Industry News
Articles and announcements about the broadcast industry.

12/17/2018
Ad requests across connected TV devices have increased 1,640% year over year, per new data from independent video supply monetization firm Beachfront, included in a Broadcasting + Cable report. CTV ad requests reached nearly 30 billion in November 2018 compared to 1.7 billion the previous year.
12/17/2018
We haven’t seen a lot of research on whether the :06 ads actually work. Television may be joining digital media in the race to the bottom with ”cheaper!” “shorter!” advertising. Presented at the TVOT NYC 2018 was some fascinating research on “How Viewers Experience 6-Second Ads.”
12/17/2018
Dynamic, virtual advertising is continuing to push its way into television and video programming. One of the latest entrants is Spanish-language broadcaster Univision, which partnered with ad tech firm Mirriad to bring virtual advertising to its popular telenovelas.
12/17/2018
Retail sales, a measure of purchases at stores, restaurants and online, increased a seasonally adjusted 0.2% in November from a month earlier to $513.5 billion, slightly exceeding economists’ expectations, according to a Commerce Department report Friday.
12/17/2018
The Department of Justice announced Friday that it will require Gray Television and Raycom Media, to divest television stations in nine markets as a condition of approving the proposed $3.6 billion merger between Gray and Raycom.
12/17/2018
OTT has emerged over the past decade or so as a parallel television universe, growing exponentially and sucking in viewers in ever-increasing numbers with a seemingly inexhaustible array of big-budget programming.
12/17/2018
Voice activation’s significance is reflected in the rapid adoption rate for the technology — by the end of this holiday season, 50% percent of all U.S. consumers will own a smart speaker.
12/14/2018
To make American roads safer during the holiday season, TVB and the Ad Council have introduced the 15th annual ‘Project Roadblock’ anti-drinking and driving effort, the largest annual TV station-supported initiative of a single public service campaign.
12/14/2018
According to Borrell’s survey, the average annual spending of large advertisers buying broadcast TV is $238,472. That’s more than the second and third-place entries on the list, direct mail and newspapers, combined.
12/14/2018
CBS Television Stations and CBS Interactive have launched CBSN New York, the first of their 24/7 direct-to-consumer services that stream anchored news coverage and live breaking news events from major markets served by CBS stations owned by the network.
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