Mon., March 26, 2012 – Wed., March 28, 2012
Beverly Hilton
Los Angeles
TVB Member Discount Registration
Non-Member Registration
Wed., March 28, 2012 – Fri., March 30, 2012
Hilton Hotel
Austin, TX
TVB Member Discount Registration
Non-Member Registration
Thu., Feb. 16, 2012
New York Marriott Marquis
New York City
February 3, 2012
Washington Marriott
1221 22nd St., NW
Washington, District of Columbia
December 13, 2011, New York, NY — Fordham University
AAPC website
October 20-21, 2011, Chicago, IL — Hotel Allegro Chicago
AAPC website
Local Retail - Sept 30, 2011, 11:30 a.m. EDT
On September 30, 2011, ESA and TVB will present a free webinar, "Winning with TV," to address trends and opportunities in the local retail marketplace.
Webinar Highlights coming soon – Please check back
Special Event Members-Only Webcast
Friday, September 23, 2011
12 Noon - 1 PM (ET)
Members–Only: Webcast PowerPoint & Audio Presentation
Additional Resources
DirecTV/NCC Media Partnership
September 14, 2011
Conference Presentations & Videos
Members: Click here to view.
Southern Chapter Seminar
Thu, July 28th – Fri., July 29th, 2011
Orlando Airport Marriott
Special Event Members-Only Webcast
Wednesday, July 27, 2011
12 Noon - 1 PM (ET)
Webcast Presentation PPT
Additional Resource:
National vs. Local News Viewing
ESA/TVB Webinar: Real Auto Answers Webinar - May 20, 2011
On May 20th, ESA and TVB presented a free webinar, Real Auto Answers, to address trends and opportunities in your local auto industry.
RAA '11 Webinar Highlights
Set Top Boxes: A Measurement Game Changer? Panel Discussion
Tuesday, April 12, 2011,1:30 – 2:30 p.m., NAB Convention, Las Vegas
Moderator: Steve Lanzano, TVB President
Panelists include: Kantar, Rentrak, TRA, Nielsen, Sears, MediaBrands
AAPC 20th Anniversary Pollies Awards & Conference - March 10 & 11, 2011
Washington, DC - Georgetown
Members: Click here to read the full report
Audience Measurement: Where Are We Heading? - December 8, 2010
Members-Only webcast: A roster of senior level researchers discussed measurement options and challenges.
Members: View the Webcast Recording
ESA/TVB Webinar: The Service Industry - December 3, 2010
This webinar provided timely insights into the legal, financial, healthcare, and home service industries.
Click for Recording
TVB Forward Conference - September 16, 2010
The Forward Conference, the successor to TVB’s Forecast Conference, was a forum for expert opinion and discussion on the issues and concerns paramount to television broadcasters now and in the future.
Click for highlights of several outstanding sessions
ESA/TVB Webinar: Real Auto Answers - May 14, 2010
This webinar covered such challenging issues as “recession-recovering" a dealership, “edge of the DMA” marketing, broadcast vs. cable, web marketing tactics, and proper measurement of ad results.
Click for Recording
|
