Industry News
Articles and announcements about the broadcast industry.

2/27/2019
Due to in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. Researchers forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
2/27/2019
Nielsen and Viamedia, a cross-media advertising company, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service.
2/27/2019
Pringles ran an interactive, livestreaming connected TV campaign during the Super Bowl which generated over 6.4% engagement, four times higher than Innovid's benchmark.
2/26/2019
Avocados from Mexico ran a television and search campaign during Super Bowl LIII 2019. In the moments the ad ran, the campaign increased website traffic by more than 2000% -- up from 400% during the same time in the prior year.
2/26/2019
Another technology-driven arrival from the digital video world, ad viewability can be leveraged to provide better buys for local TV advertisers and greater revenue opportunities for sellers.
2/25/2019
Forecasts from marketing information firm WARC - based on data from 96 countries – predict a 4.3% rise in global adspend, bringing total investment to over $616 billion.
2/25/2019
Top traditional U.S. pay TV services lost 3% -- a total of 2,568,100 TV subscribers -- in 2018.
2/25/2019
ABC's broadcast of the 2019 Oscars posted a 21.6 rating/36 share in metered-market households, up about 14% over the early figures from a year ago.
2/25/2019
ATSC 3.0 is the new TV transmission standard that will be delivering higher-definition pictures as well as provide for interactivity, targeted advertising, and other next-gen features.
2/25/2019
Apollo Global is cobbling together a major new station group by melding Cox, Northwest and spinoffs from the Nexstar-Tribune merger.
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