Industry News
Articles and announcements about the broadcast industry.

The Democrats' version of a net neutrality bill essentially simply restores the 2015 Open Internet Order, which means rules against blocking, throttling and paid prioritization, and a general conduct standard to get at.
NBC says its slimmed-down commercial Prime Pod initiative -- which started in fourth-quarter 2018 -- has scored strong ad metrics for marketers.
With the prospect of more TV stations deal-making -- as well as strong financial results -- TV station groups such as, Tegna, Gray Television, E.W. Scripps, and Nexstar continue to post rising stock-market prices.
TV advertising is still delivering the most impressions, by a long shot.
Advertising campaigns that combined digital advertising with traditional TV, on average, generate 16% additional incremental reach, according to Nielsen’s recently upgraded Total Ad Ratings system.
Television has a bright future if it can adapt to the times and focus on its brand, its consumers and the technology its viewers have chosen, says a veteran industry executive.
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts.
Looking over a two-year period, January 2019 national TV revenues were up 2% over January 2017. U.S. advertising is expected to grow 2% in the first quarter and 7.6% for the full year for 2019, according to Standard Media Index.
According to the latest Voter Funnel study, 66% of respondents said that TV motivated them to get out and vote. Voters also credited TV for driving them to online media for additional information.
Most local advertisers nationwide will hold steady on their total ad total spend and media allocations in 2019, according to BIA Advisory Services.
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