Industry News
Articles and announcements about the broadcast industry.

3/11/2019
That TV broadcasting still prospers today, despite decades of unrelenting competition from cable and the internet, reflects the enduring value of the network-affiliate business partnership and the unique mix of national and local programming it enables.
3/11/2019
NBC News plans to launch a free, ad supported streaming service will launch with eight hours of programming, including live updates at the top of every hours in early May.
3/7/2019
One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room.
3/7/2019
When consumers see that a brand is advertising on TV, they typically get the impression that a brand is a leader in the pack and is trusted among audiences.
3/7/2019
The top 11 U.S. pay-TV operators lost 2.87 million customers in 2018, nearly double the 1.5 million the domestic ecosystem shed in 2017
3/7/2019
Some companies have stopped paying for Facebook and Instagram ads, citing concerns related to Facebook's privacy policies. Others said they've become fed up with the unpredictability in how Facebook applies its ad policies.
3/6/2019
Terrier Media, a newly created company controlled by an Apollo Global management private equity fund, will pay $3.1 billion to acquire Cox Enterprises’ TV and radio stations, but that number will be reduced by an unspecified amount of equity that Cox will retain in Terrier.
3/6/2019
Research shows that marketers in the automotive industry -- which consists of dealers, local dealer associations, and manufacturers -- remain one of the highest-spending categories in TV advertising, but the amount this industry segment spends on digital advertising continues to grow steadily.
3/6/2019
Auto brands have been shifting more of their budgets to internet advertising, but a new analysis of how carmakers around the globe spend marketing dollars shows TV still ranks first.
3/6/2019
The Pew and RSA surveys align with years of research in which consumers have consistently stated that they don’t want to trade their personal data for more relevant ads.
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