Industry News
Articles and announcements about the broadcast industry.

10/19/2017
A report from Kagan, a unit of S&P Global Market Intelligence, sees live streaming as a big opportunity for companies who already know a lot about producing live video.
10/18/2017
Nielsen found a way to measure and share Netflix ratings. "It provides transparency for an environment that has been pretty much a blind spot for studios and broadcasters," Megan Clarken, president of Nielsen's so-called Watch division.
10/18/2017
Close to 22 percent of the U.S. population, age 35 and younger, are "cordless" viewers of television. The industry will explore how to reach these viewers who may not be seeing ads.
10/18/2017
Thanks to its smart TVs, LG Electronics controls Channel Plus, a streaming service that brings the granularity of digital advertising into the world of connected TV by embedding pre-, mid- and post-roll video ads into TV streams.
10/18/2017
As CBS bets big on the latest original "Star Trek" series as the anchor for its fledgling streaming subscription service, it’s relying on Google's technology to deliver ads.
10/18/2017
The FCC is giving TV stations and MPVDs $1B to cover initial expenses in the repacking of close to 1,000 TV stations. It’s less than broadcasters wanted but the FCC says it should cover what they need to get going.
10/17/2017
According to TVision's findings for Q2 2017, primetime shows, particularly reality shows, garnered high levels of attentive viewing. However, is this a reflection of America's changing tastes, or is it due to the time period measured?
10/17/2017
Snapchat has turned to NBCUniversal for help making its first big push into scripted programming. The companies will form a joint venture to develop and produce new shows for Snapchat.
10/17/2017
The U.S. FCC Chairman Ajit Pai said the agency doesn't have authority to revoke broadcast licenses, despite suggestions from President Donald Trump.
10/17/2017
Google is introducing new ad tech products that'll enable broadcasters to maximize revenue by making break formats more flexible in their OTT and streaming content.
10/17/2017
Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.
10/17/2017
As the new TV season gets underway, broadcast networks remain dominant and roughly 80% of broadcast series’ weekly audience in prime time among adults 18-49 and 25-54 is live.
10/17/2017
According to a study by Ericsson ConsumerLab, video consumption will be almost evenly split between linear and on-demand viewing by 2020.
10/17/2017
A letter from almost five dozen members of Congress calls on FCC Chairman Ajit Pai not to move off the FCC's current timeline for repacking TV stations.
10/17/2017
Connekt’s baseline idea is to integrate t-commerce capabilities into IP-enabled devices, such as smart TVs, driving true scale into that business and delivering more engaging ad experiences.
10/17/2017
As Amazon ventures into live sports, advertisers who purchased spots on Amazon’s NFL telecasts are sizing up the platform’s potential and determining how best to exploit it.
10/17/2017
Video programming distributors focus on expanding Hispanic and Spanish-language streaming content. These efforts are an outgrowth of the fact that Hispanics have long been active consumers of mobile video.
10/17/2017
The TV business remains No. 1 with consumers this holiday season. According to the Consumer Technology Association, TVs, followed by laptops and smartphones, hold the top three CE spots on Christmas wish lists.
10/17/2017
A study from the CMO Council and Dow Jones finds that 72% of brand advertisers engaged in programmatic ad buying are now concerned about brand integrity and control in digital display placement.
10/16/2017
Consumers in Europe are more likely to block ads, and the United States isn't far behind. About 26% of U.S. consumers use ad-blocking software, and in 2018 Google will give consumers another way to block ads through its Chrome browser.
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