Industry News
Articles and announcements about the broadcast industry.

3/20/2019

After big gains in the full-service and fast-food segments last year, analysts at Prevedere have put increases back on the menu, “Our forecast is for 5.7% growth in 2019."

3/20/2019
Nexstar and Tribune announced that Nexstar has entered into definitive agreements to sell 19 stations in 15 markets.
3/20/2019
Digital ad fraud rose significantly in the fourth quarter of 2018, according to the data intelligence and fraud prevention firm Pixalate. The U.S. had an average fraud rate of 21%, up from 17% in the third quarter.
3/20/2019
NBCU and Sky today announced the expansion of AdSmart, a global offering that will unify both companies’ advanced advertising capabilities.
3/20/2019
U.S. advertising revenue generated by over-the-top video streaming will grow by around 20% to $2.6 billion, according to an estimate released by the Winterberry Group.
3/18/2019
For some advertisers, measurement challenges prevent them from investing more in OTT.
3/18/2019
Television news enjoys what Jim Brady calls an “emotional relationship” with its viewers based on history in the market and familiarity with the anchors and the rest of the on-air team.
3/15/2019
The new Fox company, Fox Corp. can expect improved profitability from sports advertising and affiliate fees, according to MoffettNathanson Research.
3/14/2019
Owners of local stations are still celebrating the boost from a midterm election cycle in which campaigns spent an estimated $3.1 billion on broadcast TV ads, $1 billion more than in 2014, according to Kantar CMAG.
3/14/2019
CBS, which carried the game this year, will now do the 2021 Super Bowl from Tampa, Fla., while NBC, meanwhile, gets the 2022 Super Bowl from Los Angeles.
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