Industry News
Articles and announcements about the broadcast industry.

Major trade groups of the advertising industry have come together to provide counsel to Congress as a federal legislation around privacy is discussed.
Forrester Research completed a survey on behalf of the National Retail Federation and found more store openings than closings are in the works for 2019. The research shows more than a third of stores expect to end the year with more locations than at the end of 2018.
The Justice Department is OK with Nexstar's spin-offs of eight TV stations to Scripps, part of its deal to acquire Tribune.
Nielsen says its branded content testing suite has the ability to evaluate the advertising effectiveness of brand sponsorships in podcasts, focusing on three key areas.
ABC Owned Television Stations Group president Wendy McMahon shares how she wants to modernize local broadcasting.
Online TV bundles are getting bigger and prices keep rising, edging closer to the cable bundles they were designed to replace and muddling the economic equation that has prompted millions of Americans to cut the cord.
Streaming TV providers like YouTube TV, DirecTV Now and Hulu with Live TV lured users with digital “skinny bundles” that were cheaper than cable, now many are raising prices.
Video advertising and monetization platform SpotX and audience-based sales platform Clypd said they integrated their platforms to let advertisers more efficiently buy commercials across linear TV and over-the-top.
According to research from Dynata, commissioned by TVB, over 80% of all Mississippi voters said that they trust news from local broadcast TV. Only 60% trust cable and 37% trust social media.
In a speech at the ANA Media Conference, P&G’s chief brand officer, Marc Pritchard, blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads.
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