Industry News
Articles and announcements about the broadcast industry.

11/5/2018
Tomorrow is Election Day. As we sit here today, we don’t know the outcomes of the many races and ballot issues, but we do know that it will bring an end to the political advertising that has increasingly clogged the airwaves for the past several months.
11/5/2018
Consumers are quickly embracing streaming television, as better content, better technology, and new bundles helped drive usage by mid-double digits.
11/5/2018
Television networks and other news organizations recognize that many people will follow the results on TV with a pad or smartphone in hand, or eschew television altogether. They’re competing aggressively to provide immersive digital experiences
11/2/2018
A new super PAC has formed to oppose U.S. Sen. Ted Cruz's re-election, and it is wasting little time, announcing a $1.2 million ad buy with less than two weeks until Election Day.
11/2/2018
The largest Democratic super PAC is launching national TV ads this week tying Republicans to recent comments Senate Majority Leader Mitch McConnell made about entitlement spending.
11/2/2018
The Trump campaign launched a $6 million broadcast and digital ad buy Monday to urge voters to back Republicans in next week's midterm elections--without even mentioning the president's name.
11/1/2018
Less than a week before the midterm elections, political TV advertising is setting records for both volume and negativity. Total political ad spending will reach $6.75 billion in 2018, research firm PQ Media predicts, with about half of that going to television.
11/1/2018
According to Nielsen, which earlier this year started measuring Owned Account Performance as part of its Nielsen Social Content Ratings, talent accounts generated almost 20 million engagements for their associated TV programs.
11/1/2018
Extreme Reach’s 3Q Video Advertising Benchmarks Report said that impressions delivered in digital videos over connected TV rose 170% year over year. Connected TV share of the ads served rose 38%, compared to 31% for mobile and 21% for desktop. Tablets, once popular, accounted for just 9% of impressions.
11/1/2018
As the Latino vote is a big prize in the midterm election, the Democratic Congressional Campaign Committee released a TV ad campaign in Spanish that will air in California, Utah, Nevada and Texas.
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