organization’s annual industry-leading Forward Conference during a session focused on Local Broadcast TV News.
“According to Nielsen's 2Q 2013 Cross-Platform Report, on average, viewers spent 3 additional minutes with television content versus 2Q 2012 and an additional minute viewing versus 5 years ago,” noted TVB CRO, Stacey Lynn Schulman.
— Voter Interest in Local Political Programming Wins Time Period —
— Research Highlights Synergy Between Television, Facebook and Social Media Engagement – TV is the Driving Force —
Data from the full, recently concluded 2012/13 season indicates Live Plus Same Day (“Live+SD”) Time-Shifted measurement is consistently the best approximation of the national C3 standard for local television viewing behavior of American consumers.
— Even Among the Most Avid Video Streamers, Traditional TV Viewing Time Dwarfs Digital Streaming Time by 807% (243 mins/day vs. 26.8 mins/day)—
Different media channels drive different social media behaviors. The findings were revealed today from the TVB, the not-for-profit trade association of America’s commercial broadcast television industry, in the organization’s 2013 Cultural Currency study.
“First and foremost, in the immediate aftermath of the Boston Marathon bombing, the city of Boston came together in a demonstration of community support, caring and pride that Boston is known for. Throughout the week there was a critical need for accurate and timely information and we are extremely proud that local television broadcasters in the market were able to serve the community with wall-to-wall news that kept the citizens of Boston factually informed and safe.”
— 2013 Nielsen LPM data reveals gap between Live + Same Day and C3 ratings closing to within 4%, while gap between Live-only ratings and C3 widens to nearly 25%—
—Transition to New Site will Enhance Support of Local Broadcast Television Industry Through Business Development, Research, and Advocacy Efforts—
New York, February 26, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >2-12-13
New York, February 12, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >1-28-13
New York, January 28, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today released an analysis of NFL home-team, regular season viewing. The analysis reveals…More >1-25-13
New York, January 25, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the…More >1-17-13
New York, January 17, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from VP of Political Research and Analysis, Jack…More >1-14-13
New York, January 14, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from SVP & Chief Research Officer, Stacey Lynn…More >1-09-13
Las Vegas, January 9, 2013 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from EVP & Chief Marketing Officer, Abby Auerbach…More >11-28-12
New York, November 28, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >11-26-12
– Essential Trend to be Recognized by Advertisers Seeking to Reach Local Audiences –
– In First Week Six Weeks of New Season, Time-Shifted Portion of Broadcast TV Audience in LPM Markets Show Surging Local Trends – …More >11-14-12
Local broadcast stations unveil new Ad Council and NHTSA PSAs that illustrate financial consequences of buzzed driving.
New York, November 13, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today issued the following statement from Steve Lanzano, President and CEO of the…More >11-08-12
New York, November 8, 2012 – The TVB, the not-for-profit trade association of America’s commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of…More >11-07-12
Jack Poor of the TVB Available for Post Script on 2012 Political Advertising
Spending Analysis and Implications to Local TV Broadcasters and Advertisers
In First Week of New Season, Time-Shifted Portion of Broadcast TV Audience Rivals Total Viewers of Cable TV’s Top Shows
For the last several years, cable television has attracted its peak audiences during the summer programming season as broadcast networks traditionally program reruns during this period. However, Nielsen data, as analyzed by the TVB, indicates that this trend changed in the summer 2012 season.…More >9-27-12
Study Finds Television Remains the Dominant Distribution Channel for Driving Awareness and Sales
The TVB, the not-for-profit trade association of America’s commercial broadcast television industry announced the release of the…More >9-12-12
Report Released at TVB Forward Conference ’12 Shows that Top TV Markets Dwarf Cable News Nets’ National and In-Market Audiences
New York, September 12, 2012 – TVB, the not-for-profit trade…More >8-23-12
New York, August 23, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released findings of an analysis indicating that local early and late news…More >7-20-12
– Schulman Brings Over 23 Years of Cutting-Edge Research Experience to TVB –
New York, July 20, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television…More >6-05-12
New York, June 5, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released a proprietary TVB study conducted by Knowledge Networks, titled “…More >5-21-12
New York, May 21, 2012 – TVB, the not-for-profit trade association of America’s commercial broadcast television industry, today released a fact-based white paper, titled, “Upending the Upfront/Scatter Duopoly…More >2-29-12
NEW YORK, February 27, 2012 – Sunday night’s Academy Awards broadcast delivered strong ratings in many key moviegoing markets, outdelivering the national average by a wide margin, according to a…More >8-26-11
East Coast Station Tune-In and Website Visits Escalate After 5.8 Magnitude Quake
NEW YORK, August 26, 2011 – Across the East Coast, concerned citizens flocked to their TV sets to…More >7-27-11
Total station ratings in the top 10 Markets averaged 16.3; cable news networks averaged 5.8
New York, July 27, 2011 – In each of the top 10 markets, broadcast TV…More >6-09-11
NEW YORK, June 9, 2011 – A record number of American TV households are receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, according to…More >6-08-11
Broadcast accounted for all but a handful of the top 100 programs for 2010-11 season
New York, June 8, 2011--In the 2010-11 television season, broadcast dominated the primetime program rankings,…More >5-06-11
40.6 million people watched the speech on broadcast networks; 17.3 million watched on cable networks
New York, May 6, 2011—More than 70 percent of the 57.9 million people who watched…More >3-24-11
Automotive dollars return in a big way with a 53.7% increase
NEW YORK, March 24, 2011 –Local broadcast TV came roaring back in 2010, led by a surge in automotive…More >3-09-11
NEW YORK, March 9, 2011 – More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before, according to a TVB analysis of Nielsen…More >2-03-11
Borrell Associates report predicts 17% growth in 2011
NEW YORK, Feb. 3, 2010 – Web online sales at broadcast TV stations grew by 14% in 2010 to a record $1.4…More >12-16-10
NEW YORK, Dec. 16, 2010 – Wired-cable penetration of American TV households hit a 21-year low as more consumers opted to receive video programming via an alternate delivery system (ADS)…More >12-16-10
Spot TV Far Outpaces Other Broadcast TV Segments
New York, December 16, 2010—Local broadcast television ad revenues were up 31.7% in the third quarter of 2010 compared to the same…More >11-09-10
New York, Nov. 9, 2010—Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released…More >11-08-10
Viewers Remember Specifics of “On the Go” Advertising
New York, Nov. 8, 2010—A newly released case study on Mobile Digital Television advertising demonstrates that the emerging platform could provide advertisers
New York, Oct. 28, 2010—TVB today unveiled a completely redesigned website at the familiar url, www.tvb.org. The site features brand-new content such as Market and Station Profiles for all…More >10-13-10
Brad Seitter and Michael Ward join TVB’s SVP Business Development, Scott Roskowski, to work with customers on integrated marketing solutions. Both positions are based in New York.…More >10-12-10
TVB has announced a new, customer-centric mission to promote local marketing platforms. The new branding includes a new name for the trade association and a new logo.
New York, Sept. 23, 2010—In the latest indication of the increasingly good health of local broadcast TV, spot TV revenues were up 28.1% in the second quarter of 2010 compared
New York, July 14, 2010—Hope Etheridge has been promoted to chief operating officer at the Television Bureau of Advertising. She had been Vice President – Finance and Administration.
"Hope is…More >7-08-10
New York, July 8, 2010 -- TVB ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, passed the billion-dollar mark in order volume last week,…More >6-16-10
NEW YORK, June 16, 2010 – More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before, according to a TVB analysis of Nielsen…More >6-16-10
NEW YORK, June 16, 2010—Scott Roskowski has been named Director of Business Development at the Television Bureau of Advertising, a new position, TVB announced today. Mr. Roskowski is presently Vice…More >6-10-10
NEW YORK, June 10, 2010 – Spot TV was the strongest broadcast TV performer in the first quarter of 2010, posting revenue increases of 20.8% compared with the same period…More >5-25-10
NEW YORK, NY – May 25, 2010 – Television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important…More >4-20-10
NEW YORK, April 20, 2010 – Web sales growth at broadcast TV stations outpaced newspapers in 2009 as broadcasters gained ground against their in-market competitors and posted an 8.7 percent…More >4-12-10
AD COUNCIL'S "BUZZED DRIVING IS DRUNK DRIVING" CAMPAIGN TO BE FEATURED IN MOBILE TV SHOWCASE
"Project Roadblock" partnership with TVB reaches a new platform
Las Vegas, NV, April 12, 2010—The…More >3-19-10
BROADCAST TV REVENUES WERE DOWN 12.8% IN 2009
In 4Q, revenues were down only 4.5%, indicating the industry is recovering
NEW YORK, March 19, 2010 –Total broadcast television ad revenues…More >3-16-10
TVB LAUNCHES ON-AIR AD CAMPAIGN TO PROMOTE LOCAL BROADCAST TELEVISION
New York, March 1, 2010—The Television Bureau of Advertising has produced four 30-second commercials, promoting the value of advertising on…More >3-16-10
29.8% OF AMERICAN TV HOUSEHOLDS NOW SUBSCRIBE TO ALTERNATE DELIVERY, AN ALL-TIME HIGH
NEW YORK, March 11, 2010 – More American TV households are receiving video programming via an alternate…More >1-26-10
New York, Jan. 26, 2010—Abby Auerbach has been promoted to executive vice president and chief marketing officer, it was announced today by the Television Bureau of Advertising. Her previous title…More >
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