Industry News
Articles and announcements about the broadcast industry.

9/17/2018
Innovid, a tech platform that says it services one-third of all video ads, says it saw a 30% increase in the number of advertisers running on connected TV’s in 2017 compared to the previous year.
9/14/2018
TV stations in the hurricane’s path layout preparation plans.
9/14/2018
The Broadcasters Foundation Emergency Grant Relief Program provides an expedited application process that is streamlined to deliver emergency funds as quickly as possible to qualifying individuals who work (or have worked) in broadcasting.
9/14/2018
eMarketer predicts strong holiday sales online, up 16.2 percent from last year. “Heading into 2019 will be a different story, though, as tariffs on products and raw materials for the top-selling U.S. e-commerce categories will take effect,” eMarketer’s analysts warn.
9/12/2018
Nielsen said its board of directors have expanded its strategic review beyond to disposition of the company’s buy segment and could lead to a sale of the company.
9/12/2018
Nielsen has updated its Social Content Ratings to enable TV networks to measure the impact of owned content posted on social networks.
9/12/2018
According to Ogilvy’s 2018 Global Media Influence survey, of the North American respondents, 42% said local media is more important than ever, with an equal amount saying the model needs to change.
9/12/2018
Soon, advertisers and media agencies will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency across the full campaign.
9/12/2018
The power of local television will be on full display during the next several days as forecasters predict Hurricane Florence strikes the region with its worst storm in a quarter century. Stations have wasted no time getting ready both on-air and behind the scenes.
9/11/2018
One-third of pay-TV households in the US have downsized their pay-TV packages, and that while pay-TV operators lost more than 7 million subscribers in the past five years, online video subscriptions have increased by more than 100 million over the same period.
9/11/2018
Hearst Television has launched a series for Facebook Watch that features local reporting from the company’s TV stations in 26 markets in the U.S.
9/11/2018
ComScore said it has made a deal to provide Adobe Advertising Cloud customers contextual targeting.
9/11/2018
Senate Leadership Fund is accusing Rosen of voting to shut down the government in this new ad.
9/10/2018
Modern viewers may watch what they want when they want, but many are OK with the network telling them when to tune in
9/7/2018
Nielsen has raised its national Television Household Universe Estimate to 119.9 million TV homes for the 2018-19 season from 119.6 last season.
9/7/2018
The length of time users have owned an OTT video service -- as well as its cancellation rates -- have remained relatively steady over the last three years, according to Parks Associates.
9/7/2018
Broadcaster adoption of the new ATSC 3.0 broadcast standard will allow stations to reach the growing number of portable media devices that are garnering more of the time Americans spend consuming media.
9/7/2018
Fox, which this season is adding Thursday Night Football to its NFL portfolio, expects to sell more streaming advertising after getting expanded digital and mobile rights from the league.
9/6/2018
It is eminently clear that advertisers have made substantial revisions to their media plans and are pumping the breaks when it comes to increasing digital spend. The results have been sobering!
9/6/2018
OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emergi
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