Industry News RSS
Articles and announcements about the broadcast industry.

3/24/2017
The FCC has adopted a Report and Order that expands broadcast stations’ ability to share a single TV channel so viewers can continue to receive their broadcast programming.
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3/24/2017
The difficulties of navigating today’s TV and video discovery environment haven’t been lost on digital content companies, many of which are experimenting with new tools and techniques to help viewers find better content.
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3/24/2017
The decision by high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television.
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3/23/2017
Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.
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3/23/2017
After years of explosive growth, mobile media usage may be slowing down, according to a new report from comScore. Meanwhile, traditional live TV still holds a strong position versus both delayed viewing and competition from over-the top.
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3/23/2017
Months after kicking the tires on a modest reduction of in-game commercial stoppage, the NFL on Wednesday said that it is working with broadcasters on a scheme to restructure the ad pods in all future televised contests.
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3/23/2017
Google’s advertising crisis went global after some of the biggest marketers including AT&T Inc. and Johnson & Johnson halted spending on YouTube and the internet company’s display network, citing concern their ads would run alongside offensive videos.
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3/22/2017
A new white paper from comScore examines some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead — and beyond.
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3/22/2017
The TV industry has been busy in the past year, and as broadcasters head back to Las Vegas for the NAB show, expect to see issues like regulation, standards and new technology implementations dominate discussions.
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3/22/2017
There are still some issues yet to be resolved with ATSC 3.0, but the standard is pretty much complete, and this year’s spring NAB Show will mark its coming-out party
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3/22/2017
"This is Us" has proved that there's still no matching broadcast television when it comes to finding the best chance of reaching the biggest audience.
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3/22/2017
A new study estimates that $12.48 billion of ad spending in 2016 was fraud, or was the result in invalid traffic, which is double the earlier $7.2 billion industry estimate.
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3/22/2017
More than four out of five Americans (82%) trust print ads (newspapers and magazines) over other traditional forms of advertising with 80% of those surveyed putting their trust in TV ads, suggests a recent survey by MarketingSherpa.
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3/21/2017
In today’s quickly evolving and highly fragmented advanced TV universe, everything begins with data, according to Mike Bologna, president, GroupM’s Modi Media.
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3/21/2017
Nielsen Catalina Solutions (NCS) launched a cross-media sales measurement tool for digital and TV advertising with Facebook.
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3/21/2017
Since Trump’s inauguration in January, the late-night talk shows that skewer President Donald Trump the most mercilessly are seeing big ratings gains and an accompanying increase in scatter market ad revenue.
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3/21/2017
In a bid to strengthen its #SeeHer gender-equality push, ANA is making the ad-scoring system behind it available for any copy-testing service, meaning it could become a standard module in the software engines by which analytically inclined marketers evaluate ads.
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3/21/2017
Pivotal Research Group analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of February 2017.
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3/21/2017
According to a study of Kellogg Co. brands by Nielsen Catalina Solutions, ad viewability matters when it comes to generating sales with online video, but not as much as whether the ad is likable.
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3/20/2017
Advertisers looking for the biggest return on their investment should take a closer look at purchasing inventory on sitcoms, according to new research from CBS and Nielsen Catalina.
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3/20/2017
Using its “vision technology,” TVision Insights says its findings for top TV shows should be considered differently versus other third-party research companies touting pure traditional viewership measured data, because its technology measures the time, second-by-second, that viewers' eyes are focusing on a TV screen.
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3/20/2017
Kantar Media, a global leader in media intelligence, estimates that the annual NCAA Division 1 Men’s Basketball Championship generated a record-setting $1.24 billion of national TV ad spending in 2016, making it one of the most valuable franchises in televised sports.
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3/20/2017
Sports programming remains an important source of viewing of traditional TV networks. As a genre, it represents an outsized source of costs, revenues and strategic leverage between networks and distributors.
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3/20/2017
For the first time in its 42-year history, “Saturday Night Live” will actually be live across the entire country. In a move aimed at boosting the audience for sketch show as its television season winds down, NBC said “SNL” will be time-zone agnostic for its final four episodes
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3/20/2017
In an attempt to retain federal funding, Planned Parenthood has launched a $1 million ad campaign heavily focused on TV. The campaign also includes digital ads and “grassroots events” nationwide, according to Planned Parenthood executive vice president Dawn Laguens.
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