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Selling with Cultural Currency Insights
Presenter: Stacey Lynn Schulman, TVB's Chief Research Officer
Presentation Date: Thursday, June 20, 2013, 1–2P (Eastern)
Please join Stacey Lynn Schulman, TVB's Chief Research Officer, for a webcast to hear about TVB's latest proprietary research on Cultural Currency.
Learn:
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What IS Cultural Currency and why is it so beneficial for broadcasters?
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How Cultural Currency differentiates local television from other advertising alternatives in your market
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How to turn Cultural Currency insights into more productive partnerships with your clients
TVB Members—Register Now! (You will need your member login)
Washington, DC | June 17–19, 2013
Washington Marriott
Campaigns & Elections website
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 Drive Past the Competition and Capitalize on Resurging Auto Opportunities | July 16, 2013
Ideas, Strategies and Tactics to Maximize Your Social Media Sales October 22, 2013 |
* NAB member login required—please visit www.NAB.org for more information |
New York City | September 18, 2013
Registration & details to come
Click here for sponsorship opportunities
San Diego, CA | April 2-4, 2014
Save the Date!
2013 Borrell Benchmarking Report on Local TV Stations' Online Revenue
May 22, 2013
Gordon Borrell, CEO of Borrell Assoc., discusses the state of the local website business, how TV station sites are performing now, how costs, profitability & strategies are shaping up and what things look like moving forward.
TVB Members-Only (please login to the TVB member site to view webcast materials below)
Chicago | May 19–20, 2013
The Mid-America Club 80th Fl
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Sacramento | June–4, 2013
Sheraton Grand Sacramento
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AAPC website
Wahsington, DC | April 3–5, 2013
Hyatt Regency Washington on Capitol Hill
AAPC website
Keeping it Simple and Keeping You Current:
A Research Webcast for AEs
Presenter: Stacey Lynn Schulman, TVB's Chief Research Officer
Presentation Date: March 21,2013
All webcast presentation materials (TVB members: You will need your member login to access)
March 10–12, 2013 | New Orleans Hyatt Regency
Conference Registration
- TVB Members (must be logged into the member site)
- Non-members
Conference Agenda
January 28–30, 2013
Fontainebleau Resort Miami Beach
NATPE website
Purchase Funnel 3.0
Thursday, September 20, 2012
The Futures Company study examines the impact of advertising on purchase behavior.
TVB Members: All Materials Available Here (webcast recording, PowerPoint and White Paper)
Non-Members: Click here
Conference Presentations & Videos — Members: Click here to view.
Conference Press Coverage — Click here to view.
June 27–28, 2012
Sheraton Grand Sacramento Hotel
AAPC website
June 18-20, 2012
Washington, DC
Campaign & Elections website
Keynote Presentation: Steve Lanzano
June 5, 2012
The Union League Club
New York, NY
SNL Kagan TV & Radio Finance Summit PPT
Conferences April 14-19, 2012 // Exhibits April 16-19
Broadcast Management Conference
Sunday, April 15 – Wednesday, April 18
Click here for information
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Mon., March 26, 2012 – Wed., March 28, 2012
Beverly Hilton
Los Angeles
TVB Member Discount Registration
Non-Member Registration
Wed., March 28, 2012 – Fri., March 30, 2012
Hilton Hotel
Austin, TX
TVB Member Discount Registration
Non-Member Registration
2012 Borrell Benchmarking Report on TV Station Websites
Tuesday, March 13, 2012
Webcast recording will be available to webcast registrants.
Thu., Feb. 16, 2012
New York Marriott Marquis
New York City
February 3, 2012
Washington Marriott
1221 22nd St., NW
Washington, District of Columbia
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