Industry News
Articles and announcements about the broadcast industry.

5/6/2019
According to new research from Samsung Ads, a plurality of consumers that watch on Samsung devices stream TV and watch linear TV. They make up 38% of Samsung TV owners, compared to 32% who only watch linear TV, and 30% who only stream TV.
5/6/2019
The National Football League and Fox are making a change in the Super Bowl that is expected to make TV’s most watched event easier for viewers to watch.
5/6/2019
NBCU unveiled the launch of ShoppableTV, which will give TV viewers the opportunity to buy products within the environment of their favorite TV shows by holding their mobile phones to the screen during so-called on-air shoppable moments.
5/6/2019
Broadcasters, cable operators and digital media were in an agreement on one important point at a Department of Justice workshop on Competition In TV and Digital Advertising, they see themselves as equal competitors for local ad dollars.
5/3/2019
Programmatic TV ad spending is expected to reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.
5/3/2019
The 2019 NFL Draft set new TV ratings and viewership marks, according to Nielsen.
5/2/2019
Locast, the free over-the-air broadcast TV streaming service said it has added iPad, Apple TV and Android TV to the devices/platforms on which it is now available.
5/2/2019
Ford Motor, FCA and Toyota posted lower April U.S. sales while Nissan, Honda and Hyundai managed increases as the industry struggled to record its first gain of the year, even with the help of an extra selling day
5/1/2019
The $521 million deal adds 15 stations in 10 markets to Scripps’ portfolio and bumps up its reach to nearly 21% of U.S. TV households.
5/1/2019
In the war on digital fraud, the ad industry is winning. That’s the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for the ANA.
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