Industry News
Articles and announcements about the broadcast industry.

1/14/2019
CBS and Nielsen said they have reached an agreement for Nielsen to continue providing the company’s networks and stations with national, digital and local audience measurement.
1/11/2019
CBS has rolled out the station’s 24/7 live streaming service, CBSN New York, with other CBS markets to follow. Offering round-the-clock live breaking news, local coverage and weather.
1/11/2019
For the first time, CBS will stream the Bowl on OTT platform CBS All Access.
1/11/2019
For TV the best number was the better-than-expected year-end auto sales number, which showed 17.3 million vehicles were sold last year. TVB’s Steve Lanzano estimates 16.9 million vehicles will be sold this year.
1/11/2019
McDonald's is conducting a review for the local U.S. media business. Following the review, McDonald's will allow local co-ops to choose from a variety of media agencies to work with.
1/10/2019
ComScore's new deal with TV station owner Nexstar Media Group is the latest sign the ad industry is warming to alternative TV currencies.
1/10/2019
AB InBev which has been a major Bowl advertiser for three decades and has exclusive advertising rights in the alcohol category, will be the game’s largest advertiser this year, with a total of 5 minutes and 30 seconds of ads for five brands.
1/10/2019
NBCU chairman for ad sales and client partnerships Linda Yaccarino said that her company will continue to cut ad clutter, increase addressable advertising and make ads more contextually relevant by using artificial intelligence.
1/9/2019
According to eMarketer, more than half of the US population uses a Connected TV today. And by the end of 2021, NPD forecasts that there will be 275 million Connected TV devices, with Smart TV driving half of this growth.
1/9/2019
During an interview Marc Pritchard described the progress toward transparency as “largely finished with round one.” That initial round involved getting platforms to allow third-party companies to verify viewability, fraud, reach and brand safety.
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