Industry News
Articles and announcements about the broadcast industry.

4/22/2019
Luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer brands.
4/18/2019
TV advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely compete with each other and with a new set of OTT and CTV players.
4/18/2019
Three out of four ad executives say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media.
4/18/2019
MRI-Simmons has revealed new research that shows there are a growing number of people who qualify as “Cord Nevers,” Americans that have never paid for a traditional TV connection.
4/18/2019
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.
4/18/2019
Broadcast, cable and programming trade groups continue to present a united front when it comes to the TV content ratings system, which is that it is working as intended.
4/18/2019
Major trade groups of the advertising industry have come together to provide counsel to Congress as a federal legislation around privacy is discussed.
4/17/2019
Forrester Research completed a survey on behalf of the National Retail Federation and found more store openings than closings are in the works for 2019. The research shows more than a third of stores expect to end the year with more locations than at the end of 2018.
4/16/2019
The Justice Department is OK with Nexstar's spin-offs of eight TV stations to Scripps, part of its deal to acquire Tribune.
4/16/2019
Nielsen says its branded content testing suite has the ability to evaluate the advertising effectiveness of brand sponsorships in podcasts, focusing on three key areas.
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