Industry News
Articles and announcements about the broadcast industry.

11/1/2018
Midterm elections are less than one week away, and we're going to take a look at the money that has been pouring into these races. Billions of dollars have been spent on advertising, and most of that money is going to Democratic candidates.
11/1/2018
Look no further than IPG Mediabrands for an indication of how the automated spot sales business is gaining traction. It has gone all-in with Hudson MX, an upstart platform that now automates the front end of the buy side and may eventually automate the sell side as well.
10/31/2018
Candidates for Senate know one of the best ways to reach potential voters is during a local newscast or the commercial breaks for their favorite primetime shows.
10/31/2018
Television networks are full of short, 30-second advertisements either introducing candidates to voters or hitting the opposing candidates on their records for the November midterms. Campaigns, political parties, and PACs are getting creative on how they're getting their message to voters.
10/31/2018
An analysis of TV political ad spending from the Wesleyan Media Project finds a staggering number of ads — costing an enormous amount of money — running in Florida, thanks to the state’s expensive TV media markets and the highly competitive races.
10/31/2018
Candidates and committees still are scooping up political TV ad time with only eight days until the election comes to a close, adding nearly $2.5 million in spending last week.
10/31/2018
More than $71 million worth of ads across Minnesota airwaves, not even counting the state legislative races. Candidates and interest groups had bought space for more than 330,000 TV and radio ads as of Oct. 9, still a month before election day.
10/31/2018
According to WRAL analysis of estimated spending data from Kantar Media since April 1. More than 60,000 political ads supporting or opposing candidates in races from the local to the national level have aired over that time period.
10/31/2018
CBSN's show "CBS News: Red and Blue," along with its host Elaine Quijano set up shop on UNLV's campus one week out from election day. To put the broadcast on the air, students from the Hank Greenspun School of Journalism worked alongside network professionals, an opportunity that doesn't come often for students.
10/31/2018
Political campaigns, on both sides of the aisle, still have a long way to go when it comes to taking advantage of the increasingly sophisticated digital tools at their disposal.
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