Industry News
Articles and announcements about the broadcast industry.

11/6/2018
A year after the FCC gave U.S. broadcasters the green light to deploy ATSC 3.0, stations are ramping up their efforts to make the Next Gen TV standard a reality by 2020.
11/6/2018
Looking to eliminate the complexities of addressable TV advertising, Cadent, an advanced ad-tech company, is launching a self-service planning and buying platform for media buyers and marketers.
11/6/2018
On the backs of what is expected to be a record election turnout for a midterm election, there is a record turnout when it comes to midterms advertising spending -- $2.9 billion, according to Advertising Analytics, that amount is almost double what it was in the last midterm elections in 2014.
11/6/2018
This year, editors and executives from the Times, Post, CNN, NBC, ABC, CBS and Fox News all told POLITICO that they will be prepared for any outcome — and will make sure their readers and viewers are, too.
11/6/2018
There's one thing the highly competitive broadcast news anchors and producers responsible for covering the midterm elections can agree on: the stakes almost couldn't be higher, both for politicians and the television networks that cover them.
11/6/2018
This year’s midterm elections present a new opportunity for both consumers and marketers. For the first time, almost every major news organization will be providing live video coverage of the election.
11/5/2018
A record-high percentage of LGBTQ series regulars will appear in broadcast TV shows during the 2018-19 TV season, while streaming service Netflix and FX featured the most LGBTQ characters across streaming and cable services, according to the annual GLAAD Where We Are On TV report.
11/5/2018
According to SMI, in Q3 2017 to Q3 2018, TV was up +1%. Political spending was part of that picture, but so was the widespread shifts of budgets back into TV by advertisers who saw ROIs declining and realized they had probably gone too far into digital.
11/5/2018
For people who work in local TV, these four months have traditionally been the months that viewership is measured. During these months, TV stations have usually banned their on-air talent from taking vacations.
11/5/2018
ABC News is unveiling a brand new set in advance of Tuesday night’s midterms coverage, and it looks pretty legit.
«« First |1 2 3 4 5 6 7 ... 14 15 16 17 18 19 20 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp