Industry News
Articles and announcements about the broadcast industry.

4/15/2019
ABC Owned Television Stations Group president Wendy McMahon shares how she wants to modernize local broadcasting.
4/15/2019
Online TV bundles are getting bigger and prices keep rising, edging closer to the cable bundles they were designed to replace and muddling the economic equation that has prompted millions of Americans to cut the cord.
4/15/2019
Streaming TV providers like YouTube TV, DirecTV Now and Hulu with Live TV lured users with digital “skinny bundles” that were cheaper than cable, now many are raising prices.
4/15/2019
Video advertising and monetization platform SpotX and audience-based sales platform Clypd said they integrated their platforms to let advertisers more efficiently buy commercials across linear TV and over-the-top.
4/15/2019
According to research from Dynata, commissioned by TVB, over 80% of all Mississippi voters said that they trust news from local broadcast TV. Only 60% trust cable and 37% trust social media.
4/12/2019
In a speech at the ANA Media Conference, P&G’s chief brand officer, Marc Pritchard, blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads.
4/11/2019
A consortium of station groups pledges to launch the new next-gen transmission standard in top markets by the end of next year.
4/11/2019
FCC chair Ajit Pai, told a NAB Show audience that he thought it was sound advice for broadcasters to think of themselves as digital media companies. But he had a caveat: "You are broadcasters first," and that local connection gives them a competitive edge.
4/10/2019
FreeWheel is dedicated to improving the Strata platform to reduce the friction associated with TV buying and provide time savings.” said Joy Baer, general manager, FreeWheel Advertisers.
4/10/2019
Executives from E.W. Scripps, Sinclair and Nexstar say there’s strong revenue potential in streaming their local content, provided they find scale and their sellers train up and buy in to OTT’s TV-like qualities.
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