Agenda

Wednesday, September 12, 2012

Time & Life Building
1271 Avenue of the Americas (6th Ave & 50th Street), New York, NY 10020
8:00 am - 2:00 pm

 

The TVB Forward Conference is a forum for expert opinion and discussion on the issues paramount to television broadcasters now and in the future. Held each fall in NYC, leading experts share their views on the effect that economic, political, technological and consumer influences will have on US business and the advertising marketplace. This annual conference is attended by +300 Broadcast TV CEOs, CFOs, TV station GMs, senior sales executives and heads of the TV station rep firms as well as senior agency and marketing executives. 

Registration and Continental Breakfast

Chairman’s Welcome
Keynote

Bill Koenigsberg
President, CEO & Founder, Horizon Media

U.S. Economic Landscape

Dr. Neal Soss
Managing Director & Chief Economist, Credit Suisse

The Media Economy

Moderator: Harry Jessell
Editor & Co-Publisher, TVNewsCheck

Drew Borst
Vice President - Global Investment Research, Goldman, Sachs & Co.

Michael Nathanson
Managing Director, Nomura Securities International

Marci Ryvicker
Managing Director, Equity Research, Wells Fargo

Consumer Insights

Jim Russo
Vice President, Global Consumer Insights, Nielsen

What’s On the Minds of Our Customers?

Moderator: Steve Lanzano
President & CEO, TVB

Stevie Benjamin
Media Director, MillerCoors

Mollie Lawrence
Director Marketing Excellence, Agency & Partner Relations
Bayer Consumer Care

Key Category Intel

The Political Landscape

Kenneth Goldstein
President, Kantar Media CMAG

Elizabeth Wilner
Vice President, Kantar Media CMAG

Automotive Industry Overview

Itay Michaeli
Vice President, U.S. Autos and Auto Parts, Citi Investment Research

Broadcaster Awards

B+C Broadcaster of the Year

Ad Council Silver Bell

Lunch in Exhibit Area

 

 

 

 
 
 

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