Industry News
Articles and announcements about the broadcast industry.

3/6/2019
The Democrats' version of a net neutrality bill essentially simply restores the 2015 Open Internet Order, which means rules against blocking, throttling and paid prioritization, and a general conduct standard to get at.
3/5/2019
NBC says its slimmed-down commercial Prime Pod initiative -- which started in fourth-quarter 2018 -- has scored strong ad metrics for marketers.
3/5/2019
With the prospect of more TV stations deal-making -- as well as strong financial results -- TV station groups such as, Tegna, Gray Television, E.W. Scripps, and Nexstar continue to post rising stock-market prices.
3/5/2019
TV advertising is still delivering the most impressions, by a long shot.
3/5/2019
Advertising campaigns that combined digital advertising with traditional TV, on average, generate 16% additional incremental reach, according to Nielsen’s recently upgraded Total Ad Ratings system.
3/5/2019
Television has a bright future if it can adapt to the times and focus on its brand, its consumers and the technology its viewers have chosen, says a veteran industry executive.
3/4/2019
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts.
3/4/2019
Looking over a two-year period, January 2019 national TV revenues were up 2% over January 2017. U.S. advertising is expected to grow 2% in the first quarter and 7.6% for the full year for 2019, according to Standard Media Index.
3/1/2019
According to the latest Voter Funnel study, 66% of respondents said that TV motivated them to get out and vote. Voters also credited TV for driving them to online media for additional information.
2/28/2019
Most local advertisers nationwide will hold steady on their total ad total spend and media allocations in 2019, according to BIA Advisory Services.
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