Industry News
Articles and announcements about the broadcast industry.

7/18/2018
For brands that crave scale for their campaigns, there's little question that TV remains one of the most effective channels. Nielsen numbers show that 96% of U.S. homes have TVs.
7/18/2018
The company is looking to showcase small businesses—and small-business owners—with a new campaign, “Keep it Local,” from 72andSunny in New York.
7/18/2018
Advertisers will be able use the Nielsen-branded audience segments they’re accustomed to using when purchasing inventory on Snapchat’s ad buying platform.
7/18/2018
YouTube is proving to be a stronger — and more lucrative — platform that also happens to be a better hand-in-glove fit for broadcasters’ content, when compared to Facebook.
7/18/2018
TVNewsCheck today named Fox TV Stations as its Station Group of the Year for 2018, citing its desire to expand into additional markets, its prominent role in the development of first-run syndicated programming and its growing commitment to local news and sports.
7/18/2018
Luke McGuinness was named president/COO of TVision after the company secured $11.5 million in new funding. He will oversee product, go-to-market, partnerships & business development and operational functions.
7/18/2018
TV’s 2018 started off more slowly than some anticipated, but it hasn’t reduced optimism. Nearly three in 10 (28%) sales executives, managers and reps expect the industry to grow 6% or more this year.
7/17/2018
Tribune has launched an “always-open” TV ad sales operation thanks to a technology partnership with programmatic TV player WideOrbit.
7/17/2018
The National Retail Federation and Proper Insights and Analytics project that total spending for K-12 schools and college combined will reach $82.8 billion, nearly as high as last year’s $83.6 billion.
7/17/2018
As the OTT service’s stock soars, Wall Street strains to find risks. Media companies are buying assets to compete with Netflix, which is expected to report adding more subscribers when it discloses its Q2 results.
7/17/2018
FCC Chairman Ajit Pai said that he has “serious concerns” about Sinclair Broadcast Group’s plans to merge with Tribune Media, adding that the agency cannot approve the transaction as is.
7/17/2018

Collectively, the growing wave of streaming and OTT versions of linear programs has generated a tidal wave of usage, posing challenges to producers and distributors who are trying to create a ‘consistent experience’ for audiences using multiple delivery systems.

7/17/2018
TV's evolution is accelerating with a flurry of M&A activity in the marketplace. Driven by a need to simplify ads by strengthening the connections between content, data and platform, is a clear signal that TV has begun to evolve.
7/17/2018

Nielsen had already been using PPM findings for its out-of-home product, to capture viewing in restaurants, bars, retail settings, etc. This year, it was supposed to integrate data from the PPM panels to its local TV ratings.

7/17/2018
TVision Insights, a measurement firm focusing on the attention paid to programming and advertising on TV, said it raised $11.5 million in new funding.
7/17/2018
NBCU is rebranding the subscription offering from its crafting brand Craftsy as “Bluprint,” marking a new foray into direct-to-consumer video offerings.
7/17/2018
Netflix missed its subscriber addition projections for the first time in five quarters, leading shares to tumble.
7/16/2018
In its battle with digital competitors, TV networks are turning to analytics startups who turn big data into a clearer picture of who’s watching and what viewers are buying.
7/16/2018
Telemundo, which has the exclusive Spanish-language rights to air the soccer tournament, is celebrating over its better-than-expected advertising revenue, despite less-than stellar ratings.
7/16/2018
Recently, Univision completed a new engagement study using both Nielsen and comScore data that demonstrated how Univision connects with its viewers with both greater engagement and longer length of tune.
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