Industry News
Articles and announcements about the broadcast industry.

NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain technology, this year will bring the technology from digital media into OOH, OTT and linear TV ad inventory.
NBC, MSNBC, and Telemundo will air the first Democratic primary debate in June.
Experimenting with 5G and ATSC 3.0 has its advantages. Broadcasters can learn to customize viewer experiences, leverage cutting-edge technology for personalized advertising and display companion content on a smaller device as viewers watch television.
NBCU has inked a deal with TV attribution company Data Plus Math that will expand its efforts in tying a marketer’s video advertising on NBC with business outcomes such as website visits, in-store traffic and sales.
Consumers that watch ad-supported streaming services are largely incremental to those that watch linear TV; they represent a high-value audience, and they are highly receptive to ads, according to an IAB study.
Millennials like and watch as much broadcast TV as everyone else, reports Nielsen. They are high consumers of mobile content and local TV can begin to respond to the desires of this audience by offering targeted programming and reaching them on their devices of choice.
Smart TV’s are driving the era forward; services are able to distribute their exclusive content more widely. Roughly 75% of all U.S. TV households have a smart set, smart device or both.
The additional viewing in bars, hotels, health clubs and other locations measured by Nielsen, brings the total viewership for the game to 112.7 million.
A study by the VAB finds that Amazon, which streamed Thursday Night Football this season, delivered an average 500,000 people during the 2018 season. It was still no match for traditional TV, which delivered, on average, an audience of more than 14 million.
Marketing tech company 4C says it’s seen a greater number of direct-to-consumer brands using TV to gain a share of consumers’ wallets.
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