Industry News
Articles and announcements about the broadcast industry.

11/16/2018
Digital publishers are finding that automating their ad selling, fulfillment, and billing processes can provide economic efficiencies similar to those media buyers are experiencing.
11/16/2018
Major League Baseball and 21st Century Fox signed a new rights agreement that will keep the national pastime’s biggest games on Fox Sports and Fox Broadcasting for the next several years.
11/15/2018
The official numbers are in, and according to WPP competitive ad tracking units Kantar Media and its CMAG political media specialty division, the 2018 campaign ad spending set new bars for both broadcast TV and digital media.
11/15/2018
Cord-cutting reduced pay-TV subscription counts in Q3 by the greatest number ever seen in a single quarter, as tallied by Leichtman Research Group.
11/15/2018
The ANA is hoping to help marketers figure out their companies’ socially conscious purpose, and find a way to communicate that to customers.
11/14/2018
Expanding on its ability to measure more granular viewing on cross-media platforms, Nielsen has started Nielsen Advanced Audience, a suite of new media measuring products for new audience segment-based media buying across linear and digital ecosystems.
11/14/2018
Video streaming questions continue. For consumers, it's how many streaming OTT products to own. For media businesses, it's how many OTT partners to have.
11/14/2018
While their ranks have thinned over the years to just four now and their audiences growing older, CBS’s The Young and the Restless and The Bold and The Beautiful, ABC’s General Hospital and NBC’s Days of Our Lives are still drawing viewers that lots of advertisers lust after.
11/14/2018
The Trump administration will hold off for now on imposing new tariffs on automobile imports as top officials weigh revisions to a report on the national security implications.
11/14/2018
Two years after Facebook extended its Audience Network ad network to the connected-TV market, Facebook is shutting down the connected-TV side of its ad network and will stop selling ads inside publishers’ OTT apps by January 2019, according to a company spokesperson.
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