Industry News
Articles and announcements about the broadcast industry.

12/15/2017
The TVB doesn’t forecast revenue, but Steve Lanzano is pretty optimistic about the year to come—especially for NBC affiliates who’ll not only have the Super Bowl to heat up Q1 but also the PyeongChang Winter Olympics.
12/15/2017
Pay-TV subscribers seem to be slow in switching providers or cutting the cord, based on a new survey by TiVo. When asked, 82.8% of respondents said they had a cable or satellite service, compared to 17.2% who didn't, only down 0.4% from Q3 2016.
12/14/2017
Fox Chairman Rupert Murdoch said that “New Fox,” pared down by its deal with Disney to its broadcasting assets and national news and sports networks, is interested in expanding its portfolio of TV stations.
12/14/2017
OTT’s share of total digital video spending rose from 8% a year ago to 26% in October 2017. But the end of the year, SpotX expects OTT’s share to hit nearly 30%.
12/14/2017
Ajit Pai, the chairman of the commission, said the rollback of the rules would eventually help consumers because broadband providers could offer people a wider variety of service options.
12/13/2017
Fox is partnering with a major brand—Old Navy, the show’s exclusive retail partner—for integrations, six-second and 30-second ads and Facebook Live backstage access.
12/13/2017
Analyst Joel Espelien at The Diffusion Group says industry sources have confirmed to him that Amazon is still working to launch a skinny bundle of live TV channels as part of its Amazon Prime membership package in the first half of 2018.
12/13/2017
The biggest winner in the battle to win the fracturing television audience has been Netflix. Will it become a loser amid the deal making roiling the media industry?
12/13/2017
The North American sports business is expected to grow 3.7% to $71 billion in 2018 as media rights become the biggest ticket item, surpassing gate revenue for the first time, according to a new report by PwC.
12/13/2017
In a tenuous market for short-form video content, digital video creators might have a new, but old friend: TV networks.
12/13/2017
According to ad-tracking outfit Advertising Analytics LLC, as of last Friday, Democrat Doug Jones’ campaign had outspent Moore by nearly a six-to-one margin on the airwaves, $7.2 million to $1.2 million.
12/13/2017
What 18-year-old wants to be told they share anything in common musically, politically, or socially with a 49-year-old? The same dynamic exists with the other target demo group…Adults 25-54. A 25-year-old rarely has the same lifestyle habits as a 54-year-old. It defies logic that they are considered the same consumer by advertisers.
12/11/2017
According to Cord Cutters News, which has been tracking local deals announced by virtual MVPDs, Hulu Live has more than 440 local CBS, ABC, Fox, My Network TV and Telemundo stations signed up for broadcast retransmission licensing deals.
12/11/2017
According to a recent survey of more than 1,000 consumers in the U.S. by ratings firm Clutch, ads influence 90% of consumers to make a purchase, and many are doing so after seeing or hearing an ad on TV (60%), in print (45%), online (42%) and on social media.
12/11/2017
One thing is clear: the TV ecosystem of today will definitely not be the TV ecosystem of tomorrow. Millennials are cord-nevers who didn’t grow up in a world of TV networks.
12/11/2017
TVB president Steve Lanzano said stations will be able to offer clients addressable advertising based not just on geography but also behavioral characteristics —which means a station can deliver different ads to specific households and mobile devices— all on a large scale that TV stations have always offered marketers.
12/8/2017
TV customers have a high rate of starting and stopping many new OTT services. Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base.
12/8/2017
comScore has achieved accreditation from the Media Rating Council for its Sophisticated Invalid Traffic detection and filtration system for mobile in app traffic.
12/8/2017
Nielsen launched a video performance evaluation solution, which uses both active and passive techniques to understand IP-based video content delivery.
12/7/2017
Networks haven’t been getting full credit from Nielsen for all of the people watching live television through streaming services, illustrating the pressures on the measurement company to keep up with the rapid evolution of viewing habits.
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