Industry News
Articles and announcements about the broadcast industry.

4/24/2019
Gray Television is teaming with the owner of the venerable Grand Ole Opry to create a new country lifestyle TV service via a broadcast diginet and OTT.
4/24/2019
Red Bee Media will provide Videa with textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales.
4/23/2019
A VAB study shows 56 million U.S. consumers over 50 seek new products that are beneficial to them, compared to 44.8 million millennials. Nearly 80% of those “feel they are being ignored by advertisers.”
4/23/2019
Digital advertising generated by traditional broadcast and cable TV networks continues to rise. Estimates are digital ad revenues, mostly coming from TV networks’ OTT platforms and partnerships, will rise to $4.95 billion.
4/22/2019
Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last year. Now it’s their time to start thinking about monetization, and broadcasters know it.
4/22/2019
A study from Advertiser Perceptions asked advertisers and agencies how their own personal use of social media has been trending; you may not be surprised to learn it’s heading south -- significantly.
4/22/2019
Ad fraud is a theme that seems to spark endless discussion with little more than recommendations for potential resolution, shifting blame up and down the tech stack and suggesting best practices to minimize fraud.
4/22/2019
Nielsen is going public with its concern that if a controversial question about citizenship is added to the U.S. Census, the result would be an undercounting which would affect the media industry and other businesses.
4/22/2019
Building a new TV marketplace requires collaboration in the development of technology, processes and policies between players that are sometimes cooperative – but are more often competitive.
4/22/2019
“All in the Family” and “The Jeffersons” are coming back to TV, live and for one night only.
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