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Articles and announcements about the broadcast industry.

6/23/2017
If this isn’t proof that digital isn’t the answer for local businesses, then you shouldn’t be a broadcast media sales executive.
6/23/2017
Borrell Associates forecasts local advertisers will spend 5.4% more on promotions this year and then add another 3.9% to their spending in 2018. “I know that sounds modest but in light of some traditional media which are going in the opposite direction this is good news,” Borrell VP Corey Elliott said during a webinar this week.
6/23/2017
At the Promax BDA Station Summit in Las Vegas, local marketers and station groups outlined ways in which local TV can survive – even thrive – in an increasing competitive, fractured video ecosystem. In SmithGreiger's recent consumer survey, local news ranks third with 53% of consumers tuning in, compared with 62% watching movies, 54% watching TV dramas and 46% watching national news.
6/22/2017
President Trump has said that he “will be including a provision in our $1 trillion infrastructure proposal to promote, foster and enhance broadband access for RURAL [emphasis his] America”. Trump's pick for FCC chairman, Ajit Pai, has said closing the rural digital divide is a priority for him and the commission.
6/22/2017
A new report from Boston-based Strategy Analytics finds that while a shift from “traditional” MVPDs is indeed taking place, it’s happening, um, despacito … slowly. According to Strategy Analytics’ new Subscription Video and TV Forecast – North America report, overall annual spending on subscription video and TV services in the U.S. will peak at $130.3 billion in 2019. Revenue will then decline to $125.7 billion by 2022.
6/22/2017
Just-released Kantar Media data shows TV outperformed the overall U.S. advertising during Q1 despite a lack of political dollars in just about every city. Kantar says television revenue declined 1% during the first quarter compared to a year ago. That compares to a 3.0% decline for total U.S. ad spend during the first three months of the year.
6/21/2017
According to Advertising Analytics, Principled PAC bought seven spots targeting FXNC on the Atlanta Interconnect June 18 and 19. The buy totaled $12,370.
6/21/2017
A new report by the Data & Marketing Association (DMA) finds that programmatic advertising and mobile payments are the leading technologies being adopted by marketers today with 32% and 31% of the marketers surveyed using them, respectively.
6/21/2017
National TV ad spending rose 2% in May from a year ago, according to new figures from research company Standard Media Index. Broadcast networks registered a 1% increase, while cable networks posted a 2% gain.
6/21/2017
Broadcasters saluted their own and Bon Jovi at NAB Education Foundation's annual Service to America Awards dinner in Washington, D.C. Bon Jovi was given an award for his efforts to house and feed the homeless—the Service to America Leadership Award.
6/21/2017
At S&P Global Market Intelligence’s 34th annual TV & Radio Finance Summit, TV execs Busch (Nexstar), Lanzano (TVB), Latek (Gray) and Pruett (Sinclair) addressed 2017 ad spend, core ad categories and political projections.
6/21/2017
Despite Democrat Jon Ossoff’s loss to Republican Karen Handel in the House special election, last night's results were far from a disaster for Democrats, and Republicans shouldn't be tempted to believe their House majority is safe. In fact, their majority is still very much at risk.
6/21/2017
A new survey of ad buyers conducted by Borrell Associates shows broadcast TV is one of the areas least likely to face shrinking budgets. The survey indicates that the industry remains strong because of the quality of its TV Sales Reps. 
6/20/2017
New York Times CEO Mark Thompson is among those who consider the state of digital advertising to be beset by fraud, bots, bad ad placements and oodles of ad tech. “In terms of brand safety, you couldn’t think of a more dangerous environment,” Thompson said. “A monster has been created.”
6/20/2017
A media agency looking to make a spot TV buy in Jacksonville, Florida recently tested with Cox Media’s Videa, a local TV programmatic ad technology company. Right now, there are many local TV programmatic services in operation, or will start up, with different operations and  distribution. This list includes WideOrbit, Videology, Videa and ITN Networks.
6/19/2017
Nielsen announced that Zenith, which is part of Publicis Media, has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency TV ratings data across all 210 designated market areas.
6/16/2017
Twitter unveiled an update to its mobile app that enables users to block ads on mobile webpages opened via the app.
6/15/2017
A federal court has allowed the FCC's reinstatement of the UHF discount to take effect, paving the way for deals like Sinclair/Tribune.
6/15/2017
The FCC will allow LPTVs and translators a way to stay on the air if T-Mobile asks them to exit their spectrum before the first special displacement window for seeking new channels opens, likely in early 2018.
6/15/2017
Northwest Broadcasting is joining Nexstar Media Group, Sinclair Broadcast Group, and Univision as the first affiliate member of the consortium, created to promote spectrum aggregation, innovation and monetization and enhance the operators’ abilities to compete in the wireless data transmission sector.
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