Industry News
Articles and announcements about the broadcast industry.

11/8/2018
CBS’ The Late Show With Stephen Colbert and ABC’s Jimmy Kimmel Live! both saw ratings boosts from their live shows Tuesday keyed to the midterm elections. NBC’s Late Night With Seth Meyers also aired live to weigh in on the midterms.
11/8/2018
TV networks and other news organizations recognize that many people follow the results on TV with a pad or smartphone in hand. They’re competing aggressively to provide immersive digital experiences.
11/8/2018
Short-form, six-second ads that have become more popular on social media and even broadcast TV get high marks for mobile viewership but pack little emotional punch, according to a study by media platform Teads and researcher Realeyes.
11/7/2018
The number of Americans paying for TV fell in the third quarter, reversing a slight improvement earlier this year and deepening woes for the industry.
11/7/2018
Location-technology company Foursquare wants to get in on the race to devise a better yardstick to measure the effectiveness of TV commercials.
11/7/2018
Cadent launched an advanced TV platform that will make addressable television planning, execution and attribution easier for advertisers.
11/7/2018
The U.S. economy may not have played a big role in how Americans voted yesterday, but experts say it’ll be a key factor in why holiday retail sales experience the most growth since 2011. eMarketer says, is a firstever trillion-dollar season. The firm sees total retail sales increasing 5.8% from last year to $1.002 trillion.
11/7/2018
Fox has been broadcasting the World Series since Derek Jeter was a rookie in 1996 — and there is momentum for that to continue.
11/7/2018
With Democrats securing a majority of seats in the House of Representatives, key committees controlling media law and policy — Energy and Commerce and its Communications and Technology Subcommittee — will get new leadership that may be less friendly to broadcasting interests than the outgoing Republicans.
11/7/2018
If the past is prologue, TV will continue to be the main beneficiary of this year's holiday retail category spending. Based on an analysis of the $1.3 billion spent in 2017 the top U.S. retailers by Kantar Media and Pathmatics, TV accounted for nearly two-thirds (62%) of holiday ad budgets.
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