Industry News
Articles and announcements about the broadcast industry.

1/3/2019
The best 2018 moments of the big streaming services were highlighted on broadcast television.
1/3/2019
Comscore announced an expanded partnership with Gray Television. Comscore is the local linear currency for the entire legacy Gray market footprint as well as the majority of Raycom’s legacy footprint.
1/2/2019
Advertisers continue to pour money into digital video, including TV-quality video that is streamed on actual TV screens. But the floodgates will really open once advertisers are able to measure their digital video campaigns on par with their traditional TV campaigns.
1/2/2019
Perry Sook, president and CEO of Nexstar steered the broadcast company’s $4.1 billion acquisition of Tribune Media. That deal, if approved by regulators, will bring together more than 200 stations under the roof of the company Sook founded in 1996.
1/2/2019
This year, 8.1 million over-the-air TV antennas will be delivered to retailers in the U.S., up 2% from last year and 8% over 2016, according to the Consumer Technology Assn. Nielsen estimates that 13.8% of U.S. homes depend on antennas to get their TV, up from 10.3% in 2014.
1/2/2019
Comscore and Nielsen plan to roll out new measurement tools to give advertisers and media companies an equal look at cross-platform video audiences, whether people are watching a show or see an ad on linear TV or a streaming videos service.
1/2/2019
CBS has been considering dropping Nielsen and instead using its own data and measurement information from Comscore for deals with advertisers.
1/2/2019
TVNewsCheck’s Harry Jessell predicts how 2019 will unfold for the TV business, including core and political advertising, retrans, mergers, FCC ownership caps, Big-4 duopolies and ATSC 3.0.
12/20/2018
Gray Television says it is dropping Nielsen at the end of the year and will rely on Nielsen rival Comscore for tracking viewership of its stations.
12/20/2018
While delivering a satisfying customer experience is table stakes, brands need to cater to consumers' emotional needs, like feeling a sense of freedom or standing out from the crowd. TV is great for reaffirming a purchase and nurturing the emotional connection with a consumer.
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