Project Roadblock 2013 | Text and Social Media Options

Text Messaging:

You can help make these holidays as safe as possible by sending a “Buzzed Driving is Drunk Driving…Pass it On!” text message to your viewers during the holiday season (see other text suggestions in the Twitter section below). The goal is to create a viral peer to peer mobile messaging program initiated by your station. Once you send it out, your viewers can forward the text on to their friends and family and they in turn will forward it on to their list of contacts and so on.

Interactive Landing Page:

Direct viewers to visit the website, http://buzzeddriving.adcouncil.org, to take the pledge not to drive while buzzed and watch the humorous TV spots.  You can also post our Buzzed Driving infographic on your station’s web site or social media properties to show your viewers the cost of not planning ahead and designating a sober driver.

Facebook:

Become a fan of the National Highway Traffic Safety Administration’s (NHTSA) Facebook page and encourage your colleagues and station viewers to become fans as well. Feel free to post messaging and link out to the landing page or any of the YouTube videos. Also check out the Project Roadblock-themed memory matching game to learn the financial consequences of buzzed driving.

  • Today [insert name of station] signed up for the 10th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving,” A national PSA initiative created by the Television Bureau of Advertising (TVB) #NHTSAgov and #AdCouncil that will take place from December 26th and December 31st, 2013, the holiday period identified by NHTSA as having one of the highest incidences of drunk driving fatalities. Buzzed driving is drunk driving.
  • Winter is a rough time to be driving—don’t make the roads more dangerous than they already are: don’t drive impaired. Buzzed driving is drunk driving.
  • In 2011, drunk driving fatalities accounted for 31% of TOTAL motor vehicle traffic fatalities in the US.
  • Drunk-driving fatalities in the past 10 years have declined by 27 percent from 13,472 in 2002 to 9,878 in 2011.
  • Deaths in crashes involving drunk drivers with a blood alcohol concentration (BAC) of .08 or higher dropped 2.5 percent in 2011, taking 9,878 lives compared to 10,136 in 2010.
  • In 2011, 21 to 34 year olds accounted for 43 percent of the drunk drivers involved in fatal crashes.
  • In 2011, over 80 percent of all drivers involved in fatal crashes with a blood alcohol concentration (BAC) of .08 or higher were male.
  • In 2011, the BAC present among drunk drivers involved in fatal crashes was 4.5 times higher at night than during the day.
  • An average of one drunk-driving fatality occurred every 53 minutes in 2011.
  • 137 people died in 2011 during the New Year’s holiday period in drunk driving crashes. Buzzed driving is drunk driving. It’s the end of the year, and the perfect time to end impaired driving. Start the New Year off right. #HappyNewYear. Buzzed driving is drunk driving.
  • A new year is coming up! Do your part to lower the number of drunk driving vehicle crashes in 2013! Ring in the New Year safely. Buzzed driving is drunk driving.
  • 94 people died in drunk-driving crashes over the Christmas holiday in 2011. Stay off the roads if you are buzzed and you don’t have a sober ride home.
  • What do you wish for this holiday season? We wish for safe roads with no drunk drivers! Help us get the message out. Buzzed Driving is Drunk Driving.
  • In 2011, more than 230 people died in drunk driving crashes during the winter holiday periods. Spread the message: Buzzed Driving is Drunk Driving.
  • Among alcohol impaired drivers in fatal crashes, over 75 percent were found to be driving during the nighttime in 2011. Designate a sober driver so you can return home safely from those holiday parties! Buzzed driving is drunk driving.
  • Make plans for New Year’s Eve! Spur of the moment celebrations can lead to drunk driving! Designate a sober driver or stay the night. Celebrate safely!
  • What’s your New Year’s Resolution? How about adding not driving drunk to the list? #HappyNewYear. Buzzed driving is drunk driving.
  • Drinking and driving can have serious consequences. Don’t let your loved ones down by getting behind the wheel. Celebrate the holidays safely and designate a sober driver.
  • There’s a lot of traffic on the road during the Holidays. Don’t put yourself and everyone else on the road in danger: don’t drive drunk! Buzzed driving is drunk driving.

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Twitter:

Follow us on our NHTSA Twitter page and encourage your colleagues and station viewers to follow us as well. Feel free to post some of the recommended tweets below and feel free to link out to the landing page or any of the YouTube videos. Also, use the hash tag #buzzeddriving where appropriate and when character limits allow!

  • .@[insert name of station] signed up for the 10th Project Roadblock a national PSA initiative in partnership with TVB #NHTSAgov and #AdCouncil.
  • 2014 is just around the corner. A new year, a new chance to stop drunk driving! Save lives, spread the word. #Buzzeddriving is drunk driving.
  • Happy Holidays! Fill this season with holiday cheer by designating a sober driver before going to holiday parties!
  • Make sure these holidays are filled with love and merriment! Stay safe on those icy roads. #BuzzedDriving is Drunk Driving.
  • Happy Holidays! Fill this season with holiday cheer by designating a sober driver before going to holiday parties!
  • In 2011, more than 230 people died in drunk-driving crashes during the Christmas and New Year’s holiday periods. Help us keep the roads safe for a new year.
  • 94 people died in drunk driving crashes over the Christmas holiday in 2011. Stay off the roads if you are buzzed and you don’t have a sober ride home.
  • Happy New Year!! The road is a dangerous place around this time. Look up your local taxi service to get around town safely.
  • Nearly  9,880 people died in 2011 in crashes involving drunk driver. Drive safely. Don’t drive buzzed.
  • Holiday parties are a season staple. If you plan on drinking, plan to get home safely: designate a sober driver or call a taxi!
  • Everyone loves a good holiday party! But be sure to designate a sober driver before you revel in the holiday cheer!
  • Who are we kidding? We all know that #BuzzedDriving is Drunk Driving. Keep the roads safe this holiday season.
  • Pass this message along: Always designate a sober driver for all your holiday party traveling!
  • Going out to some holiday parties? It’s a good idea to have a taxi service phone # saved in your cell phone or designate a sober driver.
  • As this holiday season comes to an end, be sure to celebrate safely. Sober driving saves lives!
  • An average of one drunk-driving fatality occurred every 53 minutes in 2011.
  • Did you know buzzed driving can cost around $10,000 in fines, legal fees, and increased insurance rates? #buzzeddriving

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