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Articles and announcements about the broadcast industry.

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ATSC 3.0 was everywhere at the 2017 NAB Show, and it’s no longer simply an interesting technical exercise. Broadcasters are serious about building their future on the next-gent TV standard, and the annual industry gathering gave them ample opportunity to see how.
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TV broadcasters have a lot on their minds this year at the NAB Show. But no issue facing over-the-air TV broadcasters at this year’s gathering tops the FCC-mandated repack of the television spectrum.
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The Interactive Advertising Bureau has released a study about how viewers watch both TV and subscription-service entertainment like HBO and Hulu and how people discover new content to watch.
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Broadway Video is best known for its many famous productions. Soon, the production house may gain a reputation for helping NBC’s advertisers as well.
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During his first NAB Show appearance as FCC chairman, Ajit Pai laid out the regulatory philosophy broadcasters have waited for decades to hear.
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Sports programming remains an important source of viewing of traditional TV. As a genre, it represents an outsized source of costs, revenues and strategic leverage between networks and distributors.
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ComScore announced that it will offer free viewability measurement to clients across global markets.
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Should TV viewers soon expect a deluge of ads customized to their individual households? Maybe, if addressable television continues to build on the momentum it’s showing.
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2017 could be broadcasters’ breakout year monetizing social media, if they make the changes in sales required to do so, according to a new report issued by BIA/Kelsey and Share Rocket.
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The Weather Co. is introducing major enhancements to its Max Engage solution for news stations. “Broadcasters will be able to seamlessly deliver personalized digital content for audiences with higher frequency — without burdening news station staff.”
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NBC doubled down on social to drive interest in its shows. That has meant a successful non-linear experience for viewers and advertisers of NBC hits new and old, from The Voice to Saturday Night Live to This Is Us.
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At a ribbon-cutting ceremony at the 2017 NAB Show, ATSC board members officially opened the NextGen TV Hub powered by ATSC 3.0 to show the entire television industry that the future of TV has arrived.
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In a media ecosystem that is rapidly transforming, the uniqueness of each client's competing needs is one challenge that Nielsen is facing head on.
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Radio Frequency Systems (RFS), a designer and manufacturer of antenna systems, unveiled at the 2017 NAB Show a customized planning tool to help broadcasters build their new TV antenna system in preparation for the U.S. spectrum repack.
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Google announced that it would be offering advertisers the ability to buy traditional TV ads. It's not the internet giant's first attempt at selling for traditional TV, but this time around, industry experts believe it will stick, because the way audiences consume media has evolved.
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NAB president Gordon Smith told a NAB Show crowd that the story of broadcasting was built on innovation, inspiration and imagination, signaling a new convergent, digital future for broadcasters. Technology may change, he said, but "the highest-quality content will always find its way to broadcast TV because of its unparalleled reach."
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BIA/Kelsey and comScore unveiled a new partnership that will integrate comScore's local television audience measurement information with BIA/Kelsey's local advertising spending data and forecasts.
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Disney|ABC Television Group announced plans to ramp up its commitment to OTT TV distribution, with more than 160 ABC affiliates signed on to launch services through the group’s Clearinghouse initiative.
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Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from conventional TV sets to hand-held digital devices.
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Attempting to dispel the notion that CBS All Access’ user base is comprised of a bunch of young, urban dwelling cord-cutters, CBS Interactive CEO Jim Lanzone told a packed room full of broadcast-industry folks at NAB that “it’s an early-40s audience—only 30% of the audience is millennial.”
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